Powerful Marketing Tips podcast

EP104: Why Should You Build a Personal Brand? With Bob Wheatley

In this episode, Mari-Liis interviews Bob Wheatley, a personal brand expert from the Brand Builders Group. The discussion revolves around building a credible personal brand and how it correlates with business success. Bob shares his experience of switching from being a professional baseball player to a personal branding expert. The episode shares insights into the importance of personal branding and how it can foster connections, inspiration, and growth in business.
 
Bob Wheatley serves as the Inside Sales Director of Brand Builders Group. A well-respected orator, Bob has spoken in rooms of thousands of people, and he’s performed in stadiums of ten-thousands. As a former professional athlete, Bob played in both the Toronto Blue Jays’ and St. Louis Cardinals’ organizations, and he amassed innings pitched in over thirty states and countries. Bob is well-researched in the fields of health, fitness, finance, and sales, and he’s passionate about helping his clients serve others. 
Quotes:
"What we say is if you have diluted focus, you get diluted results." (00:08:35)
"Pick one brick on that wall and hammer it over and over and over again. It could be your podcast. It could be your keynote speech. Get really, really good at that, become known for that. And then once you break through the wall, you could be like the Rock and start a tequila company, right? (00:08:46)
“You want to have new clients. You want to have new podcast listeners. You want to be seeing the business grow. This is the foundation. You don't live in a foundation. You live on the foundation. So you have to start there.” (00:11:47)
“You have to determine on the front end who you are, who you serve, what problem you solve for the world and how you make money. What is your monetization strategy? Cause if you're doing the Oprah model and you're saying I'm doing everything, you're going to be the Jack of all trades, master of none. It does not work for the non-Oprahs of the world.” (00:12:00)
"74% of Americans are more likely to trust somebody if they have an established personal brand." (00:15:54)
“It is helpful to have a podcast coach 100%. But if you don't have your brand DNA set up, some awesome microphone is not going to save you or working on Zoom versus Riverside versus some other studio platform is not going to save you.” (00:18:41)
"58% of Americans are willing to pay more money if somebody has an established personal brand." (00:20:53)
"Remember that people work with people rather than companies and they are willing to pay you more." (00:24:45)
 
Timestamps:
[00:06:33] Personal branding and reputation
[00:08:19] Focusing on better results
[00:11:38] Building a strong foundation
[00:15:38] Personal branding importance
[00:19:26] Personal branding and trust
 
Links:
Connect with Bob Wheatley:
Website: bobwheatley.com 
Brand Builders website: https://freebrandcall.com/bw/
LinkedIn: https://www.linkedin.com/in/bob-wheatley/
Instagram: https://www.instagram.com/bob_wheatley/
Facebook: https://www.facebook.com/bobwheatleybooks
Join the Powerful Marketers Community: https://community.powerful-marketers.com/ 

EP103: Marketing Multiple Brands: Should You Have Separate Social Media Strategies?

In this episode, Mari-Liis and Laura from Powerful Marketers discuss whether companies with multiple brands should have separate social media accounts or keep everything under one umbrella. The hosts emphasize the importance of considering all aspects of content strategy before making any permanent decision about rebranding. The outcome of creating new channels depends on the target audience and the goals of the brand. The hosts advise listeners to consider several factors before making a decision that has the potential to reduce the current following.
Quotes:
“The first thing to consider is the target audience. If those brands have different target audiences then of course it makes sense to separate them. But if the target audiences overlap then I don't think it is wise to dilute your efforts and separate them.” - 00:02:41
“If brands have different focuses, different goals, different values, different target audiences then separate them.“ - 00:03:40
“If the brands are aligned with their values and target audience and goals and everything that we just discussed then it is not wise to separate them because on the one hand it creates a lot of confusion for your target audience, which channel should they follow, and on the other hand it creates a lot of work for you as a marketer as well. And in addition to competing with all of your competitors, you will now start to compete with your second page on social media as well.” - 00:04:37
“Starting a new page in social media from scratch today is much more complicated than years ago and it requires a proper advertising budget for sure.” - 00:05:10
“In marketing, repetition is key so don't be afraid of repeating the same thing over and over again. On the contrary - if you just mention something once and never talk about it again, it will just be forgotten.” - 00:05:52
“If you have multiple brands within your company then the first step would be to carefully analyze the target audiences, the values, the goals of each brand before you decide to separate their marketing. Because more accounts means more confusion for your customers and also more work for you. But if the brands do serve different target audiences then for the sake of clarity definitely separate them.” - 00:06:59
Timestamps:
[00:02:41] Separating social media accounts according to the target audience
[00:04:37] The disadvantages of separating social media accounts
[00:05:52] Marketing strategy when separating social media accounts
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP102: Finding the Right Marketer for Your Business

