Powerful Marketing Tips podcast

EP120 With Janet E Johnson: The Challenges of Running Digital Ads and How to Overcome Them

Embracing advertising for business growth is crucial in today's digital age, however for most business owners the ever changing landscape of digital ads is too overwhelming. In this episode, Mari-Liis Vaher from Powerful Marketers interviews Janet E Johnson to discuss the challenges and frustrations of running digital ads and how to make advertising money count. Together, they explore strategies to avoid common pitfalls and achieve measurable results in marketing efforts. Tune in to learn how to navigate the world of digital ads and maximize your advertising ROI.
Janet E Johnson is an ad agency owner, coach, worldwide speaker and podcaster that specializes in helping business owners get a return on their investment. She has generated millions of dollars for clients with their Online Sales Funnels, Facebook, Instagram and TikTok advertising. 
Quotes:
“What I found was that the return on investment was much more difficult to get with doing just posting compared to doing ads. Because with ads, you can learn from the data and the analytics and you can shift and scale it up to really know and make that profit." (00:02:59)
"AI and the algorithms got so smart lately that the possibility of using a broader audience and letting the ads do the work for you can happen as well.” (00:04:57)
“So if you have the goal of a conversion or a purchase even, then they're more likely to find people that would actually convert or buy.” (00:07:06)
“Well, I mean, the ads will work from the get go. I mean, they're going to work, but they could be really expensive.” (00:09:33)
“The more budget you have, obviously, the faster you get the data." (00:09:50)
“As for budget, it does depend on the size of the company. For TikTok ads, for instance, and even with Facebook, I recommend no less than $20 a day. But it really should be more like the recommended to start, I typically say we want to start between $30 and $50 a day.” (00:14:38)
“What I will say is, if you really want a business that is going to be consistent and scale, even to the level that you want, you really, really, really should embrace advertising, the ads, because you can learn from the data, you can learn along the way, it's the only thing that really provides consistency compared to the organic side of the social media.” (00:20:33)
Timestamps:
[00:04:19] Target audience expansion
[00:07:18] Testing is crucial for successful advertising
[00:10:59] Dynamic ads vs normal ads
[00:13:21] Timeframe for seeing ad results
[00:20:12] Embrace advertising for consistent growth
Links:
Connect with Janet E Johnson:
Website: https://www.janetejohnson.com/ 
LinkedIn: https://www.linkedin.com/in/janetejohnson/ 
Instagram: https://www.instagram.com/janetejohnson/ 
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EP119 With Michelle Lee Myrter: Increase Impact, Influence, And Income With The BANK

In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Michelle Lee Myrter, who shares her journey of rebuilding her life after losing her job and how she became an expert in building relationships. Michelle discusses the BANK system, which is a reverse-engineered personality science based on buyology (the science of buying behavior) and core values, and explains how it differs from the well-known DISC model.
Michelle is a business coach and trainer, and an international professional speaker. She has 28 years of experience in sales and marketing for a multi-million dollar company. After losing everything, she built a very successful company and direct sales business by using the BANK system she now teaches other people. 
Quotes:
“And what happened is my life transformed. I was able to grow my company, which was my main goal from zero to 2.2 million in less than three years. But the biggest change that happened was this changed my life with my children. It saved my relationship with my oldest son." (00:02:39)
"BANK is reverse engineered. personality science, and if you line up DISC and BANK, they're exactly the same, only completely different. And the reason they're completely different is because it's not based in psychology. It's based in buyology, the science of buying behavior, and it's based on core values.” (00:05:39)
“Every person is made up of all four. So it depends on the order that they're in. That makes them the unique person they are.” (00:08:03)
“The biggest mistake that entrepreneurs and business owners make is that they speak in their own code, even in relationships with your spouse or your child. We're speaking in a way we understand. It's not the person's job sitting across from us to try to figure out and interpret what we're saying. It's our job to communicate clearly so they understand.” (00:10:04)
“Every code is important, and every code can be successful. Sometimes it takes more to get into action for certain codes." (00:21:16)
“It's all about the person sitting across from you. The better you can become at understanding it's not personal, it's personality. People matter. Everyone deserves to be seen, heard and understood.” (00:24:42)
Timestamps:
[00:05:38] The Difference Between DISC And BANK
[00:06:30] Blueprint Personality
[00:06:49] Action Personality
[00:07:10] Nurturing Personality
[00:07:24] Knowledge Personality
[00:07:24] How To Communicate With Different Personality Types?
 
