Powerful Marketing Tips podcast

How Women Can Improve In Business - Marilyn Gordon

Men and women communicate differently. Most women have negative thought patterns that affect the way they communicate, using 'women speak' e.g. being afraid of being assertive, not taking credit as much, staying away from saying "I" and instead use "we", posing the statement as a question, using words that make you sound unsure (should, could etc), endless apologizing etc.
In this episode, Marilyn Gordon, president and founder of Mediatude, a coaching business that reinforces and enhances their clients’ communication skills, explains how listening can improve people’s way of communicating with each other. As a coach, entrepreneur and educator, Marilyn believes listening is one of the most fundamental practices for people to connect.
We talk at a rate of 25-200 words per minute, but we think 1000-3000 words per minute. We get distracted by our own thoughts and it's hard to stay in the moment and listen to the other person, that is why it is crucial to learn how to better listen to others.
She describes two forms of listening – empathic and critical. Critical listening is ideal for the workplace as it is the ability to formulate a response. Empathic listening applies more to the personal life as it provides reassurance that the person you are listening to is heard and understood.
With communication being an important aspect to establish and strengthen relationships, basic skills that complete the communication process such as listening can be learned and improved. Not only will this be useful for one’s career, but also for everyday life.
 
Action Tips
    Develop the crave to listen
    Become someone who wants to be a good listener.
    Stay in the moment when listening to others.
    Don’t fall in love with the sound of your voice. Some people love to talk.
    Don’t begin formulating your response while you’re still listening.
    Don’t let your mind drift.
    Minimize distractions.
    Don’t minimize the speaker.
    Know when to be silent.
    Listening is an art, so you have to practice it.
Timecodes
00:00 Introduction
01:11 Introducing Marilyn Gordon
04:53 Listening advantage
10:06 The differences between the listening styles of men and women
15:12 Examples of critical listening
22:33 Words vs. Images
26:44 Listening Tips
30:28 What is women-speak?
42:41 What is male genderizing?
44:32 How can women help each other out?
53:10 Reach out to Marilyn Gordon
 
Quotes
“We hear each other, but we don't take the time to listen to each other. This is the basis of the problems, professionally, and personally.” (06:04 – 06:22)
“Empathic listening involves putting yourself in the place of the person. You're listening to seeing an idea from another person's perspective and close as possible to understanding their feelings.” (11:25 – 11:47)
“It's extremely important that other women help women at work.” (44:28 – 44:51)
 
Links
Connect with Marilyn Gordon:
      Mediatude’s Official Website: https://mediatude.net/
      Twitter: https://twitter.com/Mediatude
      Women’s Speak Twitter: https://twitter.com/WomenSpeakMG
      LinkedIn: https://www.linkedin.com/in/marilyn-l-gordon-6182514/
      Facebook: https://www.facebook.com/mediatude 
Connect with Powerful Marketers:
    LinkedIn: https://www.linkedin.com/company/powerful-marketers/
    Instagram: https://www.instagram.com/powerfulmarketers/
    YouTube: https://www.youtube.com/c/powerfulmarketers
 
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
 
Find out more about Powerful Marketers: https://powerful-marketers.com/

How To Support Your Team

Growing your business depends on you, but you need a team to resolve and overcome the challenges along the way. That’s why it’s best to come up with an efficient team to help you fulfill your business goals. It’s like playing a game where teamwork is essential to win and you should take the lead. 
Supporting your team requires dedication, commitment, and compassion. In this episode, Powerful Marketers Podcast co-host Laura Kukemelk shares tips on how you can empower your team so they can acquire the same drive and passion to lift your business to success. 
Laura also recounts her experience working as an assistant and transitioning towards an entrepreneurial career. Although challenges on both positions vary, a positive attitude and a strong mindset are traits that can help anyone prevail in life, whether it’s in their profession, business, or relationships. 
Skills and techniques can be taught, but personality matters most. It’s best to find team members with traits that reflect a good work ethic and an enthusiasm to learn. The key to running a successful business is maintaining effective teamwork by supporting your team. 
 
Action Tips
Do not assume. Always ask if your team understands their assignment. 
Support their growth. Understand their interests and leverage their skills. 
Be accessible. Have clear guidelines and convenient communication channels. 
Don’t be afraid to ask. You can learn together. 
Plan together. 
Give feedback to let them know how valuable they are for your business. 
 
