Powerful Marketing Tips podcast

EP114: From Busy to Productive: How To Use Challenges To Help Your Audience?

As a business owner, your primary goal should not only be linked to generating profits, but also to provide value to your audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore how challenges can be an effective tool for engaging your audience while fostering their growth. By offering structured and purposeful challenges, you can provide quick wins, inspire your audience, and lead them towards achieving their goals.
At Powerful Marketers, we have divided the challenge experience into three key phases: planning, implementation, and results.
Day 1: Planning Phase: On the first day, help participants clarify their goals, outline necessary steps, create action plans, and set expectations for the challenge.
Day 2: Implementation Phase: Dive into the challenge tasks, guiding participants in putting their action plans into motion. Provide resources and assistance to overcome obstacles.
Day 3: Results Phase: Focus on evaluating progress, setting metrics and Key Performance Indicators (KPIs), and helping participants develop sustainable habits beyond the challenge.
By embracing the power of challenges, you can not only engage your audience but also provide immense value, inspiration, and the guidance they need to achieve their goals. Challenges create a supportive environment that drives growth and transformation, not only for the participants but also for your business. 
 
Quotes:
“And as business owners, we not only need to focus on ourselves and our growth, but also on helping our clients make progress.” (00:01:39)
“First of all, it creates this supportive environment where they can really dedicate uninterrupted time for the most important topic or the topic you are actually challenging there. But most importantly, they will take time to focus and there are no distractions because you as a host can really walk them through this topic and help them get things done.” (00:02:20)
“By providing this structure and this support, you can really help your clients make meaningful improvement.” (00:04:33)
“You can use that no matter what industry you are in today. Just think about your audience and the type of events or challenges that might bring some value to them.” (00:05:41)
Timestamps:
(00:00:43) The Power of Hosting Challenges for Business Growth
(00:02:51) The Structure of a Three Day Challenge
(00:04:38) The Impact It Can Have on Your Business
 
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EP113: Marketing Metrics: From Vanity to Value

As a business owner, navigating the world of online metrics can be overwhelming. With an abundance of data available, it can be challenging to make sense of what truly matters and how it aligns with your business goals. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the complexities of social media metrics, the importance of focusing on the right ones, and how to measure success in a meaningful way.
Quotes:
“Well first of all, all of those social media likes and comments and shares. They are very nice of course, and they show that you are doing something right. People are noticing what you're doing, but they don't mean business closed, so it may not contribute to your bottom line.” (00:01:47)
"There is no way to know for sure which metrics are correct and which are credible because different channels tend to show you different numbers because they want to show you great numbers so that you would keep coming back to their channel." (00:02:10)
“My advice would be to just focus on the value and the consistency and the results will eventually come if you do the right thing.” (00:03:54)
“So as a business owner I would say make sure to follow just a few main important KPIs for your business and see where the trend is actually going because yes, those vanity metrics are nice to have. It gives you a great feeling if you have many clicks and impressions. But if nothing really happens in the bottom line then you shouldn't maybe put your resources into this channel.” (00:08:19)
"So remember, different channels may provide varying numbers. So it's important to establish those reliable sources of data that you can track repeatedly and consistently and understand what really impacts your business and its success." (00:08:58)
Timestamps:
(00:00:59) Marketing Metrics for Business Owners: What to Measure and Why
(00:05:55) Most Common Social Media Metrics To Track
 
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EP112: 3 Steps to Get Your Most Important Tasks Done Consistently

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers delve into the secrets of effective time management. Discover the importance of managing oneself, not just time, and gain practical insights through three essential steps for completing important tasks consistently. From discipline and calendar utilization to efficient task management and realistic expectations, these marketing professionals share valuable tips to reduce anxiety and increase productivity.
Quotes:
“It is through our actions, that we give time meaning, whether it is a minute invested or a minute wasted. Of course, not everything goes as planned.”  (00:00:11)
"It is okay not to be perfect. What is important is to know how to get back on track and move towards your goals." (00:00:29)
“Nobody is managing your tasks and your time but you. So if you're not doing it very consciously, chances are that it is going to be causing you more significant problems than you might have even considered. So we want to talk about planning for a second.” (00:01:41)
“If you keep failing yourself, you keep damaging your self confidence and this can really quickly lead you down the negative path where you feel like they're never in your control.” (00:02:26)
“Make sure to add to your calendar those most important tasks. These are the things that serve your biggest goals and really help you grow your business.” (00:05:04)
“Don't be overly attached to the results, just focus on the activities that will bring those results.” (00:08:15)
“Most people don't have a problem with working hard but managing yourself is a problem for many.” (00:09:51)
 
