Powerful Marketing Tips podcast

How To Build Know-Like-Trust With LinkedIn?

Michelle Griffin is an internationally certified brand strategist. She’s an author, speaker, and host of the Personal Brand Impact podcast. She also co-hos
Quotes 5 quotes with time stamps: 
"The best sales and marketing strategy is being there for them, not for yourself.”
“The only person that's worried about how you sound is you. Nobody's going to really judge you.” (10:01-10:20)
Links:
- Website: https://michellebgriffin.com/ 
- MichelleSquared Website: https://michellesquared.com/
- The LinkedIn Branding Book: https://mybook.to/The_LinkedIn_Branding_Book
- Michelle's LinkedIn personal branding community: https://michellebgriffin.com/the365creators/
- LinkedIn: https://www.linkedin.com/in/michellebgriffin/
- Instagram: https://www.instagram.com/Michelle.B.Griffin
- Twitter: https://twitter.com/IamMBGriffin
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
Mindset: You have everything you need inside of you, don't let fear stop you, and just start showing up.
Build your foundation: get clear on your goals and then create your strategy and action plan around that.
Fusion: Have your LinkedIn personal profile and company page aligned to double your impact.
What inspires Michelle to Action
My fave song: is "I'm Coming Out" by Diana Ross
Fave quote: "Put yourself out there to make your unique mark on the world. We all have a vision, value, and voice that needs to be out there. Someone is out there listening and waiting for you."
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/

Why Should You Use Email Marketing?

Email stands the test of time, and continues to be one of the most powerful forms of communication between you and your customer. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen trends come and go. Email however, has not faltered.
Most business owners focus on social media marketing, however Laura explains there is a major problem with this marketing strategy. You don’t own the digital real estate. The social media company can change the algorithm at any time. This crushes your ability to communicate with your customers.
The data is clear, people still use and read emails at a high rate. Now there are privacy regulations in place, so it’s important that you work with an expert to grow a valid, compliant list. Let’s face it, no one likes to get emails from a stranger, when they never signed up for the emails.
Quotes
 
 “It doesn't matter if you have 20,000 followers, they will not all see your posts. In fact, you are lucky if 10% of your followers see your updates.” (:52)
“If you have collected these emails, honestly, and in accordance with all the privacy regulations and G D P R and so on, then you are the owner of these contacts.” (1:40)
“We have seen from our clients is that on average, the open rate can be up to 25 or even 45%, which is still a lot, lot higher than let's say, five to 10% of reach that you may or may even not get on.” (2:23)
According to Hubspot “ there are 4 billion email users around the world. 99% of email users check their inbox every single day with some checking 20 times a day.” (3)
“58% of consumers check their email first thing in the morning. 81% of B2B marketers say their most used form of content marketing is email newsletters. In 2C markets, it is said that 50% of people buy from marketing emails at least once per month. Their most effective strategies for email marketing campaigns are subscriber segmentation, message personalization, and email automation campaign.” (3:22)
Links:
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
If you build your following on social media, you have to accept the possibility that someone else controls when and who can see your content. With email, you have the control.
99% of email users check their inbox every day, with some checking 20 times a day. 
Social media and email marketing should work together to cover different phases in the customer journey.

Why Is Guest Agreement For Entrepreneurs And Creators Necessary?

Selene Snippe is an international contract lawyer based in Amsterdam, Netherlands. She helps entrepreneurs, brands, creators, and podcasters be legally compliant, protected, and paid with contracts. Her years of legal experience and intimate knowledge of online business are the foundation of her services. 
Anytime there is an exchange of value and money contracts should be a consideration. Typically, custom contracts are very expensive, complicated, and cumbersome. Thankfully, many businesses require very similar contracts. Selene recognized this problem for business owners.
Selene’s developed a library of the most important contracts every online business should have. Let’s face it, we don’t want legal problems. Contracts protect us!
In this episode, Selene shares some important questions podcasts hosts and guests should ask; Should you have a guest agreement? What’s copyrighted? What deliverables should be listed?
We hope you enjoy this episode! We wish you no legal problems in the future!
Quotes
 
“A guest agreement is an agreement that people use when they are a guest on someone else's platform. You really need the explicit consent of that person.” (5:09)
“Yes, emails are also legitimate in court for sure. But there are a lot of things that might not be covered by an email or in the recording. You want to make sure that you have full consent and you completely understand what you are agreeing to.” (8:50)
“If you license your copyrights, then you can agree on the places where the recording can be used. You probably want them to use it for either the publication of the recording or for promotional purposes. You could agree in the contract in which cases they can use it, but also when you can ask that person to take it down.” (13:03)
“In the contract you always want to have a provision that releases the host from any damages and liability for using their name or likeness or image in the recording. Even if you don't get paid, definitely make sure to have that specified in the contract.” (22:49)
“Contracts should be done less awkward way. Another way to do that is by creating terms. So you turn that contract into terms and conditions that they can agree to.” (27:39)
Links:
Website: https://selenethelawyer.com/
Selene The Lawyer's contract shop: https://selenethelawyer.com/contract-shop 
LinkedIn: https://www.linkedin.com/in/selene-snippe-773a3b128/
TikTok: https://www.tiktok.com/@selenethelawyer
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
1.A guest agreement is necessary if you are a guest on someone else's platform (e.g. podcast, mastermind, YouTube video, recorded meeting etc.)
You can either license (give permission for the use of content for specific purposes) or assign your copyrights (give away the full rights) as a guest.
The guest agreement should include the purposes and the logistics of the content (e.g. format, length etc.), as well as information on obligations, promotions, payments and release of liability.
What inspires Selene into Action
Fave song: "My Way" by Frank Sinatra
Fave quote: "If you take care of the work, the work will take care of you" by Ryan Serhant
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
 

Mari-Liis - 5 Biggest challenges marketers face in 2023

Mari-Liis Vaher is a marketing professional and the host of the Powerful Marketing Tips Podcast. She specializes in helping businesses overcome marketing challenges and achieve success.
Today, Mari-Liis is explaining the 5 challenges marketers face in 2023. Understanding the market and overcoming objections early in the sales process is important. 
International cultures are shifting regularly. Mari-Liis explains the importance of sustainability and vision to build powerful brand stories.
Technology is making huge advances! Artificial intelligence, digital wallets, metaverses, blockchain, crypto currencies, NFTs are all becoming relevant in the marketplace. How does technology impact the customer journey? How can we find opportunities to better serve clients?
We hope you love this fresh episode and find some ways to innovate your business and your marketing this year. We’re excited to watch what you do!
Quotes
"There is a considerable trust crisis in marketing from different stakeholders” (:54)
“Marketing and communication (need to be) taking responsibility for the future.We are all playing our part in climate change and we are especially younger generations,  very well aware that we cannot live without the mitigation and solving the sustainable development challenges.” (2:20-2:42)
“Exponential digital transformation is the most significant paradigm shift in recent microeconomic history.” (3:24)
“Customers likely interact with your brand online and offline. Consider linking online and offline customer behavior data.” (4:51)
“You need different skilled people. To build strong marketing, you need a talent who has the right mindset, who understands the fundamentals of marketing, and its alignment with business growth realizes the professional skill skills required to execute strategy and has excellent communication and leadership skills.” (6:10-6:46)
Links:
 
Join Mastermind: www.powerful-marketers.com/mastermind
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
Trust crisis in marketing
Sustainability needs to be part of all processes
Failing digital solutions
Gaps in understanding the entire client journey
Unrealistic expectations for marketers

How to move the needle and take action? Paul Kirch

Paul Kirch is the founder of Boss Academy, an entrepreneurial accelerator success program designed to give small business leaders and entrepreneurs real business ownership success strategies. He also hosts the Boss Academy Radio podcast and is a contributor to the business learning application called Advisor.
Paul Kirch was a single father with two children and multiple businesses to manage. He recognized that his time was too valuable and not being optimized. After breaking the unproductive patterns he had become used to, he set goals and worked hard to achieve them. 
Paul founded Boss Academy, an entrepreneurial accelerator success program, to help small business leaders and entrepreneurs. Through this amazing community, Paul was able to share resources and opportunities to members, helping them accelerate their business and personal growth. 
Paul encourages setting goals and creating blocks of time throughout the week dedicated to tasks within a business. He also emphasizes the importance of having a strong support system and mentors to help stay accountable and lifts each other up.
Quotes 
“Discipline is hard for a lot of people to master, but if you start to implement the strategies it’s transformative” (6:41)
“There’s a lot of science around creating a habit… at the 21 day mark (repetitive actions) it becomes more habitual” (8:32)
“I don't spend an hour a day planning. because once you set your plan for the week, I review it in the morning and then I'll, at the end of the day, look back at what I got done and look what I have to do tomorrow and when I'll spend maybe 30 minutes total.” (10:19)
“If you're an entrepreneur, a small business owner in some way, depending on your nature, you're trying to serve in some capacity.” (17:28)
“he's handling all the sales. He's still the ceo and he's doing a lot of the creativity. It's a lot to manage, and that's where burnout happens. That's where stress happens. That's the thing we need to avoid as entrepreneurs is getting to that point.” (27:33)
Links:
 
Website: https://bossacademy.com
Personal Website: https://www.paulkirch.com/
LinkedIn: https://www.linkedin.com/in/paulkirch/ 
Instagram: https://www.instagram.com/bossacademyofficial/
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
Instead of to-do lists, schedule time for activities and set goals that are attainable.
Build a network of support around you to remain accountable and overcome obstacles together.
You can't think your way to success, you need to take action.
 
What inspires Paul into action
Fave song: "Comfortably Numb" by Pink Floyd
Fave quote: "It's not show friends, it's show business."
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/

Global overview of marketing channel statistics

Marketing is a science, and turning leads into sales relies on building winning formulas. The best way to plan for the future is to assess the past. How will you know where to take action if you don’t look at the state of marketing and attention.
Laura Kukemelk is a huge fan of numbers and encourages us to make decisions based on facts. Numbers help us to predict where marketing dollars are best spent. There are 8 billion people on earth. If you want to reach the right ones, you need to know where your customers are!
In this episode, Laura breaks down the what digital platforms are most popular and where people are spending the most time. Part of your marketing strategy needs to include where to focus your effort. This data driven approach to running your marketing traffic will help you hit sales goals through 2023.
Links:
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
Marketing has undergone tremendous change over the past few years and decades, and this won't slow down in 2023. 
The concept of Know-Like-Trust (KLT) is becoming more critical than ever.
We have to become more responsible, and we must include sustainability in every aspect of marketing. 
 
Quotes
 
“it is a good idea to do some sort of audit at least once a year.. Use different insights and test.” -1:30
“there has been a great increase in people owning smartwatches, smart home devices and virtual reality devices.” 2:26
“time spent on reading the news increased, and this also includes both physical and digital news, and also time spent on podcasts has gone up.” 3:25
“When we look at the most time spent per visit on YouTube, it is over 34 minutes according to Sam Rush.” 4:38
“Number one, Facebook with 2.9 billion users. Number two, YouTube with 2.5 billion users. Number three, WhatsApp with 2 billion users. Moving on, we have Instagram with 1.3 billion users. Then we have WeChat with 1.3 billion users and number. TikTok with 1 billion users” 6:31
 

How to Use a Podcast to Market Products and Grow a Brand?

Lindsay McMahon is the co-host of the All Ears English podcast, a show with over 200 million downloads. The show focuses on solving a big problem. Understanding and speaking language. Lindsay is an education entrepreneur in the field of ESL (English as a Second Language), and leveraged her experience to provide massive value to listeners. She started the podcast in 2013, just over 9 years ago. She recognized the internet, and podcasting, presented a great way to scale her communication and build know, like, and trust with the audience. Lindsay focuses on building “connection, not perfection.” In fact, this message fits her audience so well, she uses it as a catchphrase for her show. Through her podcast, she provides valuable insights and ideas, and encourages her listeners to take quizzes to generate leads. She talks about how to monetize a podcast by selling courses, products, and transcripts, as well as using ads and donations. Finally, she recommends asking for ratings and reviews in order to indirectly increase downloads and get listeners.
Quotes 
“We have a motto and we call it connection, not perfection. Native speakers of English resonate with that because we all want to connect as human beings. It's very important to understand why you're podcasting and it has to be in your heart.” (03:44)
“Every day I'm thinking how to grow my podcast. How do we break into an audience that doesn't know us yet. Eventually you're going to need to move more into the mainstream market.” (10:59)
“Quizzes really work very well naturally for an English language adult learning community. Even a business podcast could create a quiz. It's basically a lead generator. But it's a real challenge for podcasters to get listeners to a browser.” (14:13)
“One of the biggest challenges is to get people to give you ratings and reviews. Ratings and reviews don't directly factor into your rankings or your downloads. But they do indirectly, though. To get those listeners so they can review you.” (17:35)
“There are almost 8 billion of us in the world, so I think there's plenty of room for everybody. If you know you're making great content, you have a relationship with your audience. Don't worry about them stealing your audience, just make friends.” (31:23)
“Q: Please share five steps on getting your podcast strategy right. A: Number one would be putting together your meaning, the purpose. Be consistent with your content so it's not just dropping the episode on the days you say you will. Make friends in your industry.” (40:50)
Links:
Website: https://www.allearsenglish.comInstagram: https://www.instagram.com/all_ears_english/YouTube: https://www.youtube.com/c/AllEarsEnglishPodcast Twitter: https://twitter.com/allearsenglishFacebook: https://www.facebook.com/allearsenglishLindsay's LinkedIn: https://www.linkedin.com/in/lindsaymcmahon/
Takeaways
1. Turn the purpose of your podcast into a clear phrase that you can trademark.2. To grow your show, treat your podcast as a business and build systems that enable you to be consistent. Make sure you have a team to support you!3. Build relationships within your industry and collaborate with other podcasters.
What inspires ____ into ActionFave song: "Bad Romance" by Lady GaGa (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)Fave quote: "I believe that the very purpose of life is to be happy." - Dalai Lama

How to Build and Maintain Trust in Marketing

The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing.
As a business, you need to capture that recognition through marketing by building “know, like, and trust”.
Today, host Mari-Liis Vaher explains how to audit your client portfolio, open communication and start building lifelong relationships with your current and future customers.
 
Takeaways
Customers are gravitate towards 'familiar' faces and brands as they offer a certain sense of security in today's uncertain world.
"Know-like-trust" concept is all about building and maintaining relationships.
Keep people interested: consistent and valuable communication essential.
 
Connect
Mastermind Call: https://powerful-marketers.com/mastermind/
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Timecodes
:16 know, like, and trust
 :56 2021 Brand Trust Index
1:56 How to update your portfolio
4:40 What questions are consumers asking?
6:05 Build community
 
Quote
 
"The best sales and marketing strategy is being there for them, not for yourself.”

LinkedIn Company Page for Building Community

Summary
 
Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online!
 
Michelle believes that building a successful company page requires setting clear business goals, involving the CEO, having the right resources, setting up the page correctly, and staying consistent over a long period of time. She also encourages business owners to build a community around their company page by inviting suppliers, customers, employees, regulatory bodies, and government bodies to join the page to become an industry leader.
 
Today, Michelle shares her five-step process for building a successful LinkedIn company page.
 
Takeaways:
 
LinkedIn has a lot of new features to help businesses grow their pages faster, such as LinkedIn Newsletter and LinkedIn Live.
Use LinkedIn to position yourself as an industry leader and build a community around that.
3-2-1 strategy for LinkedIn content creation: 3 posts about thought leadership, 2 posts about you, your business or your team, and 1 post about your product or service. 
 
Timecodes:
:00 - Intro
2:08 - Greetings & new LinkedIn features
5:00 - LinkedIn newsletters
8:01 - LinkedIn live 
10:14 - LinkedIn audio rooms
13:04 - Consistency with repurposing content
20:34 - Speaking to the 5% that are ready to buy
23:06 - The 3 2 1 Strategy
30:45 New book LinkedIn branding book
Quote:
 
"The best sales and marketing strategy is being there for them, not for yourself.”
 
Links:
 
Connect with Michelle J Raymond:
 
- Website: https://goodtradingco.com.au/
- LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ 
- Company's LinkedIn: https://www.linkedin.com/company/good-trading-co-training/ 
- YouTube: https://www.youtube.com/c/GoodTradingCo
 
Here are Michelle’s books:
 
- The LinkedIn Branding Book: https://mybook.to/The_LinkedIn_Branding_Book
- “Business Gold: Build Awareness Authority and Advantage with LinkedIn Company Pages”  https://getbook.at/BusinessGold
 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 
 
What inspires Michelle into action:
 
Fave song:  "Wake Me Up" by Avicii (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
Fave quote: "If you hang out with garbage, you'll smell like it." - Michelle's mom

What do you need to start creating podcasts? [Checklist]

Podcasting is a powerful marketing tool. It’s a fantastic way of developing know, like, and trust with your ideal customer / client. Laura Kukemelk is an experienced podcast host, and leverages the show to build strong networking relationships. 
It’s very easy to get lost with all the steps to producing a podcast, but if you can clarify your theme and audience, the show can prove a powerful asset. 
Today,Laura explains the considerations and steps to creating a successful show that serves your needs. This quick overview will give you the framework needed to consider if podcasting is right for you, and how to get started.
Takeaways
Be clear about the focus of your podcast and make sure that your name, artwork, intro-outro and other technical aspects are a reflection of this.
Consistency is key: create a publishing schedule and pre-record at least 5-10 episodes before you go live.
Promote your show consistently, ask for ratings and reviews to get better rankings
Connect
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Timecodes
0:31 - first considerations
0:52 - Choosing your show’s name
1:26 - Create show art and intro/outro
1:58 - set up your equipment
2:20 - recording with Zoom
2:41 - be consistent
3:30 - choose a podcast host
3:53 - in-house or hire help?
4:17 - repurpose thoughtfully
Quote
“You should have an image that stands out in a sea of podcast thumbnails”