In this episode, Mari-Liis and Laura from Powerful Marketers discuss the common struggle of finding the right marketer for your business needs. They highlight the overwhelming nature of marketing and the need to recognize that one person cannot handle every element. The hosts provide leadership advice on how to choose the right marketer and emphasize the importance of recognizing what you don't know. The discussion also touches on the various roles a marketer can fill and the time-consuming tasks that come with each.
You have to know what is the missing piece in your marketing. Otherwise, you will spend your resources, time, and money, but again you will not experience the expected results. Also, be aware of how different personalities affect the work style. If you’d like to know the type of marketer that you are, then take our quick quiz at powerful-marketers.com/quiz. 
 
Quotes:
"Business owners believe that one marketer can fill all the roles connected to marketing in general. But this is definitely an unreasonable amount of work to be expected from just one person. So they are looking for someone who would be a great strategist, who can come up with tactical plans, great budgets, do all the content creation for example, do some designs, short videos would be nice of course, maybe website development. Why not, right?" - 00:01:18
"The first step would be to really clarify and understand what it is that you actually need from that marketing person.” - 00:02:55
“Don't expect that marketing specialist to also be in the role of a marketing leader. They may have great ideas, of course, but this is not what they are most skilled in. So you may need to hire some other talent for that marketing leadership role who is more analytical and who can help you out there.” - 00:03:29
"You have to know what is the missing piece in your marketing today. Otherwise, you will spend your resources, time, money, also nerves. But again, you will not experience these expected results." - 00:04:22
“Build your business house, I would say, with marketing alignment, with a solid foundation, and you will feel so much how it takes off this daily burden. Otherwise, I know that you will keep being busy with being busy without any marketing alignment and business growth.” - 00:04:46
Timestamps:
[00:01:32] A variety of tasks in marketing
[00:03:54] Do you need a marketing assistant, specialist or leader?
[00:04:20] Start with clarity and hurry slowly
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8

EP101: 3 Ways to Use Customer Feedback To Grow Your Business

In this episode, Mari-Liis and Laura from Powerful Marketers discuss the most effective ways to use customer feedback to grow your business. There are many ways to do it but to keep it short and simple; we will share three highly effective tips. These include asking for feedback on social media and Google, showcasing the feedback on your website, and using the NPS score to measure customer satisfaction.
Quotes:
"By asking for feedback on Google and on social media, you will be more visible, you will build trust on public channels and you can also improve your existing products or services." - 00:01:45
"And overall, [showcasing the feedback] helps you to get your brand and business out there even more and it really builds your reputation in the marketplace while you sleep.” - 00:02:35
“And what's great about this [NPS] survey is that it can also be anonymous, meaning they can be honest. And since it is such an easy question and it only takes really one minute to answer that, the likelihood of really receiving a lot of responses is quite high as well.” - 00:03:16
"The best time to ask for NPS feedback is right after you have worked with them because their emotions are still high." - 00:03:57
“Listening to your audience will naturally draw more users to your business as we all are drawn to positive people and companies.” - 00:07:03
Timestamps:
[00:01:07] Ask for feedback on social media and Google
[00:01:59] Showcase the feedback on your website to improve SEO
[00:02:54] Use NPS to measure satisfaction
[00:04:12] How to measure the NPS score?
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP100: Do You Have a Work Addiction?

