Powerful Marketing Tips podcast

How to level up with email marketing - Troy Ericson

Email marketing is an important part of any business. Troy Ericson is the owner of Email Paramedic, a top Email List Management company that helps to increase your open rates & sales of your emails. His company has helped clients generate over $50,000,000 since 2019. He was recognized as the #20 Copywriter globally by Peter Tzemis from Traffic & Funnels. Troy understands social media, direct response marketing, salesmanship, and copywriting, which in the world of business and driving revenue is the holy grail.
In this episode Troy shares the importance of a good email marketing strategy and his insights on best practices for email marketing, including making sure to have an offer, sharing valuable content, having a good subject line and copywriting, staying in communication with people, and starting immediately rather than trying to make everything perfect. 
By taking action and following the five steps mentioned by Troy in the episode, you will be able to create a successful email marketing campaign that will help to increase sales and create a strong connection with your customers. So take action and start creating successful email marketing campaigns today.
Quotes: 
“Ultimately you just have to view email as another platform, where people are going to hear from you and where you're gonna build that Know-Like-Trust relationship with them.” (10:11)
“If you're putting out valuable content to people, they're not going to leave. They're not going to get annoyed.” (10:55)
“Email is just a very special place where it's almost like you're reading a digital book each day.” (19:13)
“Create something that's more expensive and gives people a good amount of value and I can make way more money, literally just by creating that offer, having a higher ticket price.” (22:00)
 
Links:
Website: https://www.troyericson.com/
Troy's email list: https://faqemail.com/
Facebook: https://www.facebook.com/troyallenericson 
Instagram: https://www.instagram.com/yosoytroy/ 
LinkedIn: https://www.linkedin.com/in/troyericson/
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
 
Takeaways
Use compelling stories in your emails and connect them with your offers.
A great email should be centered around the following: curiosity, benefits, relatability, credibility, time frame for action, and testimonials.
The more simple the email design, the better it performs.
 
What inspires Troy Ericson into Action
My favorite song: is "The Unforgiven" by Metallica
Favorite quote: "Advantages are taken, not handed out."

5 principles to remember when building a marketing strategy

Building a marketing strategy is often quite overwhelming for a lot of small business owners. Laura Kukemelk is the cofounder of Powerful Marketers, and throughout her career, she’s seen several marketing strategies both succeed and fail. In this episode, she lays down the 5 principles to remember when building a marketing strategy.
Consistency and clarity are critical to building long-term results. Consistency is key in branding, communication, and messaging, and companies need to be consistent across all points of contact with their customers. 
It is important to see the world through the eyes of your customers and focus on their needs. Customer feedback is important, and companies should ask for feedback and use their CRM system to gain insights into customer behavior. Involving employees in marketing can help to build a more human connection with customers and provide valuable insights into their behavior.
Companies need to focus on the big picture and plan for the long term, investing in marketing, sales, and customer service. They should avoid overcomplicating things and be realistic about their goals, giving marketing time to snowball and build momentum.
Quotes 
“If you are not consistent with your message, then you will not gain any long term results.” (1:09)
“Instead of focusing on what you want to sell, think about what the customer needs.” (1:51)
“People don’t work with companies, they work with other people.” (2:31)
“In the short term many can succeed by injecting a lot of money into the business, but only few succeed in the long run.” (3:10)
“Sometimes it is better to try and fail and admit that something wasn't the right choice for you, rather than endlessly planning and never really getting into action.” (3:55)
Links:
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
If you are not consistent with your message, your branding, and your communication, then you will not gain any long-term results.
Instead of focusing on what YOU want to sell, think about what the customer NEEDS. Ask for customer feedback and experience. 
Involve your employees: people don't work with companies, they work with other people.

How you are wasting your time with SEO, and what to do instead?

