Powerful Marketing Tips podcast

4 Most Common Personality Types According to DISC

How to get along with different types of people? In this quick tips episode, Mari-Liis Vaher shares the 4 main personality types according to DISC that all prefer to communicate in a slightly different way. Tune in to find out about people oriented to dominance, to influence, to processes and to relationships.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis  Find out more: https://powerful-marketers.com/podcast/ 
 

The Importance of Digital Transformation and Social Media For Business Growth

Have you tapped into the power of digital marketing through social media? The business world has changed a lot in the last few years and B2B strategies are no longer enough to ensure success. In today’s episode, Vladimir Botsvadze, marketing consultant at Botsvadze Marketing Solutions and number one global marketing thought leader, shares his tips for fully transforming your business for the digital age. 
 
Offline marketing strategies should not be the main focus anymore as they are outdated. According to Vladimer, people no longer want to do business with companies. Social media gives business owners an opportunity to connect directly with their target customer base on a more human level. The most successful companies use social media to create a human to human marketing experience. If you are not currently using Twitter for your business, you are missing out on a goldmine of information from top digital thought leaders and the opportunity to grow your business. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how important social media is to the success of your business. Learn how to get started using Twitter to expand your business and connect with top digital thought leaders. 
 
Quotes:
• “It has never been a better time to run a business and to build your dreams. Because I think we need nobody's green light to be successful in 2022. The Internet does not care where you come from, what your education is, or your work experience. I think that if you put in the work, results will come. You will build a million dollar business.” (12:08-12:27)
• “If we learn daily, then we can achieve anything in our technology and business.” (14:41-14:51)
• “If managers and executives are focused on offline marketing strategies, they are wasting their money, and they are not getting anything in return.” (18:27-18:37)
• “My advice for everyone is to follow top technology and digital thought leaders on Twitter. I think every influencer on Twitter has a gold mine of information.” (20:21-20:36)
• “We are in a digital age nowadays. If we don't have a presence across 4, 5, 6 social media channels, we don't exist. We no longer live in a B2B world. It is human to human where people prefer doing business with people, not a company.” (23:59-24:25) 
• “Success depends on backbone, not on wishbone.” (33:35-33:37)
Links
Connect with Vladimer Botsvadze:
Website: https://www.vladimerbotsvadze.com
LinkedIn: www.linkedin.com/in/vladimerbotsvadze
Facebook: www.facebook.com/vladimerbotsvadze
Twitter: www.twitter.com/vladobotsvadze
Instagram: www.instagram.com/vladimerbotsvadze
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

7 Ideas for Lead Magnets

Lead magnet is a free item or service that is given for the purpose of gathering contact details of your leads. Why are they important and what type of lead magnets could you create? In today’s quick tips episode, Laura Kukemelk shares 7 ideas for lead magnets: templates & tools, video courses & webinars, ebooks & whitepapers, product trials, strategy calls, quizzes & tests, giveaways & discounts.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk  Find out more: https://powerful-marketers.com/podcast/

How to Become Superbold as a Business Owner?

Do you consider yourself a shy person? If you struggle with being bold and portraying yourself and your business confidently to potential clients, you are holding yourself back. Learning how to be more confident and take bold actions can transform your career and your business. In today’s episode, Fred Joyal, President of The Fred Joyal Company and author of Superbold: From Under-Confident to Charismatic in 90 Days, shares his PRIDE method for training yourself to be bolder. 
 
According to Fred, the difference between confidence and boldness is action. To be bold, you must expand your comfort zone. His book provides exercises in boldness that gradually expose you to more and more uncomfortable social situations, so that by the end you are no longer uncomfortable. The PRIDE method stands for preparation, relaxing, insight, dosage, and everyday action. When you learn to follow this method, you can take advantage of more opportunities and get out of your own way. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how shyness and insecurity is holding you back. Learn each step of the PRIDE method so that you can retrain your brain and be a bolder, more confident person. 
 
