Powerful Marketing Tips podcast

How to Launch and Monetize Your Podcast

Do you want to monetize your podcast? Launching your own show has its own challenges, but monetizing it is a different stage in the process to success.
 
In this episode, Mark Savant shares his insights about the ways that you can monetize your podcast. Finding your audience, identifying their problems, and leveraging your podcast as a platform to share solutions for their problems are ways to get their attention and engagement. It all matters on the value that your show provides. If you’re a business owner with a podcasting agency like Mark, your podcast opens a window of opportunity to acquire clients so you can run their podcasts for them and earn lucrative income. 
 
Mark Savant is the founder and owner of Mark Savant Media, a podcasting agency that helps business owners and entrepreneurs reach six-figure revenue through podcasting. He conducts weekly group workshops where he trains members to produce and maintain quality shows and content. He hosts three podcasts and reaches tens of thousands of people on a weekly basis. The Powerful Marketing Tips Podcast is a proud member of Mark’s mastermind community. 
 
Action Tips 
Identify your audience and their problems.
Come up with a solution to address their problems. 
Be open to learning.
Continue to be curious and innovative.
 
Timecodes
0:00 Introduction
3:13 How did Mark start podcasting?
8:25 Commitment is key in getting better. 
10:00 What’s next after launching a podcast?
14:22 How to address overwhelming situations
21:00 The importance of making priorities
25:54 Mark shares his experience with his first podcast.
27:43 Monetizing and ROIs
33:31 The value of ads
40:00 The value of mastermind communities
45:11 Everything needs to be solutions-oriented
47:00 Is it worth putting up paywalls?
50:51 Reach out to Mark Savant
 
Quotes
“If you have an active podcast, you have to start from level one. Who is my podcast for? What is the problem that they have? What is my solution and what does success look like for them? What does their life look like after they've gone through my solution? What do you do? The more clarity you can get on those four points, the more attractive your show is gonna be to the right person. The more attractive your offers are going to be to that person.” (09:58 - 10:51)
“We wanna try new things, we want to be curious, we want to innovate. And then through those steps, you're gonna start to see breadcrumbs and you're gonna start to figure things out.” (13:30 - 13:50)
“So, that's really, I think, an important facet of your podcast, of your business as a whole is getting that clarity.” (13:50 - 13:58)
“So now I need to find solutions. So developing solutions that speak to that challenge that that person has is really important.” (20:05 - 20:26)
“If you're creating a show without solving a problem, what's the point? It could be education, it could be entertainment, it could be comedy, it could be true crime stories. But understanding the solutions and the problem that your audience has is really key.” (24:03 - 24:27) 
What keeps Mark motivated:
Song: “Stairway to Heaven” by Led Zeppelin
Quote: “Just be one percent better than yesterday.” - James Clear
 
Links
Connect with Mark Savant: www.marksavantmedia.com 
Connect with Powerful Marketers
LinkedIn: https://www.linkedin.com/company/powerful-marketers/ 
Instagram: https://www.instagram.com/powerfulmarketers/ 
YouTube: https://www.youtube.com/c/powerfulmarketers 
 
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/ 
 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 

What You Need To Know About GA4?

Data is crucial in keeping track of your website’s performance. With the new Google Analytics 4, you can get accurate information about your website’s activity. Google will completely transition from Google Analytics Universal and launch Google Analytics 4 next year. To save your analytics history, you can start using this software and benefit from its new features as early as today.
In this episode of the Powerful Marketing Tips Podcast, co-host Laura Kukemelk gives a brief overview of Google’s new analytics software that can help raise your site’s engagement and keep track of its activity. 
Google Analytics 4 offers better cross-device and domain insights. This gives you accurate data on the number of people that visit your website on any computer or smartphone. With its AI and machine-learning features, the analytics tool can predict the user’s behavior. Its new metrics focus on engagement so that you would know exactly how many people are actively connected to your site. 
With analytics software, you will be able to know your website’s overall performance so you can get a full grasp of its popularity and its potential. 
Action Tips / Features of Google Analytics 4
It has a better cross-device and cross-domain insights
It uses AI and machine learning to predict a user’s behavior. 
It has new metrics focused on engagement. 
It uses event-based conversions. 
 
Timecodes
0:00 Introduction
1:24 What are the features of Google Analytics 4?
2:50 How can we set up Google Analytics?
 
Quotes
“Google Analytics 4 is built to be easier, more flexible,  and more user-friendly. It can combine data from both your website and also your app. It provides much more accurate cross device insights, which means people visiting the website from multiple devices.” (01:23 - 01:43)
 
“If you have a complex website with many nuances and events that need to be tracked, the easiest way is to contact a specialist who can set this all up for you.” (02:39 - 02:58)
 
“Data is what helps you to make better decisions.” (03:21 - 03:26)
Links
Connect with Powerful Marketers
LinkedIn: https://www.linkedin.com/company/powerful-marketers/ 
Instagram: https://www.instagram.com/powerfulmarketers/ 
YouTube: https://www.youtube.com/c/powerfulmarketers 
 
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/ 
Find out more about Powerful Marketers: https://powerful-marketers.com/

How To Build Your Brand Through Storytelling And Content Creation?

After a 15-year Emmy Award-winning journalism career, Rafer Weigel still values the impact of storytelling. He founded his own media company, Weigel Media Group, which promotes brands of companies through effective and heartfelt storytelling. 
Acknowledging the trends in the industry, Rafer considers content creation as an effective marketing tool to boost your brand. In the digital age when everything is connected and accessible, the best way for companies to stand out is to be creative with their content. Specifically, video production works best as a content that can easily attract attention. This has been proven with the popularity of video content online.
In this episode, Rafer shares his insight about the trends of content marketing through video production. Short form videos with heartfelt stories can increase your traction on any internet platform. The best stories are those told from an authentic standpoint. Your content doesn’t have to be perfect or have the intention to impress; it just needs to be able to provide solutions for your target audience. 
When coming up with an effective marketing plan, authenticity and purpose are key to achieve the best results. 
 
Action Tips
Identify the problems you solve for your customers. 
Make sure your process in production is efficient and feasible. 
Identify your purpose. 
Prove your expertise. 
Timecodes
0:00 Introduction
4:11 How did Rafer start with his passion for storytelling?
6:20 Why is press relations an incomplete marketing strategy?
9:10 The importance of using video for PR strategy
11:40 Should businesses maximize in-house or hire third-party marketers?
16:18 Identify your target audience
16:50 How should businesses tell their stories?
22:45 Collaboration is a winning combination. 
27:30 Styles of video
34:38 Four tips
39:48 Connect with Rafer Weigel
 
Quotes
“If you don't have a content strategy, you have one shot to make a good impression. So if you serve them something that's not good, then you've wasted that opportunity.” (17:53 - 18:19)
“We want to make sure we understand what are the key messages that we need to convey before we show up with the camera.” (27:56 - 28:17)
 
“When you're offering your product, make it about the viewer and the problem that they have, and here's the product that I have for you, that's gonna solve it.” (28:59 - 29:18)
Links
Connect with Rafer Weigel
Website: www.weigelmediagroup.com 
LinkedIn: https://www.linkedin.com/in/rafer-weigel-mediaman/ 
Twitter: https://twitter.com/raferweigel 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 
 
What inspires Wafer:
Quote: “Tell me a fact and I’ll learn. Tell me the truth and I believe. But tell me a story and it will live in my heart forever.” - Ed Sabol
Song: “Higher Ground” Red Hot Chili Peppers Version

The Hidden Goldmine In Marketing

Achieving business success is possible when you know how to value your customers and maintain communication with your contact base. As they are the ones who have first-hand experience with your products and services, their reviews are important in promoting your business. 
In this episode, Powerful Marketers Podcast co-host Mari-Liis Vaher shares tips on how entrepreneurs can make the most of their relationships with customers by treating them right. Maintaining communication, providing quality service and products, and giving them more than what they deserve helps keep this relationship intact. 
Your existing customers can make or break your business. If they receive good service, they can tell their family and friends about it. Their feedback is important to help you grow your business as their opinions influence people’s decisions and generate new leads for you and increase your sales. If they have a bad experience with you, they might discourage their connections from availing your products. Either way, your customers can be your marketers. 
By treating your customers right, you don’t have to spend much on advertising to promote your business. It’s best to be diligent and accessible in serving and connecting with your customers and contact base at all times to maintain a positive reputation. 
Action Tips
Create a database for your existing customers and contact. 
Ask for feedback and testimonials. 
Make the improvements. 
Be where your audience is. 
Benefit from the associations you are a member of.
Timecodes
0:00 Introduction
01:13 Put yourself in the shoes of your existing customers
02:37 Tips for keeping with your contacts
06:25 Important reminders
 
Quotes
“If you have done an excellent job and gone above and beyond for your customers, they will also share that experience. And nothing builds trust more than getting a recommendation from a friend or loved one.” (02:14 - 02:48)
“Your existing customers are the best source of information. Ask them how satisfied they are with your service. Is there something that you can improve or add in order to provide even more value for them?” (03:22 - 03:48)
“If you are looking to increase your sales, then I also recommend that you start from your current clients. If you can provide additional value, then upselling to them is easier and more beneficial than trying to constantly find new leads and new clients.” (06:30 - 06:52) 
Links
Connect with Powerful Marketers:
LinkedIn: https://www.linkedin.com/company/powerful-marketers/ 
Instagram: https://www.instagram.com/powerfulmarketers/ 
YouTube: https://www.youtube.com/c/powerfulmarketers 
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/ 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 

How Women Can Improve In Business - Marilyn Gordon

Men and women communicate differently. Most women have negative thought patterns that affect the way they communicate, using 'women speak' e.g. being afraid of being assertive, not taking credit as much, staying away from saying "I" and instead use "we", posing the statement as a question, using words that make you sound unsure (should, could etc), endless apologizing etc.
In this episode, Marilyn Gordon, president and founder of Mediatude, a coaching business that reinforces and enhances their clients’ communication skills, explains how listening can improve people’s way of communicating with each other. As a coach, entrepreneur and educator, Marilyn believes listening is one of the most fundamental practices for people to connect.
We talk at a rate of 25-200 words per minute, but we think 1000-3000 words per minute. We get distracted by our own thoughts and it's hard to stay in the moment and listen to the other person, that is why it is crucial to learn how to better listen to others.
She describes two forms of listening – empathic and critical. Critical listening is ideal for the workplace as it is the ability to formulate a response. Empathic listening applies more to the personal life as it provides reassurance that the person you are listening to is heard and understood.
With communication being an important aspect to establish and strengthen relationships, basic skills that complete the communication process such as listening can be learned and improved. Not only will this be useful for one’s career, but also for everyday life.
 
Action Tips
    Develop the crave to listen
    Become someone who wants to be a good listener.
    Stay in the moment when listening to others.
    Don’t fall in love with the sound of your voice. Some people love to talk.
    Don’t begin formulating your response while you’re still listening.
    Don’t let your mind drift.
    Minimize distractions.
    Don’t minimize the speaker.
    Know when to be silent.
    Listening is an art, so you have to practice it.
Timecodes
00:00 Introduction
01:11 Introducing Marilyn Gordon
04:53 Listening advantage
10:06 The differences between the listening styles of men and women
15:12 Examples of critical listening
22:33 Words vs. Images
26:44 Listening Tips
30:28 What is women-speak?
42:41 What is male genderizing?
44:32 How can women help each other out?
53:10 Reach out to Marilyn Gordon
 
Quotes
“We hear each other, but we don't take the time to listen to each other. This is the basis of the problems, professionally, and personally.” (06:04 – 06:22)
“Empathic listening involves putting yourself in the place of the person. You're listening to seeing an idea from another person's perspective and close as possible to understanding their feelings.” (11:25 – 11:47)
“It's extremely important that other women help women at work.” (44:28 – 44:51)
 
Links
Connect with Marilyn Gordon:
      Mediatude’s Official Website: https://mediatude.net/
      Twitter: https://twitter.com/Mediatude
      Women’s Speak Twitter: https://twitter.com/WomenSpeakMG
      LinkedIn: https://www.linkedin.com/in/marilyn-l-gordon-6182514/
      Facebook: https://www.facebook.com/mediatude 
Connect with Powerful Marketers:
    LinkedIn: https://www.linkedin.com/company/powerful-marketers/
    Instagram: https://www.instagram.com/powerfulmarketers/
    YouTube: https://www.youtube.com/c/powerfulmarketers
 
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
 
Find out more about Powerful Marketers: https://powerful-marketers.com/

How To Support Your Team

Growing your business depends on you, but you need a team to resolve and overcome the challenges along the way. That’s why it’s best to come up with an efficient team to help you fulfill your business goals. It’s like playing a game where teamwork is essential to win and you should take the lead. 
Supporting your team requires dedication, commitment, and compassion. In this episode, Powerful Marketers Podcast co-host Laura Kukemelk shares tips on how you can empower your team so they can acquire the same drive and passion to lift your business to success. 
Laura also recounts her experience working as an assistant and transitioning towards an entrepreneurial career. Although challenges on both positions vary, a positive attitude and a strong mindset are traits that can help anyone prevail in life, whether it’s in their profession, business, or relationships. 
Skills and techniques can be taught, but personality matters most. It’s best to find team members with traits that reflect a good work ethic and an enthusiasm to learn. The key to running a successful business is maintaining effective teamwork by supporting your team. 
 
Action Tips
Do not assume. Always ask if your team understands their assignment. 
Support their growth. Understand their interests and leverage their skills. 
Be accessible. Have clear guidelines and convenient communication channels. 
Don’t be afraid to ask. You can learn together. 
Plan together. 
Give feedback to let them know how valuable they are for your business. 
 
Timecodes
0:00 Introduction
1:28 What’s a business owner’s life like?
3:35 The pros of finding the right team members
4:48 Tips on effective team management
7:26 As an employer, you are responsible for your team. 
Quotes
“The level of work that they create is a great reflection of your business and your values. But if you have a great team, then nothing beats it.” (03:22 - 03:47)
“You can teach new skills, learn terminology, new techniques, but you can't change someone's personality, their work ethic, their attitude towards life. So make sure you surround yourself with people who have a positive attitude are curious about the value that they grade, not just the paycheck that they receive, who come to work with a sparkle in their eyes, as they understand that the work they do is not only a responsibility, but also an opportunity for growth.” (03:47 - 04:16)
“Don't forget that you are responsible for your team and the results that they create. If you are unhappy, then first start by looking at yourself and your leadership style. Is there a way for you to better support and guide your team? Give your team members the tools and guidelines they need to perform at their best.” (07:22 - 07:45) 
Links
Connect with Powerful Marketers
LinkedIn: https://www.linkedin.com/company/powerful-marketers/ 
Instagram: https://www.instagram.com/powerfulmarketers/ 
YouTube: https://www.youtube.com/c/powerfulmarketers 
Facebook: https://www.facebook.com/powerfulmarketers 
 
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/ 
 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 

Grow Your Personal Brand with Podcasting - Jason Cercone

Jason Cercone is a personal brand coach who is passionate about helping professionals discover their value, grow their brand, and establish a visible online presence. He is the founder of Cercone Consulting which leverages podcasting for brand-building.
As a podcaster and the content creator himself, Jason offers his insights on the importance of producing quality content for podcast shows and how guest appearances on shows can help increase your popularity. Authenticity is also key in being able to connect to your audience.
With podcasting as an effective tool for sustainable marketing, Jason shares that launching and maintaining a show doesn’t have to be stressful. All you need is commitment. Invest in tools, experiment with your creativity, and empower your team and audience. and find the reason why you want to launch a show in the first place.
Action tips:
To grow your brand, be authentic.
Provide value to your audience.
You need to understand and familiarize how your podcasting platform works. 
Resources
Connect with Jason Cercone: https://www.linkedin.com/in/jasoncercone/
Visit his official website: https://jasoncercone.com/
Access his free strategy guide here: https://jasoncercone.com/freeguide/
Timecodes
0:00 Introduction
2:42 How Jason Cercone started out with podcasting
7:00 What are the pros and cons of launching your own podcast?
13:30 People listen to podcasts for various reasons.
15:44 How to monetize your podcast
20:20 Invest in the tools you need to produce quality content.
25:50 When is the ideal time to launch your podcast?
30:50 Reach out to Jason
35:10 Important message and advice
 
Find out more about Powerful Marketers at www.powerful-marketers.com

Best Marketing in the World Starts With You

The problem that troubles most small business owners and marketers is that they’re really overwhelmed and frustrated about the marketing or the lack of it because it is so easy to lose sight of how all the pieces in marketing fit together. In this quick tips episode, Mari-Liis Vaher walks you through the 5-step process we have created at Powerful Marketers to help you align your strategy with your vision.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis  Find out more: https://powerful-marketers.com/podcast/ 
 

How to Keep Track of Your Competitors?

How often do you keep an eye on what your competitors are doing in their marketing? In today’s quick tips episode, Laura Kukemelk shares 4 main categories that you should regularly track: business results, website, social media, PR & media presence.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk  Find out more: https://powerful-marketers.com/podcast/

7 Tips for Effective Delegation

If you are afraid of going on vacation because you think that your business will collapse, then you probably don’t have proper systems in place that enable you to delegate your tasks. In this quick tips episode, Mari-Liis Vaher shares 7 tips to help you become better at delegating.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis  Find out more: https://powerful-marketers.com/podcast/