Gert Mellak is an SEO expert and the founder of SEOLeverage.com, an international agency with over 20 years of SEO experience. They help companies from all over the world to have more leads and sales with their SEO Services. He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment.
He discusses the importance of search engine optimization (SEO) for businesses and how it can help their online visibility. It highlights Google as a trusted source of information, and how it provides assistance in optimizing websites for SEO. 
Gert also emphasizes the importance of user experience when optimizing a website for SEO, including creating relevant content, ensuring consumer privacy, and providing a great user experience. Solving the queries  that people are asking is also identified as an effective way to create relevant content, establish credibility, and build trust with customers. 
In the episode Gert Mellak recommends leveraging the experience of clients, using tools to identify relevant keywords, and focusing on content, plus links to optimize a website for SEO. Finally, he emphasizes on the importance of optimizing websites for mobile users to provide a good user experience and improve online visibility.
Quotes: 
“In marketing, we want to catch people's attention in the right moment, in the right way” (3:35)
“Whenever we pull out something that we expect Google to rank, we need to make sure that we are answering something people are looking to solve or to get answered.” (12:47)
“If you can't create one or two articles because you don't have enough time, it's very limited what you can do with seo” (31:47)
“Everybody's personal responsibility to make the best life you can imagine out of it.” (34:50)
“Every day in every way I'm getting better and better” (35:46)
Links:
Gert would be happy to give away 10 quick audits (valued at 100 USD, https://seoleverage.com/quick-audit/) to the first 10 listeners that reach out by e-mail mentioning Powerful Marketing Tips podcast.
Email Gert for your free SEO Audit https://seoleverage.com/contact/
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
To be ranked higher in search results, ultimately you need to provide a good user experience for a Google search user.
Every question that people are constantly asking you is a great topic for a blog post.
The more you have websites that are relevant in your industry and are referring to your website, the higher you are going to rank.
What inspires Gret into Action
Fave song: "It's My Life" by Bon Jovi”
Fave quote: “Every day in every way I'm getting better and better”
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/

4 Things That Marketers Tend To Forget In Content Creation

One of the aspects that tends to be overlooked when it comes to marketing is content creation. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen various forms of marketing, however, content marketing amounts to one of the highest in terms of percentage, standing at a staggering 82%.
 
There tons of tiny little nuances that play an important role when it comes to the success of content marketing today, however Laura explains 4 of the most important  yet overlooked aspects of content marketing
 
When planning content, it is important to think of the visual language and the meaning of color. Also use powerful words to enhance the message and always see the world through the eyes of the customer, always focus on the benefits that the person will get from a product or service because they really do not want to consume or buy the thing that you're selling, but rather the feeling it'll create in them or the solution it provides.
Quotes 5 quotes with time stamps: 
 
“According to HubSpot, 82% of marketers are actively investing in content marketing.” (:24)
“Visual language can be more compelling than the written word, especially in today's information overload.” (1:13)
“Certain words subconsciously affect people more than others, such as a person's name, but also words such as you, free. Instantly now and many more, use these words wisely in your copy.” (3:01)
“Always remember to focus on the benefits that the person will get from a product or service because they really do not want to consume or buy the thing that you're selling, but rather the feeling it'll create in them or the solution it provides.” (3:27)
“Remember people buy with emotions but justify their purchase decision with facts” (4:11)
Links:
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
Visuals can either strengthen or mislead your communication.
Be aware of the meaning of colors and the psychology behind them.
Use powerful words to enhance the message and always see the world through the eyes of your customer.

How To Build Know-Like-Trust With LinkedIn?

Michelle Griffin is an internationally certified brand strategist. She’s an author, speaker, and host of the Personal Brand Impact podcast. She also co-hos
Quotes 5 quotes with time stamps: 
"The best sales and marketing strategy is being there for them, not for yourself.”
“The only person that's worried about how you sound is you. Nobody's going to really judge you.” (10:01-10:20)
Links:
- Website: https://michellebgriffin.com/ 
- MichelleSquared Website: https://michellesquared.com/
- The LinkedIn Branding Book: https://mybook.to/The_LinkedIn_Branding_Book
- Michelle's LinkedIn personal branding community: https://michellebgriffin.com/the365creators/
- LinkedIn: https://www.linkedin.com/in/michellebgriffin/
- Instagram: https://www.instagram.com/Michelle.B.Griffin
- Twitter: https://twitter.com/IamMBGriffin
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
Mindset: You have everything you need inside of you, don't let fear stop you, and just start showing up.
Build your foundation: get clear on your goals and then create your strategy and action plan around that.
Fusion: Have your LinkedIn personal profile and company page aligned to double your impact.
What inspires Michelle to Action
My fave song: is "I'm Coming Out" by Diana Ross
Fave quote: "Put yourself out there to make your unique mark on the world. We all have a vision, value, and voice that needs to be out there. Someone is out there listening and waiting for you."
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/

Why Should You Use Email Marketing?