Links:
Connect with Michelle Lee Myrter:
Website: https://codebreakertech.com/ref/michelle.myrter/ 
LinkedIn: https://www.linkedin.com/in/michelle-myrter/ 
Instagram: https://www.instagram.com/michellelee_721/ 
 
Get your complimentary B.A.N.K. ™ report: https://my.bankcode.com/?ref=michelle.myrter 
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP118: 6 Essential Email Automation Flows for Every Business

In today's fast-paced digital world, businesses are constantly looking for ways to streamline their marketing processes and maximize their revenue. One powerful tool that can help achieve these goals is email automation flows. By automating certain tasks and following up with contacts, businesses can ensure consistent engagement, personalized communication, and increased conversions. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers will dive into the world of email automation flows, exploring their benefits, common use cases, and best practices.
Quotes:
"Email automations are trigger based emails that you set up once. And every time a new contact meets the condition that you have set for that flow, they will receive the email or a series of emails." (00:01:31)
“If you are gathering feedback, do not forget about adding good feedback on your website and to your other channels because you can show that to your potential customers also.” (00:06:08)
“So just think of ways that you can make your customers' lives easier by just popping up right before they need you.” (00:11:22)
“Make sure that you send them to the appropriate next step and not just spam them, because that's the potential danger with those email automations that they become irrelevant and or too frequent if, you know, the customer is in multiple flows at the same time.” (00:13:56)
“If you are already gathering those contact details for giving them access to a tool or a download or a template or a book, then make sure to keep nurturing that contact because if you are only sending them one email like here's your download, then the relationship goes cold very quickly.” (00:17:14)
Timestamps:
(00:02:53) Birthday Emails
(00:04:25) Feedback Emails
(00:11:51) Event/Webinar Emails
(00:08:11) Abandoned Cart Emails
(00:17:11) Lead Magnet Download Emails
(00:18:26) Newsletter/Membership Welcome Emails
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
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EP117: How to Build a Reliable Brand Online?

Your online presence can make or break your business, at least when it comes to first impressions. In this episode, Mari-Liis and Laura from Powerful Marketers talk about building a reliable brand and its importance for achieving long-term success. Whether you're just starting out or looking to strengthen your online presence, this episode will serve as a valuable reminder of the essentials.
 
Quotes:
“Because with an oversaturated marketplace, you must be perceived as a reliable brand in order to stand out and get your target audience's attention.” (00:00:13)
“Go over your website through the perspective of a potential client who doesn't know anything about you yet.” (00:06:54)
“The most important part is to remember the consistency and recognizability of your social media platforms because these are the cornerstones for online credibility. So whether it’s your website, social media profile or email communications, this cohesive appearance helps your brand really shine.” (00:09:10)
“A well established and consistent online presence saves you money, time, nerves, your resources in the long run for sure.” (00:13:32)
“Your online presence really is the first touch point for potential clients. So make sure it really reflects your professionalism and the value you offer, really.” (00:14:06)
 
Timestamps:
(00:01:08) The Importance of Brand Reliability for Business Success
(00:04:17) Optimizing Email Signature and Website for Client Engagement
(00:08:58) Promoting Business Online: Importance of Consistency and SEO
 
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Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP116: AI in Marketing: Embrace the Future of Creativity

Artificial intelligence (AI) is revolutionizing various industries, and marketing is no exception. In a recent podcast episode, Mari-Liis and Laura from Powerful Marketers, discuss the use of AI in marketing in 2023 and explore its impact on the industry. This blog post delves into their insightful conversation, addressing common concerns, and highlighting the potential of AI as a game-changer in marketing.
 
Quotes:
“AI actually learns from you and it really adapts to your inputs.” (00:03:21)
“From psychology we know that we all love to buy things, but we don't like to be sold to.”  (00:02:31)
“I would suggest to think of AI as your new employee. Maybe at first, of course, it takes time for it to understand your communication style and your expectations, but eventually it can really increase the productivity of your copywriters and other team members that you have.” (00:03:52)
“The key is to ask the right questions and also provide relevant information.” (00:04:42)
“Be prepared to play around with it a little bit and train it and give it feedback over and over again. And it will become wiser and it will become stronger.” (00:05:28)
“AI cannot strategize, offer these human connections, emotional intelligence or critical thinking. So the output can be only as good as the input is.” (00:06:08)
“Think of AI as your assistant, not as somebody who can do things for you entirely, but they can assist you. So if you know what you need, you have to be very precise with your communication, which is a skill that you also need in human interactions. So if you know what you need, then AI can really be helpful there. So approach AI with that mindset of collaboration.” (00:08:20)
Timestamps:
(00:00:31) AI: The Game Changer for Marketing and Business
(00:01:55) Embracing Artificial Intelligence for Enhanced Productivity in Marketing
(00:04:41) How to Train AI?
(00:07:21) Use AI in Personal Life As Well
 
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EP115: From Potential to Profit: 5 Reasons Why Potential Customers Aren’t Buying

Business owners invest significant time and resources into attracting potential customers to their products or services. However, it can be frustrating when those potential leads fail to convert into paying clients. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the reasons why potential customers may not convert and provide actionable solutions to improve conversion rates.
 