Do you worry that everything will collapse when you take time off? It might be a sign of work addiction. In this episode, Mari-Liis and Laura from Powerful Marketers explore the increasing problem of work addiction in society and how technology has allowed us to be connected 24/7, essentially leading to feelings of disconnection. They provide insight on how to identify work addiction and how to help yourself if you are struggling with it.
Quotes:
"Are you constantly checking for work updates even during the weekend or on your evenings or on your time off?" - 00:00:13
“You feel guilty even for not working, being at home, so you have this constant need to control." - 00:02:07
"Rest regularly, work regularly, don't go crazy, don't work yourself to almost dying as a result because then it can lead to you burning out and you will never want to go back to work again." - 00:03:41
"The 8-8-8 rule means that 8 hours of your day should be spent sleeping. 8 hours of your day should be spent with your loved ones, you know just relaxing or with your hobbies, and the last 8 hours should be spent on working, no more." - 00:04:19
"We want you to encourage you to take some time off regularly to break this cycle of work addiction and to enjoy life because time goes by so quickly and if you don't do things that fill your soul with happiness and with joy then sooner or later you will break down and we don't want that for you." - 00:05:02
Timestamps:
[00:01:03] Work addiction. 
[00:03:45] The importance of taking time off.
[00:04:14] The 8-8-8 rule for work-life balance.
[00:05:02] Enjoy life.
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/

EP99: 3 Most Common Marketing Mistakes and How to Solve Them

Many people see marketing as a cost, not an investment. And it is true, marketing can become expensive, especially when you try to be everywhere and target everyone.
In this episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers discuss common marketing mistakes that businesses tend to make. They highlight the importance of the "know-like trust" concept and how it is essential to gain recurring clients. They advise against offering a "one size fits all" solution and suggest personalized approaches to marketing. If you're looking to enhance your marketing strategies, listen to this podcast to avoid common marketing mistakes and learn practical approaches to improve results.
Quotes:
"No one will buy from you unless they know you, like you and trust you." - 00:01:40
"It's not about you. It's always about them and how you help them really solve the problems they have." - 00:02:53
"If you are trying to talk to everybody then you will end up talking to nobody because it doesn't resonate with them." - 00:03:18
"The biggest mistake is about focusing on too many things and that is why marketing is overwhelming." - 00:03:45
"You don't need to be everywhere as you get clear with focus." - 00:03:59
"Focus on one thing at a time, so you won’t overwhelm yourself and you won’t overwhelm your audience." - 00:04:51
Timestamps:
[00:01:40] Know-like trust concept
[00:03:10] Lack of clarity and focus in marketing
[00:03:48] Being overwhelmed with doing too much in marketing
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/

EP98: The 3 Marketing Fundamentals You Must Have To Drive Consistent, Repeatable Results with Tim Fitzpatrick