Email stands the test of time, and continues to be one of the most powerful forms of communication between you and your customer. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen trends come and go. Email however, has not faltered.
Most business owners focus on social media marketing, however Laura explains there is a major problem with this marketing strategy. You don’t own the digital real estate. The social media company can change the algorithm at any time. This crushes your ability to communicate with your customers.
The data is clear, people still use and read emails at a high rate. Now there are privacy regulations in place, so it’s important that you work with an expert to grow a valid, compliant list. Let’s face it, no one likes to get emails from a stranger, when they never signed up for the emails.
Quotes
 
 “It doesn't matter if you have 20,000 followers, they will not all see your posts. In fact, you are lucky if 10% of your followers see your updates.” (:52)
“If you have collected these emails, honestly, and in accordance with all the privacy regulations and G D P R and so on, then you are the owner of these contacts.” (1:40)
“We have seen from our clients is that on average, the open rate can be up to 25 or even 45%, which is still a lot, lot higher than let's say, five to 10% of reach that you may or may even not get on.” (2:23)
According to Hubspot “ there are 4 billion email users around the world. 99% of email users check their inbox every single day with some checking 20 times a day.” (3)
“58% of consumers check their email first thing in the morning. 81% of B2B marketers say their most used form of content marketing is email newsletters. In 2C markets, it is said that 50% of people buy from marketing emails at least once per month. Their most effective strategies for email marketing campaigns are subscriber segmentation, message personalization, and email automation campaign.” (3:22)
Links:
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
If you build your following on social media, you have to accept the possibility that someone else controls when and who can see your content. With email, you have the control.
99% of email users check their inbox every day, with some checking 20 times a day. 
Social media and email marketing should work together to cover different phases in the customer journey.

Why Is Guest Agreement For Entrepreneurs And Creators Necessary?

Selene Snippe is an international contract lawyer based in Amsterdam, Netherlands. She helps entrepreneurs, brands, creators, and podcasters be legally compliant, protected, and paid with contracts. Her years of legal experience and intimate knowledge of online business are the foundation of her services. 
Anytime there is an exchange of value and money contracts should be a consideration. Typically, custom contracts are very expensive, complicated, and cumbersome. Thankfully, many businesses require very similar contracts. Selene recognized this problem for business owners.
Selene’s developed a library of the most important contracts every online business should have. Let’s face it, we don’t want legal problems. Contracts protect us!
In this episode, Selene shares some important questions podcasts hosts and guests should ask; Should you have a guest agreement? What’s copyrighted? What deliverables should be listed?
We hope you enjoy this episode! We wish you no legal problems in the future!
Quotes
 
“A guest agreement is an agreement that people use when they are a guest on someone else's platform. You really need the explicit consent of that person.” (5:09)
“Yes, emails are also legitimate in court for sure. But there are a lot of things that might not be covered by an email or in the recording. You want to make sure that you have full consent and you completely understand what you are agreeing to.” (8:50)
“If you license your copyrights, then you can agree on the places where the recording can be used. You probably want them to use it for either the publication of the recording or for promotional purposes. You could agree in the contract in which cases they can use it, but also when you can ask that person to take it down.” (13:03)
“In the contract you always want to have a provision that releases the host from any damages and liability for using their name or likeness or image in the recording. Even if you don't get paid, definitely make sure to have that specified in the contract.” (22:49)
“Contracts should be done less awkward way. Another way to do that is by creating terms. So you turn that contract into terms and conditions that they can agree to.” (27:39)
Links:
Website: https://selenethelawyer.com/
Selene The Lawyer's contract shop: https://selenethelawyer.com/contract-shop 
LinkedIn: https://www.linkedin.com/in/selene-snippe-773a3b128/
TikTok: https://www.tiktok.com/@selenethelawyer
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
1.A guest agreement is necessary if you are a guest on someone else's platform (e.g. podcast, mastermind, YouTube video, recorded meeting etc.)
You can either license (give permission for the use of content for specific purposes) or assign your copyrights (give away the full rights) as a guest.
The guest agreement should include the purposes and the logistics of the content (e.g. format, length etc.), as well as information on obligations, promotions, payments and release of liability.
What inspires Selene into Action
Fave song: "My Way" by Frank Sinatra
Fave quote: "If you take care of the work, the work will take care of you" by Ryan Serhant
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
 

Mari-Liis - 5 Biggest challenges marketers face in 2023

Mari-Liis Vaher is a marketing professional and the host of the Powerful Marketing Tips Podcast. She specializes in helping businesses overcome marketing challenges and achieve success.
Today, Mari-Liis is explaining the 5 challenges marketers face in 2023. Understanding the market and overcoming objections early in the sales process is important. 
International cultures are shifting regularly. Mari-Liis explains the importance of sustainability and vision to build powerful brand stories.
Technology is making huge advances! Artificial intelligence, digital wallets, metaverses, blockchain, crypto currencies, NFTs are all becoming relevant in the marketplace. How does technology impact the customer journey? How can we find opportunities to better serve clients?
We hope you love this fresh episode and find some ways to innovate your business and your marketing this year. We’re excited to watch what you do!
Quotes
"There is a considerable trust crisis in marketing from different stakeholders” (:54)
“Marketing and communication (need to be) taking responsibility for the future.We are all playing our part in climate change and we are especially younger generations,  very well aware that we cannot live without the mitigation and solving the sustainable development challenges.” (2:20-2:42)
“Exponential digital transformation is the most significant paradigm shift in recent microeconomic history.” (3:24)
“Customers likely interact with your brand online and offline. Consider linking online and offline customer behavior data.” (4:51)
“You need different skilled people. To build strong marketing, you need a talent who has the right mindset, who understands the fundamentals of marketing, and its alignment with business growth realizes the professional skill skills required to execute strategy and has excellent communication and leadership skills.” (6:10-6:46)
Links:
 
Join Mastermind: www.powerful-marketers.com/mastermind
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
Trust crisis in marketing
Sustainability needs to be part of all processes
Failing digital solutions
Gaps in understanding the entire client journey
Unrealistic expectations for marketers

How to move the needle and take action? Paul Kirch

Paul Kirch is the founder of Boss Academy, an entrepreneurial accelerator success program designed to give small business leaders and entrepreneurs real business ownership success strategies. He also hosts the Boss Academy Radio podcast and is a contributor to the business learning application called Advisor.
Paul Kirch was a single father with two children and multiple businesses to manage. He recognized that his time was too valuable and not being optimized. After breaking the unproductive patterns he had become used to, he set goals and worked hard to achieve them. 
Paul founded Boss Academy, an entrepreneurial accelerator success program, to help small business leaders and entrepreneurs. Through this amazing community, Paul was able to share resources and opportunities to members, helping them accelerate their business and personal growth. 
Paul encourages setting goals and creating blocks of time throughout the week dedicated to tasks within a business. He also emphasizes the importance of having a strong support system and mentors to help stay accountable and lifts each other up.
Quotes 
“Discipline is hard for a lot of people to master, but if you start to implement the strategies it’s transformative” (6:41)
“There’s a lot of science around creating a habit… at the 21 day mark (repetitive actions) it becomes more habitual” (8:32)
“I don't spend an hour a day planning. because once you set your plan for the week, I review it in the morning and then I'll, at the end of the day, look back at what I got done and look what I have to do tomorrow and when I'll spend maybe 30 minutes total.” (10:19)
“If you're an entrepreneur, a small business owner in some way, depending on your nature, you're trying to serve in some capacity.” (17:28)
“he's handling all the sales. He's still the ceo and he's doing a lot of the creativity. It's a lot to manage, and that's where burnout happens. That's where stress happens. That's the thing we need to avoid as entrepreneurs is getting to that point.” (27:33)
Links:
 
Website: https://bossacademy.com
Personal Website: https://www.paulkirch.com/
LinkedIn: https://www.linkedin.com/in/paulkirch/ 
Instagram: https://www.instagram.com/bossacademyofficial/
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
Instead of to-do lists, schedule time for activities and set goals that are attainable.
Build a network of support around you to remain accountable and overcome obstacles together.
You can't think your way to success, you need to take action.
 
What inspires Paul into action
Fave song: "Comfortably Numb" by Pink Floyd
Fave quote: "It's not show friends, it's show business."
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/

Global overview of marketing channel statistics

Marketing is a science, and turning leads into sales relies on building winning formulas. The best way to plan for the future is to assess the past. How will you know where to take action if you don’t look at the state of marketing and attention.
Laura Kukemelk is a huge fan of numbers and encourages us to make decisions based on facts. Numbers help us to predict where marketing dollars are best spent. There are 8 billion people on earth. If you want to reach the right ones, you need to know where your customers are!
In this episode, Laura breaks down the what digital platforms are most popular and where people are spending the most time. Part of your marketing strategy needs to include where to focus your effort. This data driven approach to running your marketing traffic will help you hit sales goals through 2023.
Links:
 
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
 
Takeaways
 
Marketing has undergone tremendous change over the past few years and decades, and this won't slow down in 2023. 
The concept of Know-Like-Trust (KLT) is becoming more critical than ever.
We have to become more responsible, and we must include sustainability in every aspect of marketing. 
 
Quotes
 
“it is a good idea to do some sort of audit at least once a year.. Use different insights and test.” -1:30
“there has been a great increase in people owning smartwatches, smart home devices and virtual reality devices.” 2:26
“time spent on reading the news increased, and this also includes both physical and digital news, and also time spent on podcasts has gone up.” 3:25
“When we look at the most time spent per visit on YouTube, it is over 34 minutes according to Sam Rush.” 4:38
“Number one, Facebook with 2.9 billion users. Number two, YouTube with 2.5 billion users. Number three, WhatsApp with 2 billion users. Moving on, we have Instagram with 1.3 billion users. Then we have WeChat with 1.3 billion users and number. TikTok with 1 billion users” 6:31