Timestamps:
[00:01:16] The Importance of Planning and Time Management
[00:04:17] Efficient Task Management Tips for Marketing Professionals
 
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EP111: Multi-Location Digital Marketing With Wayne Reuvers

In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Wayne Reuvers, an expert in multi-location digital marketing. Wayne emphasizes the importance of localized digital presence. He highlights the significance of personalized marketing for each specific location, as most people spend their disposable income within 15 miles of where they live and work. By incorporating city names into ads and buying media locally, businesses can increase response rates and lower costs. Overall, Wayne provides practical tips and insights for businesses looking to establish localized digital presence.
Wayne is the Founder and Chief Strategy Officer of LiveTechnology Holdings and LiveRetail. He has successfully invested in and built multiple subsidiaries and successfully exited 6 businesses having created over $110 million in wealth for the investors.
Quotes:
“About 85% of a consumer's disposable income will be spent within 15 miles." (00:02:54)
"We traditionally just see an ad that just talks about the product and has a headline and that's it. By adding the name of that city, the response rate will go up by a minimum of 30 to 40 per cent and typically four to five times.” (00:03:36)
“Whether you're apparel companies like Nike and Unilever, Procter & Gamble, you're all bidding against each other. So you're paying for a premium. On the other hand, when you buy that same set of criteria - so someone is interested in a product within the age range, income level, et cetera, but within six or seven kilometres or 10 or 12 miles around an area, you have no competitive bidding against you for those criteria. So the cost of your media is typically 60 per cent less.” (00:04:46)
“As a local business, the most important thing you have, and we always hear it, is location, location, location. And the reality is you need to make sure you market that location. So every ad you run has to include the name of a city or town because people that recognize that will respond and be engaged much higher.” (00:07:17)
“When you buy your advertising, you need to hyper-target it. And in digital, the more targeting elements you have, the better it is because you reduce your cost because you remove competition." (00:07:38)
“The reason you want those carousel ads is they help with engagement. So on social media sites, you can click on an ad and go to the website or buy something, do whatever you need. You can actually interact with the ad. You can slide it across and that gets people engaged. They can like the ad, which gives you free exposure. They can share the ad, which is even more valuable because people only share ads to applicable other people that are interested in the ad.” (00:19:27)
“Social media is at least 60 to 120 per cent more effective when you're doing localized advertising.” (00:19:59)
Timestamps:
[00:04:43] Hyper-targeting advertising.
[00:12:40] Pre-built ads with AI.
[00:15:00] Reducing Cost of Ad Production.
[00:17:59] Social Media Advertising Techniques.
[00:24:52] Crowdfunding a Business Opportunity.
Links:
Connect with Wayne Reuvers:
Websites: https://livetechnology.com and https://liveretail.com/
LinkedIn: https://www.linkedin.com/in/wreuvers/
 
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EP110: Why You Should Consider TikTok Ads For Your Marketing Strategy?

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers delve into the insights and key takeaways from a Mastermind session with Janet Johnson, a digital marketing expert with over 20 years of experience. Janet specializes in creating TikTok ads to boost leads and sales for her clients. We'll explore the possibilities of TikTok ads, learn about effective strategies, and understand the nuances of targeting and ad optimization. So, let's dive in and discover the untapped potential of TikTok ads for your business.
Quotes:
“TikTok, with over 1 billion active users worldwide, has grown into one of the largest social media platforms. And contrary to popular belief, it is not only for teenagers. In fact, one-third of its users are people aged 25 to 34 and more than 20% of its users are people aged 35 to 54.”  (00:00:03)
"TikTok ads have shown significantly higher ROI on sales funnels compared with Meta ads." (00:02:50)
“Before you do any ads, you should just fine-tune your sales funnel and visual and copy and test it out organically.” (00:03:20)
“Update your ads from time to time before this creative fatigue happens. This means that for people in your audience, that ad turns into so-called wallpaper and they don't notice it or they don't pay attention to it anymore.” (00:03:53)
“You need to find a good balance between keeping your ads fresh while not completely changing them and then having to struggle with content creation overwhelm.” (00:04:46)
“Get straight to the point by using a great hook, which is maybe a catchy phrase that is used to grab the viewer's attention” (00:05:30)
“The algorithms are so smart and they know exactly who they should show the ad to and who is most likely to take the desired action.” (00:06:27)
Timestamps:
[00:00:59] Increasing Leads and Sales with TikTok Ads
[00:05:58] Master New Strategies and TikTok Ads Targeting
 
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EP109: Main Differences In Using AI and Voiceover Talents in Marketing With Julie Williams

In this podcast episode, Mari-Liis Vaher from Powerful Marketers speaks with voiceover expert Julie Williams about the benefits of using voice-overs in marketing. They discuss the various ways voice-overs can enhance message delivery and engage audiences, including the use of professional voiceover talent. 
 
Julie Williams is a seasoned voiceover expert with a wealth of experience in helping businesses leverage audio in their marketing strategies. Her expertise spans across various applications such as commercials, narrations, eLearning projects, explainer videos, audiobooks, infomercials, phone systems and more. Julie also acts as a coach, helping other voiceover professionals refine their craft and become better at what they do. You can find her online at voiceovermomentum.com where she showcases her work and offers connections with a network of other voiceover professionals.
 
Quotes:
“Many people that own businesses like to voice their own stuff because maybe they have a good voice, so they think they can just do as well as a professional. But that's really not necessary because you can do a better job by hiring somebody who can connect with your audience better and it really doesn't cost as much as you might think." (00:02:37)
"AI isn't quite there yet when it comes to voiceover. I guess that'd be kind of like having AI write an article and you don't proofread it before you put it up.” (00:03:09)
“Especially if you really don't know anything about the voiceover industry or you have the preconceived notion that you really can't afford it, then I understand why you would do it. But there are lots of skills that AI doesn't have. ” (00:06:43)
“AI doesn't breathe sometimes. In fact, I never hear AI breathe.” (00:07:05)
“The thing about voiceover is not just that the voice says the words. You could do that. If you're going to go to AI, just do it yourself. But get a professional to present the words with personality." (00:08:05)
“If you tell them that they'll have a lot of repeat work, don't use that as a negotiating tactic. Ask them if you give discounts on repeat work.” (00:15:14)
“Audiobooks are very inexpensive. They don't pay well to the talents at all. And occasionally you can get a talent who's newer if you like how they do it. They just need to get experience.” (00:16:17)
Timestamps:
[00:03:42] The versatility of voiceovers: From commercials to e-learning.
[00:06:13] The Pros and Cons of AI Voiceover vs Human Voiceover.
[00:14:01] Negotiating and Hiring Voiceover Talents for Your Business.
Links:
Connect with Julie Williams:
Website: https://www.voiceovermomentum.com/
LinkedIn: https://www.linkedin.com/in/juliewilliamsvo/
 AI Samples:
AI sample 1
AI sample 2
 
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EP108: Practical Tips on How to Save on Advertising and Marketing Costs

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers dive into a topic that is on every marketer's mind: saving on advertising and marketing costs. Gaining exposure is important to any brand out there, but the reality is that marketing can be costly. So, how to achieve effective marketing without breaking the bank? Join our hosts as they share practical ideas and cost-effective strategies to build brand awareness, establish trust, and maximize marketing efforts without draining the budget. Get ready to uncover the secrets to saving on advertising and marketing costs.
 
Quotes:
“Without consistent and effective marketing, nobody really knows you exist.”  - 00:00:07
"Marketing is about building a brand and putting it in a better position to grow over time." - 00:01:28
“Embrace the idea that you don't have to do it all alone and that there's power in doing things together.” - 00:01:54
“Guest posting is one of the easiest ways to get connected with new audiences really and of course to achieve better exposure and through that build your own credibility.” - 00:04:11
“You can co-host webinars, visit each other's podcasts as guests, you can also do joints, workshops, campaigns, et cetera. You will have to double the marketing power and will both really increase your visibility.” - 00:04:29
“Focus on both giving and getting feedback and referrals. Because here the “givers gain” principle applies, which means that if you give testimonials to others then they are likely to return the favour. And this way you can again build your credibility.” - 00:05:46
“Repurpose and reuse the content as much as possible. Do not reinvent the wheel over and over again. Instead, use what you already have.” - 00:06:18
“Consider using some marketing automation tools that can really help reduce the load of different administrative tasks.” - 00:06:31
Timestamps:
[00:01:02] Cost-Effective Ways to Build Awareness with Marketing
[00:01:52] The Power of Collaboration in Marketing
[00:03:47] Reducing Marketing Costs
 
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EP107: The Importance of a Marketing Plan and How to Build One

In this episode Mari-Liis and Laura from Powerful Marketers emphasize the importance of having a marketing plan for achieving business goals. They discuss the process of building a marketing plan, including identifying activities, allocating budget, and tracking performance through KPIs. The hosts emphasize that consistency, learning from mistakes, and understanding the foundation of marketing are essential for long-term success. Make sure to tune in and learn how to create a marketing plan that helps you grow your business.
Download the 12-Month Marketing plan.
 
Quotes:
“In the words of Eisenhower, plans are nothing, but planning is everything.”  - 00:00:03
"You need to be consistent with your actions and of course, you need to understand what are you doing, why are you doing and when you are doing those things." - 00:01:32
“Yes, AI is here to change everything in marketing, but more than ever, brands that actually do something significant, brands that matter, are the ones that are going to stand out.” - 00:01:59
“We should all focus on doing marketing that really matters, not just trying to create more noise, really by feeling the pressure to constantly put yourselves out there and to do great work in whichever area of your life.” - 00:02:50
“To save money, time and most importantly, your own mental well being, creating this marketing plan is really a must for any marketer and also for any small business owner.” - 00:04:25
“Often business owners or marketers haven't taken this time to really figure that out and to figure out some very essential parts of their strategy such as what is the problem that your business really helps to solve?” - 00:05:40
“You always need to think about both internal and external activities in your marketing and also do not forget your existing customers and providing consistent communication to them as well.” - 00:07:45
“In addition to tracking your marketing costs and activities, you should always keep a close eye on your most important marketing metrics. So our advice is to write down those metrics at least once every month and then track the changes over a longer period of time to see the trends in marketing.” - 00:08:45
Timestamps:
[00:01:00] The importance of having a clear marketing strategy
[00:05:23] The necessary steps to setting up a marketing plan
[00:08:43] The significance of metrics and KPIs in tracking performance
[00:09:29] 12-Month Marketing Plan
 
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EP106: How to Leverage Events in Marketing? With Ruby Sweeney

On this episode of the Powerful Marketing Tips Podcast, Ruby Sweeney from The Events Hub joins host Mari-Liis to discuss the significance of events in marketing. Ruby emphasizes the importance of being proactive in event planning and strategy and highlights that events as essential for building trust and relationships with customers. She also discusses the value of aligning events with company values and using them as a marketing platform. Overall, events are a valuable tool for businesses of all sizes and sectors who want to connect with customers and grow their brands.
 
Ruby Sweeney is the founder of The Events Hub. Her key goals are to not only create engaging, memorable experiences for attendees but save clients the entire mental load from start to finish. To Ruby and her team, what they do is way beyond just events - it's about creating opportunities for relationships for businesses, being a trusted partner to take care of and nurturing clients’ business growth. With over 20 years of experience in the industry, Ruby was recently also recognized as one of The Most Influential Women in Events 2022 and emerged as a finalist in the Businesswoman category at the Great British Entrepreneur Awards. We are incredibly excited to partner with Ruby and The Events Hub for Malaga Marketing Week taking place in September 2023. Find out more about Malaga Week.
 
Quotes:
“Events was the number one offline marketing activity that brands and businesses trusted in to help grow their business and meet their objectives. Now, I feel that we're getting to those levels once more in 2023 and beyond." (00:03:39)
"Events are essential to businesses, marketers, entrepreneurs of all levels, all sizes, all sectors, and that they should be taken so seriously and they should be planned for strategically.” (00:03:57)
“Strategy is that one place where everybody should start with events. And I see time and time again, there's so many organizations, so many individuals can be reactive towards events and we're not proactive enough. So we need to strategize about events in the same way that we look at business objectives, marketing objectives, sales targets, and get really smart about how we leverage events” (00:04:42)
“You can build tons of trust around your brand because of the event, but you can market yourself via those necessary mediums, formats, platforms, before the event, after the event.” (00:06:00)
“The number one thing, whether you're building a brand personal or business, or wanting collaborations, or wanting lead generation, it's about relationship building." (00:07:39)
“Identify the sorts of conferences or events or interactions that you want to get involved with, the experiences you want to create, and how best you can leverage those things.” (00:10:08)
“It's about looking at the best use of people's time when they're attending an event, but it's also about identifying which events, experiences, conferences, webinars, etc. are going to achieve those targets that you have set for your organization or your company.” (00:10:43)
“From our side as the organizers, we need to be providing the attendees or partners or sponsors or exhibitors with the data, the intelligence around who is coming, what this event is about, and really focusing and niching down on what our event is looking to achieve so that on the flip side, those attendees, partners, sponsors, exhibitors know exactly what effort, what energy, what resources, what budgets to put against those events and those interactions, because we can't hide behind kind of mediocre events anymore.” (00:11:15)
“There are lots of different areas of events where AI is starting to have an impact and event tech is starting to kind of embrace those.” (00:14:41)
“When you look at the ROI of events as well, events are a really, really good value for money.” (00:18:50)
“The best way you can identify what works for you is to go and test something. And it doesn't have to be a big, huge one. What I do say to a lot of my clients is we start small, we take baby steps, and we give ourselves time because the thing you don't want to do is rush into something and then finally haven't given yourself and your team enough time to plan for it.” (00:20:29)
 
Timestamps:
[00:03:34] Importance of events in marketing.
[00:06:22] Pre-event outreach and relationship building.
[00:12:55] AI in event management.
[00:18:50] Event ROI and strategy.
 
Links:
Connect with Ruby Sweeney:
Website: https://theeventshub.com
LinkedIn: https://www.linkedin.com/in/rubysweeney/
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/ 

EP105: The Secret to Battling Content Creation Overwhelm

Join Mari-Liis and Laura from Powerful Marketers as they dive into the fundamentals of content strategy. In this podcast episode, they discuss targeting the right audience, delivering value, and making smart decisions about platforms and media. Utilize the Content Diamond Strategy (created by the Brand Builders Group), where one monthly piece of long-form content is repurposed into bite-sized posts across different platforms. Gain visibility, engagement, and qualified leads with their essential tips and strategies. Tune in and take your content strategy to the next level!
Grab a copy of the content plan template from our community.
 
Quotes:
“Before you start creating any content strategy, you have to know the answers to the following questions. So number one, who exactly do you help with your product or service? Who is your primary target audience? Number two, what's in it for them? You have to be able to show value to them. What problem can your product or service solve for them? Why should they care? Now think about how you create your content based on that. And number three, be clear on the where. So where will you share that information?” - 00:02:05
"The biggest secret to battling content creation overwhelm is planning." - 00:04:04
“It is called the Content Diamond Strategy because it is shaped like a diamond in the picture. So the idea is that for each month, you should have one focus topic. So that sits on top of the diamond. And that on this focus topic, you will create one piece of long form content. For example, a blog post, a podcast episode, a webinar, a video article, whatever it is. But this big piece of content sits on top of the diamond.” - 00:04:25
“The work will start in terms of repurposing content, meaning now they just have to make a lot of small pieces out of this one bigger content.” - 00:05:18
“Please remember that people are not paying attention as much as you think they do. So it is okay to really have the same idea cut into different formats, pieces and posts.” - 00:05:32
“Those smaller pieces can be quotes, pictures, polls, short videos, carousel posts. There are many options. And once you have all of those small pieces of content ready, then you just have to divide them between the different marketing channels that you use.” - 00:06:01
“The most significant benefit of repurposing content is that it makes content so much easier to scale. In other words, you don't have to think of new content every single day.” - 00:06:28
“You should always have this one clear call-to-action to your website so that you can get people off social media to the channels that you actually own, meaning your website, your blog post, your newsletter and so on.” - 00:07:05
“Your number one goal should always be having people on your lists, not growing followers so much for social media.” - 00:07:22
Timestamps:
[00:01:40] Content creation fundamentals
[00:04:26] Content Diamond Strategy
[00:08:00] Repurposing content
 
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