“Focus on the fundamentals” is a phrase that is often heard in many different contexts, but is especially relevant when it comes to marketing. In today's world, there is an overwhelming amount of information and marketing channels available to business owners, making it easy to get distracted and focus on the wrong things. However, the key to successful marketing is to identify the basics and remain committed to performing them.
This is something that Tim Fitzpatrick, the guest of this Powerful Marketing Tips podcast episode, understands well. Tim has more than 20 years of entrepreneurial experience with a passion for developing and growing businesses. With his company Rialto Marketing, he has been helping B2B professional service firms accelerate their revenue growth and attract more ideal clients since 2013. He believes that marketing shouldn't be difficult, but you have to remove revenue roadblocks if you want to grow consistently and predictably.
Quotes:
“If we don't have a clear understanding of the market we're serving and our ideal clients, the people that we really want to work with within that market, everything else that we do down the line is going to suffer as a result.” (6:32)
“We really need to hone in on who those ideal clients are. And I like to start by asking, I call them the three power questions. So, for a business that has been in business for a while, you have some past clients that you can go back to. Start with the three power questions: 1) Who do we love working with? 2) Who are your most profitable clients? 3) Who do we get great results for?” (7:42)
“What I think is more important than the demographics are the psychographics of these people. What are they thinking as it relates to what you do? What are the common problems that they have that you can help them solve? What results, outcomes, benefits are they looking for? What roadblocks do they have? Those are all examples of psychographics. The psychographics really help you start to get in their head and enter the conversation that they're having in their head as it relates to what you do.” (10:06)
“The second fundamental is your marketing message, how you communicate your value and what you do. You can only create a clear, engaging message to attract your ideal clients. Once you understand who those people are, right. It seems simple, but so many of us just skip it. And your message is critically important.” (13:55)
“The second big mistake people make is they talk too much about themselves. Our clients don't care about us. That's the reality. What they care about is how we can help them solve the problem that they have and get the result they want, right? Get from where they are to where they want to be. That's what they care about.” (14:58)
"I think having a plan is critical. Otherwise, it's very easy to get distracted, to be like a squirrel chasing a nut and you're just very haphazard.” (19:27)
“If we don't outline what metrics we're going to track, we have no idea what's working and what's not. And we can't make strong decisions about what course corrections or changes we need to make.” (25:37)
“Marketing is not a sprint. It's a marathon. It's something that we just do consistently over and over and over again. It's like an investment, right? You just keep investing over and over and over again, and it starts to build upon itself. You can't turn marketing on and off. And inevitably, when we think short term about our business, whether it's marketing or just our business as a whole, I will guarantee you that most of the short term decisions you're making are detrimental to the long term benefit and health of your company.” (33:32)
Timestamps:
[00:04:55] The importance of marketing fundamentals.
[00:08:26] Ideal clients.
[00:13:54] Building a marketing message.
[00:15:59] Interviewing ideal clients.
[00:20:23] 90-day marketing plan.
[00:33:28] Thinking long-term in marketing.
 
Links:
Connect with Tim Fitzpatrick:
Website: https://www.rialtomarketing.com/
The Revenue Roadblock Scorecard: http://revenueroadblockscorecard.com/
The 90 Day Plan: http://growthmarketingplan.com/ - LinkedIn profile: https://www.linkedin.com/in/timpfitzpatrick 
Twitter: http://www.twitter.com/rialtomarketing
Facebook: https://www.facebook.com/rialtomarketing/
Pinterest: https://www.pinterest.com/rialtomarketing/
LinkedIn Page: https://www.linkedin.com/company/rialto-marketing
YouTube: https://www.youtube.com/@RialtoMarketing
Join the Powerful Marketers Community: https://community.powerful-marketers.com/ 

EP97: Why don’t they fire people who are giving lousy service?

Collaborating with people who share your values is essential for any successful relationship, both personal and professional. However, as a client you may occasionally come across such poor customer service that you ask yourself ‘How come they don’t fire these people?’ This is precisely what Mari-Liis Vaher and Laura Kukemelk discuss on this episode of the Powerful Marketing Tips podcast, and they also share three lessons that every business owner can take from this.
 
Quotes:
"Have a regular feedback system in place." (1:37)
"Numbers can tell you a lot especially if you take the time to understand and analyze what is behind those numbers.” (02:11)
"People work with people not with companies and sharing values is essential in any collaboration in your personal life and also in your professional life.” (3:00)
"The third reason they don't fire these people and this is lack of leadership and that can be very tricky because this is where people who should really see the importance of great collaboration or undervaluing it and this is a real problem…" (3:22)
“Anything is possible if you are surrounded with the right people and the right mindset.” (5:07)
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Find out more on Powerful Marketers: https://powerful-marketers.com/ 

What does it take to be a successful business owner? - Frederick Cary

When it comes to running a successful business, the key is to put your audience first. This is something that Frederick Cary, a powerhouse entrepreneur who has founded more than 10 companies and amassed billions in value, knows all too well. As he explains in the Powerful Marketing Tips podcast, the leading cause of failure for new businesses is that they have created something that there is no demand for, that nobody wants.
 
