Powerful Marketing Tips podcast

EP100: Do You Have a Work Addiction?

Do you worry that everything will collapse when you take time off? It might be a sign of work addiction. In this episode, Mari-Liis and Laura from Powerful Marketers explore the increasing problem of work addiction in society and how technology has allowed us to be connected 24/7, essentially leading to feelings of disconnection. They provide insight on how to identify work addiction and how to help yourself if you are struggling with it.
Quotes:
"Are you constantly checking for work updates even during the weekend or on your evenings or on your time off?" - 00:00:13
“You feel guilty even for not working, being at home, so you have this constant need to control." - 00:02:07
"Rest regularly, work regularly, don't go crazy, don't work yourself to almost dying as a result because then it can lead to you burning out and you will never want to go back to work again." - 00:03:41
"The 8-8-8 rule means that 8 hours of your day should be spent sleeping. 8 hours of your day should be spent with your loved ones, you know just relaxing or with your hobbies, and the last 8 hours should be spent on working, no more." - 00:04:19
"We want you to encourage you to take some time off regularly to break this cycle of work addiction and to enjoy life because time goes by so quickly and if you don't do things that fill your soul with happiness and with joy then sooner or later you will break down and we don't want that for you." - 00:05:02
Timestamps:
[00:01:03] Work addiction. 
[00:03:45] The importance of taking time off.
[00:04:14] The 8-8-8 rule for work-life balance.
[00:05:02] Enjoy life.
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/

EP99: 3 Most Common Marketing Mistakes and How to Solve Them

Many people see marketing as a cost, not an investment. And it is true, marketing can become expensive, especially when you try to be everywhere and target everyone.
In this episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers discuss common marketing mistakes that businesses tend to make. They highlight the importance of the "know-like trust" concept and how it is essential to gain recurring clients. They advise against offering a "one size fits all" solution and suggest personalized approaches to marketing. If you're looking to enhance your marketing strategies, listen to this podcast to avoid common marketing mistakes and learn practical approaches to improve results.
Quotes:
"No one will buy from you unless they know you, like you and trust you." - 00:01:40
"It's not about you. It's always about them and how you help them really solve the problems they have." - 00:02:53
"If you are trying to talk to everybody then you will end up talking to nobody because it doesn't resonate with them." - 00:03:18
"The biggest mistake is about focusing on too many things and that is why marketing is overwhelming." - 00:03:45
"You don't need to be everywhere as you get clear with focus." - 00:03:59
"Focus on one thing at a time, so you won’t overwhelm yourself and you won’t overwhelm your audience." - 00:04:51
Timestamps:
[00:01:40] Know-like trust concept
[00:03:10] Lack of clarity and focus in marketing
[00:03:48] Being overwhelmed with doing too much in marketing
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/

EP98: The 3 Marketing Fundamentals You Must Have To Drive Consistent, Repeatable Results with Tim Fitzpatrick

“Focus on the fundamentals” is a phrase that is often heard in many different contexts, but is especially relevant when it comes to marketing. In today's world, there is an overwhelming amount of information and marketing channels available to business owners, making it easy to get distracted and focus on the wrong things. However, the key to successful marketing is to identify the basics and remain committed to performing them.
This is something that Tim Fitzpatrick, the guest of this Powerful Marketing Tips podcast episode, understands well. Tim has more than 20 years of entrepreneurial experience with a passion for developing and growing businesses. With his company Rialto Marketing, he has been helping B2B professional service firms accelerate their revenue growth and attract more ideal clients since 2013. He believes that marketing shouldn't be difficult, but you have to remove revenue roadblocks if you want to grow consistently and predictably.
Quotes:
“If we don't have a clear understanding of the market we're serving and our ideal clients, the people that we really want to work with within that market, everything else that we do down the line is going to suffer as a result.” (6:32)
“We really need to hone in on who those ideal clients are. And I like to start by asking, I call them the three power questions. So, for a business that has been in business for a while, you have some past clients that you can go back to. Start with the three power questions: 1) Who do we love working with? 2) Who are your most profitable clients? 3) Who do we get great results for?” (7:42)
“What I think is more important than the demographics are the psychographics of these people. What are they thinking as it relates to what you do? What are the common problems that they have that you can help them solve? What results, outcomes, benefits are they looking for? What roadblocks do they have? Those are all examples of psychographics. The psychographics really help you start to get in their head and enter the conversation that they're having in their head as it relates to what you do.” (10:06)
“The second fundamental is your marketing message, how you communicate your value and what you do. You can only create a clear, engaging message to attract your ideal clients. Once you understand who those people are, right. It seems simple, but so many of us just skip it. And your message is critically important.” (13:55)
“The second big mistake people make is they talk too much about themselves. Our clients don't care about us. That's the reality. What they care about is how we can help them solve the problem that they have and get the result they want, right? Get from where they are to where they want to be. That's what they care about.” (14:58)
"I think having a plan is critical. Otherwise, it's very easy to get distracted, to be like a squirrel chasing a nut and you're just very haphazard.” (19:27)
“If we don't outline what metrics we're going to track, we have no idea what's working and what's not. And we can't make strong decisions about what course corrections or changes we need to make.” (25:37)
“Marketing is not a sprint. It's a marathon. It's something that we just do consistently over and over and over again. It's like an investment, right? You just keep investing over and over and over again, and it starts to build upon itself. You can't turn marketing on and off. And inevitably, when we think short term about our business, whether it's marketing or just our business as a whole, I will guarantee you that most of the short term decisions you're making are detrimental to the long term benefit and health of your company.” (33:32)
Timestamps:
[00:04:55] The importance of marketing fundamentals.
[00:08:26] Ideal clients.
[00:13:54] Building a marketing message.
[00:15:59] Interviewing ideal clients.
[00:20:23] 90-day marketing plan.
[00:33:28] Thinking long-term in marketing.
 