Quotes:
“But that brings us to the first reason why your potential customers are not converting and that is lack of service centric mindset. And what that means is that you as a business owner are only focusing on pushing your business, your product, your service, and you are not actually focusing on what the customer needs.” (00:01:47)
“From psychology we know that we all love to buy things, but we don't like to be sold to.”  (00:02:31)
“So your product or service is most likely amazing and very excellent and there is real value. But many businesses struggle to showcase that value in a way that the audience would actually understand.” (00:03:21)
“There are so many scammers out there and people don't know really who to trust. And in marketing we know that it's all about knowing, liking and trusting the brand or the service or the product that you are offering.” (00:04:01)
“For any business, in any industry, it makes so much more sense to focus on retaining your customers instead of constantly trying to acquire new ones. Because it is so much more cost effective to keep your existing customers, keep them happy, keep them satisfied, so that they would keep coming back to you and of course refer new people to you as well.” (00:04:54)
Timestamps:
(00:01:45) Lack of Service-Centric Mindset
(00:02:25) Sales Pressure
(00:03:12) Lack of Understanding the Value
(00:03:55) Lack of Trust
(00:04:45) Poor Customer Service
 
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EP114: From Busy to Productive: How To Use Challenges To Help Your Audience?

As a business owner, your primary goal should not only be linked to generating profits, but also to provide value to your audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore how challenges can be an effective tool for engaging your audience while fostering their growth. By offering structured and purposeful challenges, you can provide quick wins, inspire your audience, and lead them towards achieving their goals.
At Powerful Marketers, we have divided the challenge experience into three key phases: planning, implementation, and results.
Day 1: Planning Phase: On the first day, help participants clarify their goals, outline necessary steps, create action plans, and set expectations for the challenge.
Day 2: Implementation Phase: Dive into the challenge tasks, guiding participants in putting their action plans into motion. Provide resources and assistance to overcome obstacles.
Day 3: Results Phase: Focus on evaluating progress, setting metrics and Key Performance Indicators (KPIs), and helping participants develop sustainable habits beyond the challenge.
By embracing the power of challenges, you can not only engage your audience but also provide immense value, inspiration, and the guidance they need to achieve their goals. Challenges create a supportive environment that drives growth and transformation, not only for the participants but also for your business. 
 
Quotes:
“And as business owners, we not only need to focus on ourselves and our growth, but also on helping our clients make progress.” (00:01:39)
“First of all, it creates this supportive environment where they can really dedicate uninterrupted time for the most important topic or the topic you are actually challenging there. But most importantly, they will take time to focus and there are no distractions because you as a host can really walk them through this topic and help them get things done.” (00:02:20)
“By providing this structure and this support, you can really help your clients make meaningful improvement.” (00:04:33)
“You can use that no matter what industry you are in today. Just think about your audience and the type of events or challenges that might bring some value to them.” (00:05:41)
Timestamps:
(00:00:43) The Power of Hosting Challenges for Business Growth
(00:02:51) The Structure of a Three Day Challenge
(00:04:38) The Impact It Can Have on Your Business
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP113: Marketing Metrics: From Vanity to Value

As a business owner, navigating the world of online metrics can be overwhelming. With an abundance of data available, it can be challenging to make sense of what truly matters and how it aligns with your business goals. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the complexities of social media metrics, the importance of focusing on the right ones, and how to measure success in a meaningful way.
Quotes:
“Well first of all, all of those social media likes and comments and shares. They are very nice of course, and they show that you are doing something right. People are noticing what you're doing, but they don't mean business closed, so it may not contribute to your bottom line.” (00:01:47)
"There is no way to know for sure which metrics are correct and which are credible because different channels tend to show you different numbers because they want to show you great numbers so that you would keep coming back to their channel." (00:02:10)
“My advice would be to just focus on the value and the consistency and the results will eventually come if you do the right thing.” (00:03:54)
“So as a business owner I would say make sure to follow just a few main important KPIs for your business and see where the trend is actually going because yes, those vanity metrics are nice to have. It gives you a great feeling if you have many clicks and impressions. But if nothing really happens in the bottom line then you shouldn't maybe put your resources into this channel.” (00:08:19)
"So remember, different channels may provide varying numbers. So it's important to establish those reliable sources of data that you can track repeatedly and consistently and understand what really impacts your business and its success." (00:08:58)
Timestamps:
(00:00:59) Marketing Metrics for Business Owners: What to Measure and Why
(00:05:55) Most Common Social Media Metrics To Track
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 
 