To avoid this, business owners must focus on understanding what their customers want and need and try to pivot their business accordingly. He believes that if you focus on what your customers want and need and keep an eye on your cash flow, you can be successful.
 
The key to success is to never give up. It takes hard work and dedication to achieve success, but it is possible. By focusing on the choices for success and staying motivated, you can ensure that you are successful in the long run. So, no matter what the economic conditions are, never give up and keep pushing forward.
Quotes:
“So whatever you're selling as a business owner, focus on the things that people really need, regardless of the outward economic conditions.” (11:02)
“If you're talking about a long game, be prepared to have that extra cash available for you when you're having slow months in your business.”
“The difference between successful people and non-successful people is you embrace that failure because that failure becomes a learning opportunity and you can learn how to do things better in a different way.” (19:36)
“Culture happens because it starts at the top, but also it starts in the opposite fashion from the bottom. And when we try to build our culture and our own organization, we don't not only talk about what we stand for, but we go to the rank and file employees and ask them what they want to do in their lives, what they want to be. We know a lot of people like that are working at the lower levels of an organization probably don't want to be there forever.” (28:56)
"So assume that your employees have lives that they want to have. And if you can empower those lives, then you can build that corporate culture that you need.” (30:31)
“We all want extraordinary results, but we don't want to do the extraordinary things that we need to do to get those results. So if you can wake up in the morning and figure out how am I going to be legendary today, what one extraordinary thing am I going to do today, then you can be on that path to have that extraordinary life you want to have.” (35:54)
Timestamps:
[00:03:38] Knowledge for Successful Business Ownership.
[00:04:18] Cash flow over profits.
[00:09:17] Starting a business in bad economy
[00:11:53] Opportunities in crisis.
[00:16:46] Striving for daily improvement.
[00:20:37] Branding, Positioning, Naming.
[00:24:15] Start with why.
[00:27:53] Aligning marketing with business goals.
[00:34:29] Inspiration from "Here Comes the Sun" by the Beatles.
[00:35:49] Being legendary.
[00:39:49] Personal development routine.
Links:
Connect with Frederick Cary:
Website: http://ideapros.com/
Facebook: https://www.facebook.com/IdeaPros
Instagram: https://www.instagram.com/officialfredcary/
TikTok: https://www.tiktok.com/@mentorandmuse
Join the Powerful Marketers Community: https://community.powerful-marketers.com/ 

How to choose the right website developer?

In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Kukemelk, creators of Powerful Marketers, discuss important considerations when choosing a website developer. They address common issues in working with developers, including unexpected expenses and poor communication, and offer advice on selecting the right partner for a successful collaboration. 
 
They emphasize the importance of finding a developer who is transparent, responsive, and experienced, and stress the need for clear communication and thorough clarification of expectations before beginning any work. The episode is inspired by the struggles of a client who experienced significant setbacks and losses while working with a website developer, and offers practical steps to avoid similar pitfalls.
 
Quotes:
"The first and probably the most important thing is to hurry slowly and really do your homework." (02:16)
"Make sure to ask about their [developers] recent projects and connect with these clients to ask about their collaboration experience. Take time to talk to about two to three people at least. You will quickly see the pros and cons of working with these providers, and trust me people are happy to share their experiences." (3:05)
"You have to give them [developers] proper input, proper data, ideas, insights and so on because they cannot read your mind." (04:30)
"Talk about the communication process before signing any contract." (5:20)
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Find out more on Powerful Marketers: https://powerful-marketers.com/