Links:
Connect with Tim Fitzpatrick:
Website: https://www.rialtomarketing.com/
The Revenue Roadblock Scorecard: http://revenueroadblockscorecard.com/
The 90 Day Plan: http://growthmarketingplan.com/ - LinkedIn profile: https://www.linkedin.com/in/timpfitzpatrick 
Twitter: http://www.twitter.com/rialtomarketing
Facebook: https://www.facebook.com/rialtomarketing/
Pinterest: https://www.pinterest.com/rialtomarketing/
LinkedIn Page: https://www.linkedin.com/company/rialto-marketing
YouTube: https://www.youtube.com/@RialtoMarketing
Join the Powerful Marketers Community: https://community.powerful-marketers.com/ 

EP97: Why don’t they fire people who are giving lousy service?

Collaborating with people who share your values is essential for any successful relationship, both personal and professional. However, as a client you may occasionally come across such poor customer service that you ask yourself ‘How come they don’t fire these people?’ This is precisely what Mari-Liis Vaher and Laura Kukemelk discuss on this episode of the Powerful Marketing Tips podcast, and they also share three lessons that every business owner can take from this.
 
Quotes:
"Have a regular feedback system in place." (1:37)
"Numbers can tell you a lot especially if you take the time to understand and analyze what is behind those numbers.” (02:11)
"People work with people not with companies and sharing values is essential in any collaboration in your personal life and also in your professional life.” (3:00)
"The third reason they don't fire these people and this is lack of leadership and that can be very tricky because this is where people who should really see the importance of great collaboration or undervaluing it and this is a real problem…" (3:22)
“Anything is possible if you are surrounded with the right people and the right mindset.” (5:07)
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Find out more on Powerful Marketers: https://powerful-marketers.com/ 

What does it take to be a successful business owner? - Frederick Cary

When it comes to running a successful business, the key is to put your audience first. This is something that Frederick Cary, a powerhouse entrepreneur who has founded more than 10 companies and amassed billions in value, knows all too well. As he explains in the Powerful Marketing Tips podcast, the leading cause of failure for new businesses is that they have created something that there is no demand for, that nobody wants.
 
To avoid this, business owners must focus on understanding what their customers want and need and try to pivot their business accordingly. He believes that if you focus on what your customers want and need and keep an eye on your cash flow, you can be successful.
 
The key to success is to never give up. It takes hard work and dedication to achieve success, but it is possible. By focusing on the choices for success and staying motivated, you can ensure that you are successful in the long run. So, no matter what the economic conditions are, never give up and keep pushing forward.
Quotes:
“So whatever you're selling as a business owner, focus on the things that people really need, regardless of the outward economic conditions.” (11:02)
“If you're talking about a long game, be prepared to have that extra cash available for you when you're having slow months in your business.”
“The difference between successful people and non-successful people is you embrace that failure because that failure becomes a learning opportunity and you can learn how to do things better in a different way.” (19:36)
“Culture happens because it starts at the top, but also it starts in the opposite fashion from the bottom. And when we try to build our culture and our own organization, we don't not only talk about what we stand for, but we go to the rank and file employees and ask them what they want to do in their lives, what they want to be. We know a lot of people like that are working at the lower levels of an organization probably don't want to be there forever.” (28:56)
"So assume that your employees have lives that they want to have. And if you can empower those lives, then you can build that corporate culture that you need.” (30:31)
“We all want extraordinary results, but we don't want to do the extraordinary things that we need to do to get those results. So if you can wake up in the morning and figure out how am I going to be legendary today, what one extraordinary thing am I going to do today, then you can be on that path to have that extraordinary life you want to have.” (35:54)
Timestamps:
[00:03:38] Knowledge for Successful Business Ownership.
[00:04:18] Cash flow over profits.
[00:09:17] Starting a business in bad economy
[00:11:53] Opportunities in crisis.
[00:16:46] Striving for daily improvement.
[00:20:37] Branding, Positioning, Naming.
[00:24:15] Start with why.
[00:27:53] Aligning marketing with business goals.
[00:34:29] Inspiration from "Here Comes the Sun" by the Beatles.
[00:35:49] Being legendary.
[00:39:49] Personal development routine.
Links:
Connect with Frederick Cary:
Website: http://ideapros.com/
Facebook: https://www.facebook.com/IdeaPros
Instagram: https://www.instagram.com/officialfredcary/
TikTok: https://www.tiktok.com/@mentorandmuse
Join the Powerful Marketers Community: https://community.powerful-marketers.com/ 

How to choose the right website developer?

In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Kukemelk, creators of Powerful Marketers, discuss important considerations when choosing a website developer. They address common issues in working with developers, including unexpected expenses and poor communication, and offer advice on selecting the right partner for a successful collaboration. 
 
They emphasize the importance of finding a developer who is transparent, responsive, and experienced, and stress the need for clear communication and thorough clarification of expectations before beginning any work. The episode is inspired by the struggles of a client who experienced significant setbacks and losses while working with a website developer, and offers practical steps to avoid similar pitfalls.
 
Quotes:
"The first and probably the most important thing is to hurry slowly and really do your homework." (02:16)
"Make sure to ask about their [developers] recent projects and connect with these clients to ask about their collaboration experience. Take time to talk to about two to three people at least. You will quickly see the pros and cons of working with these providers, and trust me people are happy to share their experiences." (3:05)
"You have to give them [developers] proper input, proper data, ideas, insights and so on because they cannot read your mind." (04:30)
"Talk about the communication process before signing any contract." (5:20)
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Find out more on Powerful Marketers: https://powerful-marketers.com/

How to level up with email marketing - Troy Ericson

Email marketing is an important part of any business. Troy Ericson is the owner of Email Paramedic, a top Email List Management company that helps to increase your open rates & sales of your emails. His company has helped clients generate over $50,000,000 since 2019. He was recognized as the #20 Copywriter globally by Peter Tzemis from Traffic & Funnels. Troy understands social media, direct response marketing, salesmanship, and copywriting, which in the world of business and driving revenue is the holy grail.
In this episode Troy shares the importance of a good email marketing strategy and his insights on best practices for email marketing, including making sure to have an offer, sharing valuable content, having a good subject line and copywriting, staying in communication with people, and starting immediately rather than trying to make everything perfect. 
By taking action and following the five steps mentioned by Troy in the episode, you will be able to create a successful email marketing campaign that will help to increase sales and create a strong connection with your customers. So take action and start creating successful email marketing campaigns today.
Quotes: 
“Ultimately you just have to view email as another platform, where people are going to hear from you and where you're gonna build that Know-Like-Trust relationship with them.” (10:11)
“If you're putting out valuable content to people, they're not going to leave. They're not going to get annoyed.” (10:55)
“Email is just a very special place where it's almost like you're reading a digital book each day.” (19:13)
“Create something that's more expensive and gives people a good amount of value and I can make way more money, literally just by creating that offer, having a higher ticket price.” (22:00)
 
Links:
Website: https://www.troyericson.com/
Troy's email list: https://faqemail.com/
Facebook: https://www.facebook.com/troyallenericson 
Instagram: https://www.instagram.com/yosoytroy/ 
LinkedIn: https://www.linkedin.com/in/troyericson/
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
 
Takeaways
Use compelling stories in your emails and connect them with your offers.
A great email should be centered around the following: curiosity, benefits, relatability, credibility, time frame for action, and testimonials.
The more simple the email design, the better it performs.
 
What inspires Troy Ericson into Action
My favorite song: is "The Unforgiven" by Metallica
Favorite quote: "Advantages are taken, not handed out."

5 principles to remember when building a marketing strategy

Building a marketing strategy is often quite overwhelming for a lot of small business owners. Laura Kukemelk is the cofounder of Powerful Marketers, and throughout her career, she’s seen several marketing strategies both succeed and fail. In this episode, she lays down the 5 principles to remember when building a marketing strategy.
Consistency and clarity are critical to building long-term results. Consistency is key in branding, communication, and messaging, and companies need to be consistent across all points of contact with their customers. 
It is important to see the world through the eyes of your customers and focus on their needs. Customer feedback is important, and companies should ask for feedback and use their CRM system to gain insights into customer behavior. Involving employees in marketing can help to build a more human connection with customers and provide valuable insights into their behavior.
Companies need to focus on the big picture and plan for the long term, investing in marketing, sales, and customer service. They should avoid overcomplicating things and be realistic about their goals, giving marketing time to snowball and build momentum.
Quotes 
“If you are not consistent with your message, then you will not gain any long term results.” (1:09)
“Instead of focusing on what you want to sell, think about what the customer needs.” (1:51)
“People don’t work with companies, they work with other people.” (2:31)
“In the short term many can succeed by injecting a lot of money into the business, but only few succeed in the long run.” (3:10)
“Sometimes it is better to try and fail and admit that something wasn't the right choice for you, rather than endlessly planning and never really getting into action.” (3:55)
Links:
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
If you are not consistent with your message, your branding, and your communication, then you will not gain any long-term results.
Instead of focusing on what YOU want to sell, think about what the customer NEEDS. Ask for customer feedback and experience. 
Involve your employees: people don't work with companies, they work with other people.

How you are wasting your time with SEO, and what to do instead?

Gert Mellak is an SEO expert and the founder of SEOLeverage.com, an international agency with over 20 years of SEO experience. They help companies from all over the world to have more leads and sales with their SEO Services. He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment.
He discusses the importance of search engine optimization (SEO) for businesses and how it can help their online visibility. It highlights Google as a trusted source of information, and how it provides assistance in optimizing websites for SEO. 
Gert also emphasizes the importance of user experience when optimizing a website for SEO, including creating relevant content, ensuring consumer privacy, and providing a great user experience. Solving the queries  that people are asking is also identified as an effective way to create relevant content, establish credibility, and build trust with customers. 
In the episode Gert Mellak recommends leveraging the experience of clients, using tools to identify relevant keywords, and focusing on content, plus links to optimize a website for SEO. Finally, he emphasizes on the importance of optimizing websites for mobile users to provide a good user experience and improve online visibility.
Quotes: 
“In marketing, we want to catch people's attention in the right moment, in the right way” (3:35)
“Whenever we pull out something that we expect Google to rank, we need to make sure that we are answering something people are looking to solve or to get answered.” (12:47)
“If you can't create one or two articles because you don't have enough time, it's very limited what you can do with seo” (31:47)
“Everybody's personal responsibility to make the best life you can imagine out of it.” (34:50)
“Every day in every way I'm getting better and better” (35:46)
Links:
Gert would be happy to give away 10 quick audits (valued at 100 USD, https://seoleverage.com/quick-audit/) to the first 10 listeners that reach out by e-mail mentioning Powerful Marketing Tips podcast.
Email Gert for your free SEO Audit https://seoleverage.com/contact/
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
To be ranked higher in search results, ultimately you need to provide a good user experience for a Google search user.
Every question that people are constantly asking you is a great topic for a blog post.
The more you have websites that are relevant in your industry and are referring to your website, the higher you are going to rank.
What inspires Gret into Action
Fave song: "It's My Life" by Bon Jovi”
Fave quote: “Every day in every way I'm getting better and better”
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/

4 Things That Marketers Tend To Forget In Content Creation

One of the aspects that tends to be overlooked when it comes to marketing is content creation. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen various forms of marketing, however, content marketing amounts to one of the highest in terms of percentage, standing at a staggering 82%.
 
There tons of tiny little nuances that play an important role when it comes to the success of content marketing today, however Laura explains 4 of the most important  yet overlooked aspects of content marketing
 
When planning content, it is important to think of the visual language and the meaning of color. Also use powerful words to enhance the message and always see the world through the eyes of the customer, always focus on the benefits that the person will get from a product or service because they really do not want to consume or buy the thing that you're selling, but rather the feeling it'll create in them or the solution it provides.
Quotes 5 quotes with time stamps: 
 
“According to HubSpot, 82% of marketers are actively investing in content marketing.” (:24)
“Visual language can be more compelling than the written word, especially in today's information overload.” (1:13)
“Certain words subconsciously affect people more than others, such as a person's name, but also words such as you, free. Instantly now and many more, use these words wisely in your copy.” (3:01)
“Always remember to focus on the benefits that the person will get from a product or service because they really do not want to consume or buy the thing that you're selling, but rather the feeling it'll create in them or the solution it provides.” (3:27)
“Remember people buy with emotions but justify their purchase decision with facts” (4:11)
Links:
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
Visuals can either strengthen or mislead your communication.
Be aware of the meaning of colors and the psychology behind them.
Use powerful words to enhance the message and always see the world through the eyes of your customer.