EP112: 3 Steps to Get Your Most Important Tasks Done Consistently

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers delve into the secrets of effective time management. Discover the importance of managing oneself, not just time, and gain practical insights through three essential steps for completing important tasks consistently. From discipline and calendar utilization to efficient task management and realistic expectations, these marketing professionals share valuable tips to reduce anxiety and increase productivity.
Quotes:
“It is through our actions, that we give time meaning, whether it is a minute invested or a minute wasted. Of course, not everything goes as planned.”  (00:00:11)
"It is okay not to be perfect. What is important is to know how to get back on track and move towards your goals." (00:00:29)
“Nobody is managing your tasks and your time but you. So if you're not doing it very consciously, chances are that it is going to be causing you more significant problems than you might have even considered. So we want to talk about planning for a second.” (00:01:41)
“If you keep failing yourself, you keep damaging your self confidence and this can really quickly lead you down the negative path where you feel like they're never in your control.” (00:02:26)
“Make sure to add to your calendar those most important tasks. These are the things that serve your biggest goals and really help you grow your business.” (00:05:04)
“Don't be overly attached to the results, just focus on the activities that will bring those results.” (00:08:15)
“Most people don't have a problem with working hard but managing yourself is a problem for many.” (00:09:51)
 
Timestamps:
[00:01:16] The Importance of Planning and Time Management
[00:04:17] Efficient Task Management Tips for Marketing Professionals
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
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EP111: Multi-Location Digital Marketing With Wayne Reuvers

In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Wayne Reuvers, an expert in multi-location digital marketing. Wayne emphasizes the importance of localized digital presence. He highlights the significance of personalized marketing for each specific location, as most people spend their disposable income within 15 miles of where they live and work. By incorporating city names into ads and buying media locally, businesses can increase response rates and lower costs. Overall, Wayne provides practical tips and insights for businesses looking to establish localized digital presence.
Wayne is the Founder and Chief Strategy Officer of LiveTechnology Holdings and LiveRetail. He has successfully invested in and built multiple subsidiaries and successfully exited 6 businesses having created over $110 million in wealth for the investors.
Quotes:
“About 85% of a consumer's disposable income will be spent within 15 miles." (00:02:54)
"We traditionally just see an ad that just talks about the product and has a headline and that's it. By adding the name of that city, the response rate will go up by a minimum of 30 to 40 per cent and typically four to five times.” (00:03:36)
“Whether you're apparel companies like Nike and Unilever, Procter & Gamble, you're all bidding against each other. So you're paying for a premium. On the other hand, when you buy that same set of criteria - so someone is interested in a product within the age range, income level, et cetera, but within six or seven kilometres or 10 or 12 miles around an area, you have no competitive bidding against you for those criteria. So the cost of your media is typically 60 per cent less.” (00:04:46)
“As a local business, the most important thing you have, and we always hear it, is location, location, location. And the reality is you need to make sure you market that location. So every ad you run has to include the name of a city or town because people that recognize that will respond and be engaged much higher.” (00:07:17)
“When you buy your advertising, you need to hyper-target it. And in digital, the more targeting elements you have, the better it is because you reduce your cost because you remove competition." (00:07:38)
“The reason you want those carousel ads is they help with engagement. So on social media sites, you can click on an ad and go to the website or buy something, do whatever you need. You can actually interact with the ad. You can slide it across and that gets people engaged. They can like the ad, which gives you free exposure. They can share the ad, which is even more valuable because people only share ads to applicable other people that are interested in the ad.” (00:19:27)
“Social media is at least 60 to 120 per cent more effective when you're doing localized advertising.” (00:19:59)
Timestamps:
[00:04:43] Hyper-targeting advertising.
[00:12:40] Pre-built ads with AI.
[00:15:00] Reducing Cost of Ad Production.
[00:17:59] Social Media Advertising Techniques.
[00:24:52] Crowdfunding a Business Opportunity.
Links:
Connect with Wayne Reuvers:
Websites: https://livetechnology.com and https://liveretail.com/
LinkedIn: https://www.linkedin.com/in/wreuvers/
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/ 
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8