Quotes
• “It changes everything when you approach stuff with confidence and boldness, especially if you're starting a business.” (3:45-3:52)
• “What are the dumb things we're telling ourselves that aren't actually true that are stopping us? Bold people never stopped themselves. Never be the one to stop you. Don't let that voice in your head stop you.” (13:08-13:23)
• “Preparation relaxes you, and then these techniques relax you. And now you have the energy and the creativity to say what you want.” (16:11-16:20)
• “People are not thinking about you anywhere near as much as you think they are. They're thinking about themselves. So stop worrying about other people's judgment.” (17:15-17:26) 
• “Bold people have a tiny circle of people whose opinions matter to them, their family, their boss if they have one, their partners, their mentors, that's it. And then everybody else, their opinion doesn't matter. Because that person doesn't really know them. And so they don't let somebody interfere with them.” (17:27-17:51)
• “You will absolutely make mistakes and you have to interpret those mistakes as learning.” (19:50-19:56)
• “Do something every day to get better at being bold. Talk to a stranger every day. Do a boldness exercise every day. Smile at everybody you meet every day. This rewires your brain to say ‘I behave in a confident way’.” (24:27-24:47)
 
Links
Connect with Fred Joyal:
Website: https://fredjoyal.com
Twitter: https://twitter.com/fredjoyal
Instagram: https://www.instagram.com/fredjoyal
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
Apply to be a guest on the podcast: https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to Deal With Confrontations With the LAST Technique?

It is difficult to be in a situation where you are confronted, accused, blamed or you just have a negative interaction with another person. In this quick tips episode, Mari-Liis Vaher shares the LAST technique that helps you to deal with confrontations effectively.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/

How to Use Google Ads to Grow Your Business?

Do you need help understanding how to use Google ads to grow your business? Paid ads are a great way to quickly drive traffic to your business. In order to effectively use paid ads, you will need to have access to analytics to see if the traffic is converting into business growth. In today’s episode, Jacob Dazzeo, founder and CEO at Watson Digital, a digital marketing agency, explains how to get started with paid advertising. 
 
According to Jacob, Google is the best place for most businesses to start investing in paid advertisements. When you run a paid ad on Google, your business will show up at the top of the listings whenever anyone searches for a service or product related to your industry. Make sure that your website has Google Analytics set up, so you’ll be able to see how those clicks are translating into sales or new clients. The next step is to include keywords in your paid advertisements that will help direct customers to your website. While Google ads are effective, it takes a little bit of time. Jacob suggests trying each new ad strategy for at least three months to give the platform’s algorithm enough time to get your content to the right people. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to grow your business using paid Google advertisements. Learn how to get started creating an ad campaign, how to determine which keywords to use, and the top three questions to ask when hiring a digital marketing agency or freelancer. 
 
Quotes
• “Generally, almost every website you go on has Google Analytics attached to it. I think Google Analytics can get just about anyone, especially someone you know, who owns a small to midsize business.” (4:11-4:24)
• “One of the keys to running any paid ads strategy on any of the platforms, whether it be Google or Facebook or Pinterest or TikTok or any of the others is to make sure that you have some sort of conversion tracking. And the whole point of that is that you want to know if that traffic is turning into new business.” (4:40-5:00)
• “One of the pitfalls that a lot of people fall into is that Google tries to kind of push you into a very, very automated strategy.” (10:31-10:40)
• “With keywords, the key is to really think about it from your potential customers perspective. If you can put your mind into the place of your ideal client avatar, then you should be able to kind of know what they'd be looking for.” (12:42-13:01)
• “If it's too broad, it's not going to work and you're gonna risk spending a lot of money bringing people to your website for something that you don't offer.” (14:01-14:09)
 
Links
Connect with Jacob Dazzeo:
Personal Website: https://jacobdazzeo.com/
Company Website: https://watsondigital.co/
LinkedIn: https://www.linkedin.com/in/jacobdazzeo/
Instagram: https://www.instagram.com/jacobdazzeo/
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast
 
Apply to be a guest on the podcast: https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm

6 Steps on the Content Marketing Value Ladder

How to use content creation to grow a fanbase? In today’s quick tips episode, Laura Kukemelk shares the 6 steps on the Content Marketing Value Ladder: building awareness, generating interest, providing comparison, helping with evaluation, assisting purchasing, and focusing on retention.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk  Find out more: https://powerful-marketers.com/podcast/  

How Social Sciences Play Into Professional Relationships

Have you ever been curious about the science behind networking and building professional relationships? The truth is that people are hardwired to help each other. In today’s episode Frank Agin, President of AmSpirit Business Connections and host of Networking RX Podcast, explains how social sciences play into the development of professional relationships. 
 
Networking is vital to a successful business. When people trust and like us, they will want not only to do business with us, but also to refer others our way. Even though people have always been wired to be wary of strangers, if you go into a networking opportunity with the mindset that you are there to help others, you can connect with people and break through that initial wariness. Frank explains that our brains use heuristic processing to create shortcuts for how we interact with the world around us. By initiating small talk with strangers, we signal to their brains that we are safe and can be trusted. When you understand the science behind how our brains view interpersonal relationships, you can make those processes work in your favor. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about the social sciences behind professional relationships. Learn how to navigate networking through initiating small talk, adopting a mindset of helping others, and prioritizing relationship building.  
 
Quotes
• “If you really appreciate people and love them, and go the extra mile for them beyond what it is you sell, they'll want to do business with you. They'll want to refer you to people. And it's a little longer approach. But it really has lasting value.” (7:17-7:33)
• “When we have these small talk conversations with people, it creates signals in the brain to say you can trust this person.” (13:14-13:22)
• “I get out of the car, and I just kind of tell myself, ‘You know what, I am here to help somebody. That's why I'm here.’ That's my cloak of invincibility. Nobody is not going to want me here because I am here to help people.” (17:00-17:15)
• “When we're at networking events, we don't talk about business at all. It's really about developing a relationship.” (19:34-19:40)
• “Every group starts with one.” (29:17-29:19)
• “Find something that you're passionate about. What do you care about? Poverty, hunger, literacy. Find something you're really passionate about and go find somewhere to volunteer.” (38:12-38:23)
 
Links
Connect with Frank Agin:
Personal Website: frankagin.com
AmSpirit Business Connections: https://www.amspirit.com
LinkedIn: https://www.linkedin.com/in/frankagin
Twitter: https://twitter.com/frankagin
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to Maintain Balance in Your Personal and Professional Life?

There can be a lot of dissatisfaction, anxiety, unhappiness and exhaustion in the every day life of small business owners. In this quick tips episode, Mari-Liis Vaher gives some valuable tips on ways to work on personal growth and professional development to maintain balance in your life.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/

How to Unlock the Potential of Your Team?

Do you know how to unlock the potential of your team? Think of your team members as seeds full of potential. In today’s episode, Julian Roberts, executive and leadership coach at Julian Roberts Consulting Ltd, explains how to empower those seeds to grow. You cannot achieve everything on our own, so it is pivotal to maximize the potential of your team.  
 
Julian spent 20 years working in sales before he realized that what he really felt passionate about was empowering others. When leaders are empowered to help their team grow, everyone on the team benefits. Being a good leader starts with having a growth mindset, not only for yourself, but for others. The next step is to create an environment where employees can learn and make mistakes safely. Remember that you as a leader are always being observed and it is important to be a role model with your behavior. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to unlock your team’s potential. Learn the right mindset and tips for helping your team members to grow and flourish.
 
Quotes
• “I started to reflect on those 20 years of working. And I realized that what got me really excited is when I took an individual who's working for me, and I got alongside them, and I coached them, and I help unlock their potential.” (2:41-2:54)
• “Particularly when entrepreneurs, they do everything themselves. And eventually they become the limiting sort of belief or the block of the growth of that business. Because they tried to be involved in everything and do everything.” (9:07-9:20)
• “You can empower people. And as you empower people, as you enable people to unlock their potential, actually you're unlocking more capacity within your business about how you do things.” (9:35-9:45)
• “It starts with you, the individual, and it's making sure that you have a mindset for growth, not only in yourself, but in others. If your mindset is fixed, if your mindset is not about growing or empowering others, it's just not going to go anywhere, period.” (11:16-11:34)
• “When you feel safe, you then will start to relax, and start to push the boundaries, and start to go for it and be more innovative, unlocking your potential.” (17:20-17:34)
 
Links
Connect with Julian Roberts:
Website: www.julianrobertsconsulting.com
LinkedIn: https://www.linkedin.com/in/julesroberts/
Twitter: https://twitter.com/julesmroberts
YouTube: https://www.youtube.com/channel/UCCLKBJ8Q5ZgM8foS9bqlkow
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
Apply to be a guest:• https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm