Powerful Marketing Tips podcast

Raising your AQ (Awareness Quotient)

Terry Bean is a TedX speaker, and the founder of Trybean, a coaching, consulting, and speaking agency designed to maximize human potential that focuses on maximizing human potential, not just sales.
This episode is about Awareness Quotient (AQ), and how Terry Bean learned about it. Terry emphasizes the importance of being aware of oneself, as well as being aware of what others know about you. He suggests prioritizing tasks and focusing on the five to six most important ones. He also suggests being aware of one's circadian rhythm and energy levels, and suggests activities such as meditation, yoga, and exercise that can help with increasing awareness. Lastly, he suggests being mindful of what and when you eat, as it can have a large impact on your energy levels.
 
Takeaways
 
AQ (Awareness Quotient) helps us get a much better feel of who we are (internal awareness) while making sure others know what a good opportunity is for us (external awareness).
Take care of the 5 pillars of your health: spiritual, mental, physical, relationship, and financial health.
More important than what you know and who you know is how you are known. Establish reputation and remain consistent with your message.
 
Connect
 
Website: https://trybean.com
Terry on FB: https://facebook.com/trybean
Terry on LI: https://linkedin.com/in/terrybean
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
 
Quote
 
"I laugh at the idea of time management, because you have 24 hours in your day wherever you are.”
 
Timecodes
:42 - Intro
2:58 - networking with Frank Agan
4:37 - The difference between AQ and IQ
7:57 - Time management
12:53 - Task management
14:14 - The importance of diet
23:56 - External awareness is how you are perceived
28:50 - Everyone is an influencer
33:18 - Connect with Terry
35:41 - Terry’s inspiration

What is the best sales strategy?

Your sales and marketing strategy should be getting you more clients. In this episode, Mari-Liis covers how to align marketing and sales for conversion. We know that marketing is about getting people to know, like and trust your brand. Sales happen when these 3 boxes are checked. 
 
There are many places to allocate your marketing budget to gain "know, like, and trust". There are digital or offline marketing, point of sale activities, code calling, of course, networking, social media, word of mouth, etc. There are so many options!  But here's the thing, none of these work alone. You need to have a multi-platform strategy. Let's talk about it!
 
Action Tips
 
Ultimately, you have two options: either push sales short-term or focus on the value to be delivered long-term.
To build trust and establish your authority as an expert, you need to give value to your audience without expecting anything in return.
Your role is to serve and guide your audience to make the best decision for them, and sometimes this may not be you. 
 
Connect
 
Build your marketing plan: www.powerful-marketers.com
Connect with Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
 
Timecodes
3:03 - Build trust and establish your authority as an expert
4:02 - Your role is to serve and help your customers
5:18 - Put yourself out there and give value without expecting anything in return
6:52 - Be there for your audience
 
"The best sales and marketing strategy is being there for them, not for yourself.”

How to start building an international brand?

Kathryn Read is an international sales and marketing consultant with over 25 years experience developing niche products in emerging markets. She helps companies breakthrough international barriers in Europe and Asia, creating successful entrepreneurs and a thriving global marketplace. With her consulting and mentoring, Kathryn firmly believes that business is done between people and therefore places her focus on building strong relationships that form a solid foundation.
 
When you look at your foreign markets as an entrepreneur, you need to ask yourself, are these the same consumers that I would have at home? Do they value the same things as my existing consumer base? How do I need to communicate the right message? 
 
It’s really important not to assume that things in your home market would work abroad. You need to do your market research.
 
Action Tips
 
Don't assume that the things that work in your home market are going to work in the market that you are looking to go into abroad.
Do plenty of research, prepare a strategy and be very clear about your USP - what makes your brand special?
Localize your content (not just translate!), so that it comes off genuinely to the local audience.
 
Connect with Kathryn Read
-Website: https://kathrynread.com
- LinkedIn: https://www.linkedin.com/in/kathrynread/  
- Youtube: https://www.youtube.com/channel/UCq9mPtlxp-P301Ef-5ZHWaQ  
- Instagram: https://www.instagram.com/international_expansion_kr/
- Pinterest: https://www.pinterest.com/InternationalExpansion/
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 
What inspires Kathryn:
Fave song:  "Flying Home" by Benny Goodman
Fave quote: "When we're trying to solve difficult issues it's sometimes necessary to talk to adversaries as well as friends. Historians have a word for this: diplomacy." — Madeleine Albright
 
Timecodes
0:00 Introduction
2:26 Introducing Kathryn Read
3:04 Kathryn’s first experience living abroad
5:53 Kathryn’s first experience selling to international markets
8:17 Working in different countries
13:47 Tips for small companies
16:34 The culture is important
18:08 Content factor
31:07 How to sell services to other countries
32:29 The importance of connections
35:53 Building meaningful relationships
38:33 Connect with Kathryn Read
40:32 Do your research
43:56 What inspires Kathryn
Quotes
“Mistakes are the best way to learn.” - [09:55]
 
“For a small company, you need to start out with having the commitment of the management board or the owners to really go into export because exporting can be a really good way for small companies to grow their business and their profitability.” - [13:47]
 
“Look at the culture of the country that you are looking to expand into because it's not just what are their preferences for the kinds of products and services.” - [16:34]
 
“It’s very important for you to build the relationships, because if you're selling services, somehow the relationship stands even more in the foreground of any kind of contract than it does if you're selling a product.” - [33:22]
 
“I think every business owner should be comfortable with being uncomfortable.” - [41:41]

How to repurpose content?

Social media content is an effective tool to grow your business online. Your social media presence helps you stay top-of-mind and should bring in leads. 
Constantly producing content can be draining, but this issue can easily be resolved. 
Give your customers a backstage pass! Showcase things that happened in your business. You can also repurpose old content to make it fresh and newly relevant. One example is to turn long-form content into shorter content such as carousels, quotes with graphics, memes, and video clips. Creating content doesn’t have to stress you out. You just need a little organization.
 
Action Tips
Build your social media content around one focus topic of the month.
Showcase things that have happened in your business, e.g. events, presentations, webinars.
Turn long-form content into different types of short-term content (videos, visuals, carousels, quotes etc.)
 
Timecodes
0:00 - Introduction
3:10 - Build your social media content around one focus topic
3:38 - Showcase things that have happened in your business
4:10 - Reshare posts
4:29 - Share the same content in different channels
4:51 - Reshare user-generated content
5:03 - Update your old content
5:18 - Turn presentations into carousels or slide decks
5:39 - Take pieces from your newsletter and turn them into social media posts
Quotes
“We know that marketing involves so much more than social media. In fact, it is just a tiny part of it, yet it is often one of the most visible parts, and there's a lot of pressure to be constantly seen and constantly heard.” [00:24 - 00:54]
“Be consistent but not crazy with social media. You don't have to post every single day. It's better to put out good quality content that gets high engagement.” [01:43 - 02:09]
“You shouldn't get paralyzed by trying to achieve perfection.” [02:09 - 02:24]
“Content creation does not have to be time-consuming or difficult. It just needs to be well planned and organized.” [06:41 - 06:54]
Find out more about Powerful Marketers: www.powerful-marketers.com
Connect with Laura Kukemelk on LinkedIn: https://linkedin.com/in/laura-kukemelk 

Shooks: The power of writing a short, helpful book to differentiate your business

Books help your business and brand stand out. Today, the Powerful Marketing Tips Podcast welcomes publishing coach and bestselling author Mike Capuzzi. 
Mike Capuzzi shares his insights on the continual importance of books. Despite digital media domination, books still retain significance. Entrepreneurs can complement their businesses and brand by publishing their own books. You just need an idea and discipline. Surprisingly, shorter books often provide more value for readers. 
Mike gives his advice on the process of writing books. Aiming for perfection leads to roadblocks. He touches on how entrepreneurs can find courage in conveying ideas and finding their writing voice. He introduces the term, “shooks”, which pertains to short books with 100 pages. 
 
Action Tips
Don’t write a book that's unfocused, longer than it needs to be, without a clear purpose, or without a pathway for readers to connect with you.
Strive for personality, not perfection when writing a book.
A book that's around 100 pages increases the likelihood of the reader finishing the book and taking the next steps.
 
Connect with Mike Capuzzi
- https://mikecapuzzi.com/magic/
- https://bitesizedbooks.com
- https://www.facebook.com/michaelmcapuzzi 
- http://www.linkedin.com/in/mikecapuzzihelps
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 
What inspires Mike:
Quote: "We Can Be Heroes” by David Bowie
Song: "It's not enough to be the best at what you do; you must be perceived as the only one who does what you do." ― Jerry Garcia
 
Timecodes
0:00 Introduction
2:33 Mike’s background in marketing
6:09 Books are unique media 
7:41 What are the pros and cons of writing a book? 
13:02 Perfection is a roadblock
15:02 Process of writing a book
16:08 The difference between short and long books
21:28 The structure of a book’s content
25:00 What is ghostwriting?
30:42 Where do I write a book?
36:10 Mike’s favorite song and quote
38:24 Reach out to Mike 
 
Quotes
“Books are different because they're not perceived like traditional marketing media.” [6:09 - 6:28]
“Book authors are still seen as more credible, more experienced, with higher levels of authority. There's a lot of good reasons to consider publishing a book if you're a business owner or a corporate leader.” [6:28 - 6:33]
“I say strive for personality, not perfection. What I mean by that is don't obsess on mistakes.” [13:13 - 13:15]
“I would rather see authors write in such a way that they're not focused on perfection, but they're focused on bringing out their personality.” [13:31 - 13:35]
“I would rather see you publish three 100 page books than one 300 page book. That gives you a lot of opportunities to have a different message.” [19:21 - 19:25]

Why do you need to be on LinkedIn?

No one succeeds in the business world alone. Gaining connections does wonder for your business. The more people you reach out to, the better opportunities you have. In the digital age, you can easily connect with people on social media platforms. LinkedIn provides you with a space where you can connect, interact, and learn from experts in your field and industry. 
In this episode, Powerful Marketing Tips Podcast host Mari-Liis Vaher shares her entrepreneurial journey and how connections helped build her business. After migrating to a new country with her family, she was able to adjust well by connecting with the locals and getting engaged with their community. The same principles apply for business owners. 
Today, LinkedIn has 850 million members and it continues to grow as one of the most popular social media platforms. Its mission is to provide a platform for people to connect so they can have a fulfilling career and promising business opportunities. If you still haven’t been on LinkedIn yet, it’s time to set up your profile, create your community page, find your target audience, and engage in B2B collaborations!
 
Action Tips 
Continue to reach out to people 
People go to Linked In to invest their time
LinkedIn has over 850 million members
LinkedIn is great for SEO
 
Timecodes
0:00 Introduction
1:10 No one can be successful in business alone.
2:54 The pandemic shut the whole world. 
3:50 The features of LinkedIn
5:15 How do I use LinkedIn?
Quotes
“You need a network of contacts and people who know, help and trust you. I started searching for international networks,  entrepreneurs and their associations in order to make new connections locally.” (00:54 - 01:24)
 
“But there are always many more possibilities than we can see just as there are people's opinions, ideas, and everything else.” (01:47 - 02:20)
 
“LinkedIn is a platform that has helped us really well in building a B2B social network, and I truly recommend every business owner and professional. LinkedIn is the only social media network where people go to invest their time not to spend it.” (03:43 - 04:09)
 
Links
Connect with Powerful Marketers
LinkedIn: https://www.linkedin.com/company/powerful-marketers/ 
Instagram: https://www.instagram.com/powerfulmarketers/ 
YouTube: https://www.youtube.com/c/powerfulmarketers 
 
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/ 
Find out more about Powerful Marketers: https://powerful-marketers.com/

How to Launch and Monetize Your Podcast

Do you want to monetize your podcast? Launching your own show has its own challenges, but monetizing it is a different stage in the process to success.
 
In this episode, Mark Savant shares his insights about the ways that you can monetize your podcast. Finding your audience, identifying their problems, and leveraging your podcast as a platform to share solutions for their problems are ways to get their attention and engagement. It all matters on the value that your show provides. If you’re a business owner with a podcasting agency like Mark, your podcast opens a window of opportunity to acquire clients so you can run their podcasts for them and earn lucrative income. 
 
Mark Savant is the founder and owner of Mark Savant Media, a podcasting agency that helps business owners and entrepreneurs reach six-figure revenue through podcasting. He conducts weekly group workshops where he trains members to produce and maintain quality shows and content. He hosts three podcasts and reaches tens of thousands of people on a weekly basis. The Powerful Marketing Tips Podcast is a proud member of Mark’s mastermind community. 
 
Action Tips 
Identify your audience and their problems.
Come up with a solution to address their problems. 
Be open to learning.
Continue to be curious and innovative.
 
Timecodes
0:00 Introduction
3:13 How did Mark start podcasting?
8:25 Commitment is key in getting better. 
10:00 What’s next after launching a podcast?
14:22 How to address overwhelming situations
21:00 The importance of making priorities
25:54 Mark shares his experience with his first podcast.
27:43 Monetizing and ROIs
33:31 The value of ads
40:00 The value of mastermind communities
45:11 Everything needs to be solutions-oriented
47:00 Is it worth putting up paywalls?
50:51 Reach out to Mark Savant
 
Quotes
“If you have an active podcast, you have to start from level one. Who is my podcast for? What is the problem that they have? What is my solution and what does success look like for them? What does their life look like after they've gone through my solution? What do you do? The more clarity you can get on those four points, the more attractive your show is gonna be to the right person. The more attractive your offers are going to be to that person.” (09:58 - 10:51)
“We wanna try new things, we want to be curious, we want to innovate. And then through those steps, you're gonna start to see breadcrumbs and you're gonna start to figure things out.” (13:30 - 13:50)
“So, that's really, I think, an important facet of your podcast, of your business as a whole is getting that clarity.” (13:50 - 13:58)
“So now I need to find solutions. So developing solutions that speak to that challenge that that person has is really important.” (20:05 - 20:26)
“If you're creating a show without solving a problem, what's the point? It could be education, it could be entertainment, it could be comedy, it could be true crime stories. But understanding the solutions and the problem that your audience has is really key.” (24:03 - 24:27) 
What keeps Mark motivated:
Song: “Stairway to Heaven” by Led Zeppelin
Quote: “Just be one percent better than yesterday.” - James Clear
 
Links
Connect with Mark Savant: www.marksavantmedia.com 
Connect with Powerful Marketers
LinkedIn: https://www.linkedin.com/company/powerful-marketers/ 
Instagram: https://www.instagram.com/powerfulmarketers/ 
YouTube: https://www.youtube.com/c/powerfulmarketers 
 
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/ 
 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 

What You Need To Know About GA4?

Data is crucial in keeping track of your website’s performance. With the new Google Analytics 4, you can get accurate information about your website’s activity. Google will completely transition from Google Analytics Universal and launch Google Analytics 4 next year. To save your analytics history, you can start using this software and benefit from its new features as early as today.
In this episode of the Powerful Marketing Tips Podcast, co-host Laura Kukemelk gives a brief overview of Google’s new analytics software that can help raise your site’s engagement and keep track of its activity. 
Google Analytics 4 offers better cross-device and domain insights. This gives you accurate data on the number of people that visit your website on any computer or smartphone. With its AI and machine-learning features, the analytics tool can predict the user’s behavior. Its new metrics focus on engagement so that you would know exactly how many people are actively connected to your site. 
With analytics software, you will be able to know your website’s overall performance so you can get a full grasp of its popularity and its potential. 
Action Tips / Features of Google Analytics 4
It has a better cross-device and cross-domain insights
It uses AI and machine learning to predict a user’s behavior. 
It has new metrics focused on engagement. 
It uses event-based conversions. 
 
Timecodes
0:00 Introduction
1:24 What are the features of Google Analytics 4?
2:50 How can we set up Google Analytics?
 
Quotes
“Google Analytics 4 is built to be easier, more flexible,  and more user-friendly. It can combine data from both your website and also your app. It provides much more accurate cross device insights, which means people visiting the website from multiple devices.” (01:23 - 01:43)
 
“If you have a complex website with many nuances and events that need to be tracked, the easiest way is to contact a specialist who can set this all up for you.” (02:39 - 02:58)
 
“Data is what helps you to make better decisions.” (03:21 - 03:26)
Links
Connect with Powerful Marketers
LinkedIn: https://www.linkedin.com/company/powerful-marketers/ 
Instagram: https://www.instagram.com/powerfulmarketers/ 
YouTube: https://www.youtube.com/c/powerfulmarketers 
 
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/ 
Find out more about Powerful Marketers: https://powerful-marketers.com/

How To Build Your Brand Through Storytelling And Content Creation?

After a 15-year Emmy Award-winning journalism career, Rafer Weigel still values the impact of storytelling. He founded his own media company, Weigel Media Group, which promotes brands of companies through effective and heartfelt storytelling. 
Acknowledging the trends in the industry, Rafer considers content creation as an effective marketing tool to boost your brand. In the digital age when everything is connected and accessible, the best way for companies to stand out is to be creative with their content. Specifically, video production works best as a content that can easily attract attention. This has been proven with the popularity of video content online.
In this episode, Rafer shares his insight about the trends of content marketing through video production. Short form videos with heartfelt stories can increase your traction on any internet platform. The best stories are those told from an authentic standpoint. Your content doesn’t have to be perfect or have the intention to impress; it just needs to be able to provide solutions for your target audience. 
When coming up with an effective marketing plan, authenticity and purpose are key to achieve the best results. 
 
Action Tips
Identify the problems you solve for your customers. 
Make sure your process in production is efficient and feasible. 
Identify your purpose. 
Prove your expertise. 
Timecodes
0:00 Introduction
4:11 How did Rafer start with his passion for storytelling?
6:20 Why is press relations an incomplete marketing strategy?
9:10 The importance of using video for PR strategy
11:40 Should businesses maximize in-house or hire third-party marketers?
16:18 Identify your target audience
16:50 How should businesses tell their stories?
22:45 Collaboration is a winning combination. 
27:30 Styles of video
34:38 Four tips
39:48 Connect with Rafer Weigel
 
Quotes
“If you don't have a content strategy, you have one shot to make a good impression. So if you serve them something that's not good, then you've wasted that opportunity.” (17:53 - 18:19)
“We want to make sure we understand what are the key messages that we need to convey before we show up with the camera.” (27:56 - 28:17)
 
“When you're offering your product, make it about the viewer and the problem that they have, and here's the product that I have for you, that's gonna solve it.” (28:59 - 29:18)
Links
Connect with Rafer Weigel
Website: www.weigelmediagroup.com 
LinkedIn: https://www.linkedin.com/in/rafer-weigel-mediaman/ 
Twitter: https://twitter.com/raferweigel 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 
 
What inspires Wafer:
Quote: “Tell me a fact and I’ll learn. Tell me the truth and I believe. But tell me a story and it will live in my heart forever.” - Ed Sabol
Song: “Higher Ground” Red Hot Chili Peppers Version

The Hidden Goldmine In Marketing

Achieving business success is possible when you know how to value your customers and maintain communication with your contact base. As they are the ones who have first-hand experience with your products and services, their reviews are important in promoting your business. 
In this episode, Powerful Marketers Podcast co-host Mari-Liis Vaher shares tips on how entrepreneurs can make the most of their relationships with customers by treating them right. Maintaining communication, providing quality service and products, and giving them more than what they deserve helps keep this relationship intact. 
Your existing customers can make or break your business. If they receive good service, they can tell their family and friends about it. Their feedback is important to help you grow your business as their opinions influence people’s decisions and generate new leads for you and increase your sales. If they have a bad experience with you, they might discourage their connections from availing your products. Either way, your customers can be your marketers. 
By treating your customers right, you don’t have to spend much on advertising to promote your business. It’s best to be diligent and accessible in serving and connecting with your customers and contact base at all times to maintain a positive reputation. 
Action Tips
Create a database for your existing customers and contact. 
Ask for feedback and testimonials. 
Make the improvements. 
Be where your audience is. 
Benefit from the associations you are a member of.
Timecodes
0:00 Introduction
01:13 Put yourself in the shoes of your existing customers
02:37 Tips for keeping with your contacts
06:25 Important reminders
 
Quotes
“If you have done an excellent job and gone above and beyond for your customers, they will also share that experience. And nothing builds trust more than getting a recommendation from a friend or loved one.” (02:14 - 02:48)
“Your existing customers are the best source of information. Ask them how satisfied they are with your service. Is there something that you can improve or add in order to provide even more value for them?” (03:22 - 03:48)
“If you are looking to increase your sales, then I also recommend that you start from your current clients. If you can provide additional value, then upselling to them is easier and more beneficial than trying to constantly find new leads and new clients.” (06:30 - 06:52) 
Links
Connect with Powerful Marketers:
LinkedIn: https://www.linkedin.com/company/powerful-marketers/ 
Instagram: https://www.instagram.com/powerfulmarketers/ 
YouTube: https://www.youtube.com/c/powerfulmarketers 
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/ 
Find out more about Powerful Marketers: https://powerful-marketers.com/