Timecodes
0:00 Introduction
1:28 What’s a business owner’s life like?
3:35 The pros of finding the right team members
4:48 Tips on effective team management
7:26 As an employer, you are responsible for your team. 
Quotes
“The level of work that they create is a great reflection of your business and your values. But if you have a great team, then nothing beats it.” (03:22 - 03:47)
“You can teach new skills, learn terminology, new techniques, but you can't change someone's personality, their work ethic, their attitude towards life. So make sure you surround yourself with people who have a positive attitude are curious about the value that they grade, not just the paycheck that they receive, who come to work with a sparkle in their eyes, as they understand that the work they do is not only a responsibility, but also an opportunity for growth.” (03:47 - 04:16)
“Don't forget that you are responsible for your team and the results that they create. If you are unhappy, then first start by looking at yourself and your leadership style. Is there a way for you to better support and guide your team? Give your team members the tools and guidelines they need to perform at their best.” (07:22 - 07:45) 
Links
Connect with Powerful Marketers
LinkedIn: https://www.linkedin.com/company/powerful-marketers/ 
Instagram: https://www.instagram.com/powerfulmarketers/ 
YouTube: https://www.youtube.com/c/powerfulmarketers 
Facebook: https://www.facebook.com/powerfulmarketers 
 
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/ 
 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 

Grow Your Personal Brand with Podcasting - Jason Cercone

Jason Cercone is a personal brand coach who is passionate about helping professionals discover their value, grow their brand, and establish a visible online presence. He is the founder of Cercone Consulting which leverages podcasting for brand-building.
As a podcaster and the content creator himself, Jason offers his insights on the importance of producing quality content for podcast shows and how guest appearances on shows can help increase your popularity. Authenticity is also key in being able to connect to your audience.
With podcasting as an effective tool for sustainable marketing, Jason shares that launching and maintaining a show doesn’t have to be stressful. All you need is commitment. Invest in tools, experiment with your creativity, and empower your team and audience. and find the reason why you want to launch a show in the first place.
Action tips:
To grow your brand, be authentic.
Provide value to your audience.
You need to understand and familiarize how your podcasting platform works. 
Resources
Connect with Jason Cercone: https://www.linkedin.com/in/jasoncercone/
Visit his official website: https://jasoncercone.com/
Access his free strategy guide here: https://jasoncercone.com/freeguide/
Timecodes
0:00 Introduction
2:42 How Jason Cercone started out with podcasting
7:00 What are the pros and cons of launching your own podcast?
13:30 People listen to podcasts for various reasons.
15:44 How to monetize your podcast
20:20 Invest in the tools you need to produce quality content.
25:50 When is the ideal time to launch your podcast?
30:50 Reach out to Jason
35:10 Important message and advice
 
Find out more about Powerful Marketers at www.powerful-marketers.com

Best Marketing in the World Starts With You

The problem that troubles most small business owners and marketers is that they’re really overwhelmed and frustrated about the marketing or the lack of it because it is so easy to lose sight of how all the pieces in marketing fit together. In this quick tips episode, Mari-Liis Vaher walks you through the 5-step process we have created at Powerful Marketers to help you align your strategy with your vision.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis  Find out more: https://powerful-marketers.com/podcast/ 
 

How to Keep Track of Your Competitors?

How often do you keep an eye on what your competitors are doing in their marketing? In today’s quick tips episode, Laura Kukemelk shares 4 main categories that you should regularly track: business results, website, social media, PR & media presence.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk  Find out more: https://powerful-marketers.com/podcast/

7 Tips for Effective Delegation

If you are afraid of going on vacation because you think that your business will collapse, then you probably don’t have proper systems in place that enable you to delegate your tasks. In this quick tips episode, Mari-Liis Vaher shares 7 tips to help you become better at delegating.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis  Find out more: https://powerful-marketers.com/podcast/

7 Ideas for Brainstorming

Brainstorming methods can help you come up with creative ideas regardless of the type of problem that you’re trying to solve. In today’s quick tips episode, Laura Kukemelk shares 7 ideas for brainstorming sessions that you can either do on your own or with a team.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk  Find out more: https://powerful-marketers.com/podcast/
 

How to Start Meaningful Conversations?

Do you struggle with having meaningful conversations and making a good first impression on the phone? Everyone wants to make a good first impression, but often they start conversations in a way that is too focused on them and not focused enough on the person they are speaking with. In today’s episode, Wendy Harris, Queen of Conversation at Making Conversations Count Ltd, talks about her experience in telemarketing and how to have impactful conversations over the phone. Wendy has been in telemarketing since 1988, hosts her own podcast dedicated to making conversations, and is the author of Making Conversations Count: How To Sell Over The Phone. 
 
The most important thing to know about making phone conversations count is that you have to be speaking to the right person, about the right thing, at the right time. You can make hundreds of calls, but if you’re advertising something that person doesn’t want to hear about, it will never turn into a sale. Results will eventually come by just talking to enough people consistently and pre-qualifying what their needs are. When you approach a conversation with the intention of hearing the other person out instead of immediately spilling your sales pitch to them, you will have a more impactful conversation. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about making meaningful conversations over the phone. Learn best practices for making a good first impression, being more relaxed on the phone, and turning phone calls into sales. 
 
Quotes
• “We all strive for a modicum of respect from other people. So you can only earn that if you behave in a certain way.” (6:02-6:12)
• “I would challenge anybody to say that sales training is all about what you say and the process. It's not, it's about who you are, and how you say it. That comes before anything else.” (7:42-7:59)
• “When it comes to wanting to make that [good] impression, the intention has to be not about me. This is all about them. And if that intention is there from the off, the conversation flows a lot easier. It's way more natural. And I think it kind of takes the stress out of it for yourself as well.” (9:09-9:37)
• “The only person that's worried about how you sound is you. Nobody's going to really judge you.” (10:01-10:20)
• “It basically comes down to three things for you to get the form. And that is speaking to the right person for the right reason, at the right time. And then the last part is, the results will come. Because you're talking to the right people about the right thing at the right time.” (18:26-18:50)
• “If you just rang somebody once a day, then in the course of a month, you've had 20 conversations or attempted 20 conversations. And if all you're looking to do really is to see when the best time would be for you to have the real conversation with the meat on the bones that's going into your forward calendar. So by the end of the year, you've got 200 conversations that you're having. So 200 conversations with people, how many then turn into customers, because you're talking to the right people, and you're talking to them at the right time for the right reason? Your forecasting becomes so much simpler. That's just one a day.” (30:52-31:44) 
 
Links
Connect with Wendy Harris:
Website: https://wagassociates.com
Facebook: https://www.facebook.com/WagAssoc/
LinkedIn: https://www.linkedin.com/in/wendyannharris/
Twitter: https://twitter.com/wagassoc
Instagram: https://www.instagram.com/makingconversationscount/
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to Become and Stay Focused?

On average people check their phone up to 100 times per day. Every time you do that you break your focus and productivity and it takes time for you to get back into the “zone” again. In this quick tips episode, Mari-Liis Vaher talks about creating a focus-friendly environment, implementing a focus-friendly device policy, being clear about your focus-friendly people policy and also being open with focus-friendly communication.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis  Find out more: https://powerful-marketers.com/podcast/

How to Become a Recognized Authority in Your Field?

Are you interested in becoming a recognized authority in your field, but you’re not sure where to start? Everyone starts out as a novice and through experience becomes an expert. However, most do not go on to become recognized authorities. The difference between a general expert and an authority is visibility and specialization. Without choosing a specific niche, you will not be able to move forward and become a recognized authority and will instead, remain an invisible generalist. In today’s episode, Alastair McDermott, digital marketing and business strategist at The Recognized Authority, shares his tips for going from unrecognized generalist to successful specialist. 
 
It can be really scary to take the first steps toward becoming an authority in your field because you first have to commit to not only a field, but a specific niche within that field. When deciding on a niche, consider what you love doing, what you are good at doing, what pays well, and what would benefit the world. And from there, see where your answers intersect. Alastair explains that to build your authority, you will have to turn away opportunities that fall outside of your chosen niche. This will open up your time to research, write, and publish content for your specialty. As you produce more content for your field, you will start to be recognized for your expertise and your network will organically grow. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about becoming a recognized authority in your field. Learn why it is important to choose a niche, how to get started gaining authority, and when it is appropriate to pass over a client or opportunity in favor of ones that are a better fit. 
 
Quotes
• “I love the concept of people building their own authority and becoming known as a recognized authority in their field because I think it's such a great way to do marketing. It's such a pleasant way to do marketing because it's not hard selling. It's just a really nice way because what you're doing typically is you're teaching and you're helping people.” (3:45-3:67)
• “If you want to become an authority, you have to be known for something. And that's the difficult part because when you're niching down, you're actually turning away opportunity. You are making a conscious decision to turn away most opportunities in order to say a bigger yes to a small subset of that.” (08:10-8:30)
• “You've got to get yourself to the place where you can afford to say no, and then you can become more choosy. The opportunity cost of saying yes is too much. So you have to say no so that you keep your free time for when the right fit client comes along.” (10:55-11:12)
• “What are you good at doing? What do you love doing? What pays really well? And what does the world need?” (14:27-14:30)
• “In businesses, we run small tests all the time. And it's not really failing, it's just learning that something doesn't work and trying something else.” (19:48-19:54)
• “Everybody starts out as a novice, and then you go on to become this invisible expert. And then the path ahead of you goes through a mountain range. And that mountain range is specialization.” (20:39-20:51)
 
Links
Connect with Alastair McDermott:
Website: https://therecognizedauthority.com/
LinkedIn: https://www.linkedin.com/in/alastairmcdermott/
YouTube: https://www.youtube.com/TheRecognizedAuthority
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm