Powerful Marketing Tips podcast

How to move the needle and take action? Paul Kirch

Paul Kirch is the founder of Boss Academy, an entrepreneurial accelerator success program designed to give small business leaders and entrepreneurs real business ownership success strategies. He also hosts the Boss Academy Radio podcast and is a contributor to the business learning application called Advisor.
Paul Kirch was a single father with two children and multiple businesses to manage. He recognized that his time was too valuable and not being optimized. After breaking the unproductive patterns he had become used to, he set goals and worked hard to achieve them. 
Paul founded Boss Academy, an entrepreneurial accelerator success program, to help small business leaders and entrepreneurs. Through this amazing community, Paul was able to share resources and opportunities to members, helping them accelerate their business and personal growth. 
Paul encourages setting goals and creating blocks of time throughout the week dedicated to tasks within a business. He also emphasizes the importance of having a strong support system and mentors to help stay accountable and lifts each other up.
Quotes 
“Discipline is hard for a lot of people to master, but if you start to implement the strategies it’s transformative” (6:41)
“There’s a lot of science around creating a habit… at the 21 day mark (repetitive actions) it becomes more habitual” (8:32)
“I don't spend an hour a day planning. because once you set your plan for the week, I review it in the morning and then I'll, at the end of the day, look back at what I got done and look what I have to do tomorrow and when I'll spend maybe 30 minutes total.” (10:19)
“If you're an entrepreneur, a small business owner in some way, depending on your nature, you're trying to serve in some capacity.” (17:28)
“he's handling all the sales. He's still the ceo and he's doing a lot of the creativity. It's a lot to manage, and that's where burnout happens. That's where stress happens. That's the thing we need to avoid as entrepreneurs is getting to that point.” (27:33)
Links:
 
Website: https://bossacademy.com
Personal Website: https://www.paulkirch.com/
LinkedIn: https://www.linkedin.com/in/paulkirch/ 
Instagram: https://www.instagram.com/bossacademyofficial/
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
Instead of to-do lists, schedule time for activities and set goals that are attainable.
Build a network of support around you to remain accountable and overcome obstacles together.
You can't think your way to success, you need to take action.
 
What inspires Paul into action
Fave song: "Comfortably Numb" by Pink Floyd
Fave quote: "It's not show friends, it's show business."
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/

Global overview of marketing channel statistics

Marketing is a science, and turning leads into sales relies on building winning formulas. The best way to plan for the future is to assess the past. How will you know where to take action if you don’t look at the state of marketing and attention.
Laura Kukemelk is a huge fan of numbers and encourages us to make decisions based on facts. Numbers help us to predict where marketing dollars are best spent. There are 8 billion people on earth. If you want to reach the right ones, you need to know where your customers are!
In this episode, Laura breaks down the what digital platforms are most popular and where people are spending the most time. Part of your marketing strategy needs to include where to focus your effort. This data driven approach to running your marketing traffic will help you hit sales goals through 2023.
Links:
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
Marketing has undergone tremendous change over the past few years and decades, and this won't slow down in 2023. 
The concept of Know-Like-Trust (KLT) is becoming more critical than ever.
We have to become more responsible, and we must include sustainability in every aspect of marketing. 
 
Quotes
 
“it is a good idea to do some sort of audit at least once a year.. Use different insights and test.” -1:30
“there has been a great increase in people owning smartwatches, smart home devices and virtual reality devices.” 2:26
“time spent on reading the news increased, and this also includes both physical and digital news, and also time spent on podcasts has gone up.” 3:25
“When we look at the most time spent per visit on YouTube, it is over 34 minutes according to Sam Rush.” 4:38
“Number one, Facebook with 2.9 billion users. Number two, YouTube with 2.5 billion users. Number three, WhatsApp with 2 billion users. Moving on, we have Instagram with 1.3 billion users. Then we have WeChat with 1.3 billion users and number. TikTok with 1 billion users” 6:31
 

How to Use a Podcast to Market Products and Grow a Brand?

Lindsay McMahon is the co-host of the All Ears English podcast, a show with over 200 million downloads. The show focuses on solving a big problem. Understanding and speaking language. Lindsay is an education entrepreneur in the field of ESL (English as a Second Language), and leveraged her experience to provide massive value to listeners. She started the podcast in 2013, just over 9 years ago. She recognized the internet, and podcasting, presented a great way to scale her communication and build know, like, and trust with the audience. Lindsay focuses on building “connection, not perfection.” In fact, this message fits her audience so well, she uses it as a catchphrase for her show. Through her podcast, she provides valuable insights and ideas, and encourages her listeners to take quizzes to generate leads. She talks about how to monetize a podcast by selling courses, products, and transcripts, as well as using ads and donations. Finally, she recommends asking for ratings and reviews in order to indirectly increase downloads and get listeners.
Quotes 
“We have a motto and we call it connection, not perfection. Native speakers of English resonate with that because we all want to connect as human beings. It's very important to understand why you're podcasting and it has to be in your heart.” (03:44)
“Every day I'm thinking how to grow my podcast. How do we break into an audience that doesn't know us yet. Eventually you're going to need to move more into the mainstream market.” (10:59)
“Quizzes really work very well naturally for an English language adult learning community. Even a business podcast could create a quiz. It's basically a lead generator. But it's a real challenge for podcasters to get listeners to a browser.” (14:13)
“One of the biggest challenges is to get people to give you ratings and reviews. Ratings and reviews don't directly factor into your rankings or your downloads. But they do indirectly, though. To get those listeners so they can review you.” (17:35)
“There are almost 8 billion of us in the world, so I think there's plenty of room for everybody. If you know you're making great content, you have a relationship with your audience. Don't worry about them stealing your audience, just make friends.” (31:23)
“Q: Please share five steps on getting your podcast strategy right. A: Number one would be putting together your meaning, the purpose. Be consistent with your content so it's not just dropping the episode on the days you say you will. Make friends in your industry.” (40:50)
Links:
Website: https://www.allearsenglish.comInstagram: https://www.instagram.com/all_ears_english/YouTube: https://www.youtube.com/c/AllEarsEnglishPodcast Twitter: https://twitter.com/allearsenglishFacebook: https://www.facebook.com/allearsenglishLindsay's LinkedIn: https://www.linkedin.com/in/lindsaymcmahon/
Takeaways
1. Turn the purpose of your podcast into a clear phrase that you can trademark.2. To grow your show, treat your podcast as a business and build systems that enable you to be consistent. Make sure you have a team to support you!3. Build relationships within your industry and collaborate with other podcasters.
What inspires ____ into ActionFave song: "Bad Romance" by Lady GaGa (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)Fave quote: "I believe that the very purpose of life is to be happy." - Dalai Lama

How to Build and Maintain Trust in Marketing

The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing.
As a business, you need to capture that recognition through marketing by building “know, like, and trust”.
Today, host Mari-Liis Vaher explains how to audit your client portfolio, open communication and start building lifelong relationships with your current and future customers.
 
Takeaways
Customers are gravitate towards 'familiar' faces and brands as they offer a certain sense of security in today's uncertain world.
"Know-like-trust" concept is all about building and maintaining relationships.
Keep people interested: consistent and valuable communication essential.
 
Connect
Mastermind Call: https://powerful-marketers.com/mastermind/
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Timecodes
:16 know, like, and trust
 :56 2021 Brand Trust Index
1:56 How to update your portfolio
4:40 What questions are consumers asking?
6:05 Build community
 
Quote
 
"The best sales and marketing strategy is being there for them, not for yourself.”

LinkedIn Company Page for Building Community

Summary
 
Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online!
 
Michelle believes that building a successful company page requires setting clear business goals, involving the CEO, having the right resources, setting up the page correctly, and staying consistent over a long period of time. She also encourages business owners to build a community around their company page by inviting suppliers, customers, employees, regulatory bodies, and government bodies to join the page to become an industry leader.
 
Today, Michelle shares her five-step process for building a successful LinkedIn company page.
 
Takeaways:
 
LinkedIn has a lot of new features to help businesses grow their pages faster, such as LinkedIn Newsletter and LinkedIn Live.
Use LinkedIn to position yourself as an industry leader and build a community around that.
3-2-1 strategy for LinkedIn content creation: 3 posts about thought leadership, 2 posts about you, your business or your team, and 1 post about your product or service. 
 
Timecodes:
:00 - Intro
2:08 - Greetings & new LinkedIn features
5:00 - LinkedIn newsletters
8:01 - LinkedIn live 
10:14 - LinkedIn audio rooms
13:04 - Consistency with repurposing content
20:34 - Speaking to the 5% that are ready to buy
23:06 - The 3 2 1 Strategy
30:45 New book LinkedIn branding book
Quote:
 
"The best sales and marketing strategy is being there for them, not for yourself.”
 
Links:
 
Connect with Michelle J Raymond:
 
- Website: https://goodtradingco.com.au/
- LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ 
- Company's LinkedIn: https://www.linkedin.com/company/good-trading-co-training/ 
- YouTube: https://www.youtube.com/c/GoodTradingCo
 
Here are Michelle’s books:
 
- The LinkedIn Branding Book: https://mybook.to/The_LinkedIn_Branding_Book
- “Business Gold: Build Awareness Authority and Advantage with LinkedIn Company Pages”  https://getbook.at/BusinessGold
 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 
 
What inspires Michelle into action:
 
Fave song:  "Wake Me Up" by Avicii (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
Fave quote: "If you hang out with garbage, you'll smell like it." - Michelle's mom

What do you need to start creating podcasts? [Checklist]

Podcasting is a powerful marketing tool. It’s a fantastic way of developing know, like, and trust with your ideal customer / client. Laura Kukemelk is an experienced podcast host, and leverages the show to build strong networking relationships. 
It’s very easy to get lost with all the steps to producing a podcast, but if you can clarify your theme and audience, the show can prove a powerful asset. 
Today,Laura explains the considerations and steps to creating a successful show that serves your needs. This quick overview will give you the framework needed to consider if podcasting is right for you, and how to get started.
Takeaways
Be clear about the focus of your podcast and make sure that your name, artwork, intro-outro and other technical aspects are a reflection of this.
Consistency is key: create a publishing schedule and pre-record at least 5-10 episodes before you go live.
Promote your show consistently, ask for ratings and reviews to get better rankings
Connect
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Timecodes
0:31 - first considerations
0:52 - Choosing your show’s name
1:26 - Create show art and intro/outro
1:58 - set up your equipment
2:20 - recording with Zoom
2:41 - be consistent
3:30 - choose a podcast host
3:53 - in-house or hire help?
4:17 - repurpose thoughtfully
Quote
“You should have an image that stands out in a sea of podcast thumbnails”

Raising your AQ (Awareness Quotient)

Terry Bean is a TedX speaker, and the founder of Trybean, a coaching, consulting, and speaking agency designed to maximize human potential that focuses on maximizing human potential, not just sales.
This episode is about Awareness Quotient (AQ), and how Terry Bean learned about it. Terry emphasizes the importance of being aware of oneself, as well as being aware of what others know about you. He suggests prioritizing tasks and focusing on the five to six most important ones. He also suggests being aware of one's circadian rhythm and energy levels, and suggests activities such as meditation, yoga, and exercise that can help with increasing awareness. Lastly, he suggests being mindful of what and when you eat, as it can have a large impact on your energy levels.
 
Takeaways
 
AQ (Awareness Quotient) helps us get a much better feel of who we are (internal awareness) while making sure others know what a good opportunity is for us (external awareness).
Take care of the 5 pillars of your health: spiritual, mental, physical, relationship, and financial health.
More important than what you know and who you know is how you are known. Establish reputation and remain consistent with your message.
 
Connect
 
Website: https://trybean.com
Terry on FB: https://facebook.com/trybean
Terry on LI: https://linkedin.com/in/terrybean
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
 
Quote
 
"I laugh at the idea of time management, because you have 24 hours in your day wherever you are.”
 
Timecodes
:42 - Intro
2:58 - networking with Frank Agan
4:37 - The difference between AQ and IQ
7:57 - Time management
12:53 - Task management
14:14 - The importance of diet
23:56 - External awareness is how you are perceived
28:50 - Everyone is an influencer
33:18 - Connect with Terry
35:41 - Terry’s inspiration

What is the best sales strategy?

Your sales and marketing strategy should be getting you more clients. In this episode, Mari-Liis covers how to align marketing and sales for conversion. We know that marketing is about getting people to know, like and trust your brand. Sales happen when these 3 boxes are checked. 
 
There are many places to allocate your marketing budget to gain "know, like, and trust". There are digital or offline marketing, point of sale activities, code calling, of course, networking, social media, word of mouth, etc. There are so many options!  But here's the thing, none of these work alone. You need to have a multi-platform strategy. Let's talk about it!
 
Action Tips
 
Ultimately, you have two options: either push sales short-term or focus on the value to be delivered long-term.
To build trust and establish your authority as an expert, you need to give value to your audience without expecting anything in return.
Your role is to serve and guide your audience to make the best decision for them, and sometimes this may not be you. 
 
Connect
 
Build your marketing plan: www.powerful-marketers.com
Connect with Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
 
Timecodes
3:03 - Build trust and establish your authority as an expert
4:02 - Your role is to serve and help your customers
5:18 - Put yourself out there and give value without expecting anything in return
6:52 - Be there for your audience
 
"The best sales and marketing strategy is being there for them, not for yourself.”

How to start building an international brand?

Kathryn Read is an international sales and marketing consultant with over 25 years experience developing niche products in emerging markets. She helps companies breakthrough international barriers in Europe and Asia, creating successful entrepreneurs and a thriving global marketplace. With her consulting and mentoring, Kathryn firmly believes that business is done between people and therefore places her focus on building strong relationships that form a solid foundation.
 
When you look at your foreign markets as an entrepreneur, you need to ask yourself, are these the same consumers that I would have at home? Do they value the same things as my existing consumer base? How do I need to communicate the right message? 
 
It’s really important not to assume that things in your home market would work abroad. You need to do your market research.
 
Action Tips
 
Don't assume that the things that work in your home market are going to work in the market that you are looking to go into abroad.
Do plenty of research, prepare a strategy and be very clear about your USP - what makes your brand special?
Localize your content (not just translate!), so that it comes off genuinely to the local audience.
 
Connect with Kathryn Read
-Website: https://kathrynread.com
- LinkedIn: https://www.linkedin.com/in/kathrynread/  
- Youtube: https://www.youtube.com/channel/UCq9mPtlxp-P301Ef-5ZHWaQ  
- Instagram: https://www.instagram.com/international_expansion_kr/
- Pinterest: https://www.pinterest.com/InternationalExpansion/
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
 
Find out more about Powerful Marketers: https://powerful-marketers.com/ 
What inspires Kathryn:
Fave song:  "Flying Home" by Benny Goodman
Fave quote: "When we're trying to solve difficult issues it's sometimes necessary to talk to adversaries as well as friends. Historians have a word for this: diplomacy." — Madeleine Albright
 
Timecodes
0:00 Introduction
2:26 Introducing Kathryn Read
3:04 Kathryn’s first experience living abroad
5:53 Kathryn’s first experience selling to international markets
8:17 Working in different countries
13:47 Tips for small companies
16:34 The culture is important
18:08 Content factor
31:07 How to sell services to other countries
32:29 The importance of connections
35:53 Building meaningful relationships
38:33 Connect with Kathryn Read
40:32 Do your research
43:56 What inspires Kathryn
Quotes
“Mistakes are the best way to learn.” - [09:55]
 
“For a small company, you need to start out with having the commitment of the management board or the owners to really go into export because exporting can be a really good way for small companies to grow their business and their profitability.” - [13:47]
 
“Look at the culture of the country that you are looking to expand into because it's not just what are their preferences for the kinds of products and services.” - [16:34]
 
“It’s very important for you to build the relationships, because if you're selling services, somehow the relationship stands even more in the foreground of any kind of contract than it does if you're selling a product.” - [33:22]
 
“I think every business owner should be comfortable with being uncomfortable.” - [41:41]

How to repurpose content?

Social media content is an effective tool to grow your business online. Your social media presence helps you stay top-of-mind and should bring in leads. 
Constantly producing content can be draining, but this issue can easily be resolved. 
Give your customers a backstage pass! Showcase things that happened in your business. You can also repurpose old content to make it fresh and newly relevant. One example is to turn long-form content into shorter content such as carousels, quotes with graphics, memes, and video clips. Creating content doesn’t have to stress you out. You just need a little organization.
 
Action Tips
Build your social media content around one focus topic of the month.
Showcase things that have happened in your business, e.g. events, presentations, webinars.
Turn long-form content into different types of short-term content (videos, visuals, carousels, quotes etc.)
 
Timecodes
0:00 - Introduction
3:10 - Build your social media content around one focus topic
3:38 - Showcase things that have happened in your business
4:10 - Reshare posts
4:29 - Share the same content in different channels
4:51 - Reshare user-generated content
5:03 - Update your old content
5:18 - Turn presentations into carousels or slide decks
5:39 - Take pieces from your newsletter and turn them into social media posts
Quotes
“We know that marketing involves so much more than social media. In fact, it is just a tiny part of it, yet it is often one of the most visible parts, and there's a lot of pressure to be constantly seen and constantly heard.” [00:24 - 00:54]
“Be consistent but not crazy with social media. You don't have to post every single day. It's better to put out good quality content that gets high engagement.” [01:43 - 02:09]
“You shouldn't get paralyzed by trying to achieve perfection.” [02:09 - 02:24]
“Content creation does not have to be time-consuming or difficult. It just needs to be well planned and organized.” [06:41 - 06:54]
Find out more about Powerful Marketers: www.powerful-marketers.com
Connect with Laura Kukemelk on LinkedIn: https://linkedin.com/in/laura-kukemelk