Powerful Marketing Tips podcast

EP124: TOP 5 Marketing Trends In 2024

Curious about how to navigate the marketing landscape in 2024? Tune in to this episode to discover the top 5 marketing trends expected to happen this year. Mari-Liis Vaher, the co-founder of Powerful Marketers, delves into each trend, highlighting key opportunities and ways to overcome possible obstacles.
 
Timestamps:
(00:01:18) Trend #1: Relationship-Driven Marketing
(00:02:34) Trend #2: Mix and Match AI-Driven and Real Interactions
(00:04:33) Trend #3: Ethical and Sustainable Marketing
(00:05:38) Trend #4: Marketing and Sales Alignment Through Data Analysis
(00:06:58) Trend #5: Content is Still King, but Social Proof Is Queen
 
📖 Read the blog post on the same topic: https://powerful-marketers.com/top-5-marketing-trends-in-2024/
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EP123 With Nick Cramp: Mastering Business Freedom: Thriving Without Overwhelm

Most people start a business with the hope to gain more freedom, yet often find themselves drowning in a sea of responsibilities. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Nick Cramp, a seasoned professional with three decades of entrepreneurial experience. As a coach, Nick primarily works with adolescent leaders, who are leaders of businesses that have been successful but need to transition to maintain that success and become less dependent on the owner-founder. Tune in to the episode to find out how to stop being the biggest bottleneck of your business.
Quotes:
"My book is also my philosophy, which is better before bigger." (00:02:27)
“And I think that's what keep businesses small is that desire or the need in the owner to control too much.” (00:04:47)
“I think the structure needs to evolve where their role becomes smaller and they grow these other roles around them so that they can dip in and out of those areas, but the accountability for that area sits with somebody else.” (00:07:09)
“Yeah, the second thing is that we haven't actually laid down an organizational playbook. We haven't articulated well enough what we want to happen at each stage in the business, because it's in our head and we do it naturally. And we expect other people bizarrely to understand what we understand without telling them.” (00:12:28)
“We half-delegate which is like being partially pregnant. It just isn't a thing. It's either their responsibility or my responsibility and it's far easier if it sits with a single person rather than it being a joint situation.” (00:18:37)
“The best leaders are the ones that have objectivity from a detached viewpoint." (00:24:32)
“I think the four steps are important because you owe it to yourself. I think you owe it to yourself, but you also owe it to your future self.” (00:29:05)
Timestamps:
[00:07:09] Organizational structure needs clarity and flexibility.
[00:07:09] Playbook with clear guidelines.
[00:18:20] Delegate accountability for effective leadership.
[00:23:46] Objective detachment in business.
Links:
Connect with Nick Cramp:
Website: https://www.nickcramp.com/
LinkedIn: https://www.linkedin.com/in/nickcramp/ 
YouTube: https://www.youtube.com/@nickcramp/ 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP122 With Frank Agin: Why You Are Not Getting Referrals (Even If You Network A Lot)

Networking for referrals can be a valuable strategy for business owners and professionals looking to expand their reach, increase visibility, and create potential partnerships. However, many people find themselves overwhelmed by networking and frustrated by the lack of referrals they receive. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Frank Agin, a thought leader in business networking and professional relationships since 1997. Frank shares his insights on 3 common mistakes people make when networking.
Quotes:
"There have been studies done at Harvard. It was done over years and years. But loneliness is worse for your health than smoking. We need people in our lives." (00:03:01)
“We do business with those we know, we like, we trust.” (00:08:32)
"And it's entirely possible that there are people out there, they're known, and they're liked, but people don't necessarily trust them. And I always tell people there's really two aspects to trust. One aspect of trust is they have to believe in your honesty. And then the second aspect of trust is that they have to believe in your reliability or your capability.” (00:09:58)
“[My parents], they knew me. They liked me. They trusted me. I never got a referral from my parents. Never. You know why? Because I never explained to my parents what a good referral would be for me.” (00:13:57)
“But if they don't know how to recognize opportunities, you're not going to get a referral." (00:14:32)
“And I tell people, it's your job. If you're looking for referrals, it's your responsibility to get the people around you to understand what it means. It's not their responsibility to learn all about you.” (00:17:40)
“And we need to empower people with that language. When you see this, recognize me. When you hear this, recognize it could be a good opportunity for me.” (00:29:04)
“But the exercise I give in my organization is, what I tell people is, don't tell me what you do. Don't tell me you're a marketer. Tell me when you do it.” (00:33:36)
Timestamps:
[00:02:53] Why should we network?
[00:07:53] Mistake #1: There is no relationship
[00:12:55] Mistake #2: Failure to create recognition
[00:24:07] Mistake #3: Not knowing how to talk about what you do
Links:
Connect with Frank Agin:
Website: https://frankagin.com/ 
LinkedIn: https://www.linkedin.com/in/frankagin/ 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP121: The Art of Attraction: 7 Ideas for Effective Lead Generation

As a business owner or marketer, you surely understand the importance of generating leads to grow your business. But how can you attract high-quality leads and stand out from your competitors? The answer lies in offering valuable resources, called lead magnets, that capture the attention and contact details of your target audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore seven powerful lead magnet ideas that can help you generate quality leads and nurture them into loyal customers. 
Quotes:
“A lead is someone who could potentially be a great fit for your business and vice versa.” (00:01:16)
“And as you get their emails, you can keep on building that relationship and nurturing that relationship until they are finally ready to become your customer.” (00:02:29)
“So when you build your own email list, you will have the power to decide how you communicate to them, how often you do that, and of course you can choose what kind of messages you send them.” (00:03:38)
“Gathering emails is very crucial, but I just want you to think of the way that you gather those emails because there are a lot of laws and regulations about privacy and data protection as well.” (00:04:18)
"So definitely think regarding your own business, is there a template or a tool that you can build that makes your customers or potential customers' lives a lot easier because people are actively searching for solutions like that all the time." (00:07:50)
“And just to recap, what we talked about were templates and tools, video courses and webinars, ebooks and white papers, product trials, strategy goals, quizzes and tests and giveaways and discounts.”  (00:16:36)
Timestamps:
(00:06:09) Templates & Tools
(00:08:06) Video Courses & Webinars
(00:10:30) Ebooks & White Papers
(00:12:02) Product Trials
(00:13:12) Strategy Calls
(00:14:14) Quizzes & Tests
(00:15:37) Giveaways & Discounts
 
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Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP120 With Janet E Johnson: The Challenges of Running Digital Ads and How to Overcome Them

Embracing advertising for business growth is crucial in today's digital age, however for most business owners the ever changing landscape of digital ads is too overwhelming. In this episode, Mari-Liis Vaher from Powerful Marketers interviews Janet E Johnson to discuss the challenges and frustrations of running digital ads and how to make advertising money count. Together, they explore strategies to avoid common pitfalls and achieve measurable results in marketing efforts. Tune in to learn how to navigate the world of digital ads and maximize your advertising ROI.
Janet E Johnson is an ad agency owner, coach, worldwide speaker and podcaster that specializes in helping business owners get a return on their investment. She has generated millions of dollars for clients with their Online Sales Funnels, Facebook, Instagram and TikTok advertising. 
Quotes:
“What I found was that the return on investment was much more difficult to get with doing just posting compared to doing ads. Because with ads, you can learn from the data and the analytics and you can shift and scale it up to really know and make that profit." (00:02:59)
"AI and the algorithms got so smart lately that the possibility of using a broader audience and letting the ads do the work for you can happen as well.” (00:04:57)
“So if you have the goal of a conversion or a purchase even, then they're more likely to find people that would actually convert or buy.” (00:07:06)
“Well, I mean, the ads will work from the get go. I mean, they're going to work, but they could be really expensive.” (00:09:33)
“The more budget you have, obviously, the faster you get the data." (00:09:50)
“As for budget, it does depend on the size of the company. For TikTok ads, for instance, and even with Facebook, I recommend no less than $20 a day. But it really should be more like the recommended to start, I typically say we want to start between $30 and $50 a day.” (00:14:38)
“What I will say is, if you really want a business that is going to be consistent and scale, even to the level that you want, you really, really, really should embrace advertising, the ads, because you can learn from the data, you can learn along the way, it's the only thing that really provides consistency compared to the organic side of the social media.” (00:20:33)
Timestamps:
[00:04:19] Target audience expansion
[00:07:18] Testing is crucial for successful advertising
[00:10:59] Dynamic ads vs normal ads
[00:13:21] Timeframe for seeing ad results
[00:20:12] Embrace advertising for consistent growth
Links:
Connect with Janet E Johnson:
Website: https://www.janetejohnson.com/ 
LinkedIn: https://www.linkedin.com/in/janetejohnson/ 
Instagram: https://www.instagram.com/janetejohnson/ 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP119 With Michelle Lee Myrter: Increase Impact, Influence, And Income With The BANK

In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Michelle Lee Myrter, who shares her journey of rebuilding her life after losing her job and how she became an expert in building relationships. Michelle discusses the BANK system, which is a reverse-engineered personality science based on buyology (the science of buying behavior) and core values, and explains how it differs from the well-known DISC model.
Michelle is a business coach and trainer, and an international professional speaker. She has 28 years of experience in sales and marketing for a multi-million dollar company. After losing everything, she built a very successful company and direct sales business by using the BANK system she now teaches other people. 
Quotes:
“And what happened is my life transformed. I was able to grow my company, which was my main goal from zero to 2.2 million in less than three years. But the biggest change that happened was this changed my life with my children. It saved my relationship with my oldest son." (00:02:39)
"BANK is reverse engineered. personality science, and if you line up DISC and BANK, they're exactly the same, only completely different. And the reason they're completely different is because it's not based in psychology. It's based in buyology, the science of buying behavior, and it's based on core values.” (00:05:39)
“Every person is made up of all four. So it depends on the order that they're in. That makes them the unique person they are.” (00:08:03)
“The biggest mistake that entrepreneurs and business owners make is that they speak in their own code, even in relationships with your spouse or your child. We're speaking in a way we understand. It's not the person's job sitting across from us to try to figure out and interpret what we're saying. It's our job to communicate clearly so they understand.” (00:10:04)
“Every code is important, and every code can be successful. Sometimes it takes more to get into action for certain codes." (00:21:16)
“It's all about the person sitting across from you. The better you can become at understanding it's not personal, it's personality. People matter. Everyone deserves to be seen, heard and understood.” (00:24:42)
Timestamps:
[00:05:38] The Difference Between DISC And BANK
[00:06:30] Blueprint Personality
[00:06:49] Action Personality
[00:07:10] Nurturing Personality
[00:07:24] Knowledge Personality
[00:07:24] How To Communicate With Different Personality Types?
 
Links:
Connect with Michelle Lee Myrter:
Website: https://codebreakertech.com/ref/michelle.myrter/ 
LinkedIn: https://www.linkedin.com/in/michelle-myrter/ 
Instagram: https://www.instagram.com/michellelee_721/ 
 
Get your complimentary B.A.N.K. ™ report: https://my.bankcode.com/?ref=michelle.myrter 
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP118: 6 Essential Email Automation Flows for Every Business

In today's fast-paced digital world, businesses are constantly looking for ways to streamline their marketing processes and maximize their revenue. One powerful tool that can help achieve these goals is email automation flows. By automating certain tasks and following up with contacts, businesses can ensure consistent engagement, personalized communication, and increased conversions. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers will dive into the world of email automation flows, exploring their benefits, common use cases, and best practices.
Quotes:
"Email automations are trigger based emails that you set up once. And every time a new contact meets the condition that you have set for that flow, they will receive the email or a series of emails." (00:01:31)
“If you are gathering feedback, do not forget about adding good feedback on your website and to your other channels because you can show that to your potential customers also.” (00:06:08)
“So just think of ways that you can make your customers' lives easier by just popping up right before they need you.” (00:11:22)
“Make sure that you send them to the appropriate next step and not just spam them, because that's the potential danger with those email automations that they become irrelevant and or too frequent if, you know, the customer is in multiple flows at the same time.” (00:13:56)
“If you are already gathering those contact details for giving them access to a tool or a download or a template or a book, then make sure to keep nurturing that contact because if you are only sending them one email like here's your download, then the relationship goes cold very quickly.” (00:17:14)
Timestamps:
(00:02:53) Birthday Emails
(00:04:25) Feedback Emails
(00:11:51) Event/Webinar Emails
(00:08:11) Abandoned Cart Emails
(00:17:11) Lead Magnet Download Emails
(00:18:26) Newsletter/Membership Welcome Emails
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP117: How to Build a Reliable Brand Online?

Your online presence can make or break your business, at least when it comes to first impressions. In this episode, Mari-Liis and Laura from Powerful Marketers talk about building a reliable brand and its importance for achieving long-term success. Whether you're just starting out or looking to strengthen your online presence, this episode will serve as a valuable reminder of the essentials.
 
Quotes:
“Because with an oversaturated marketplace, you must be perceived as a reliable brand in order to stand out and get your target audience's attention.” (00:00:13)
“Go over your website through the perspective of a potential client who doesn't know anything about you yet.” (00:06:54)
“The most important part is to remember the consistency and recognizability of your social media platforms because these are the cornerstones for online credibility. So whether it’s your website, social media profile or email communications, this cohesive appearance helps your brand really shine.” (00:09:10)
“A well established and consistent online presence saves you money, time, nerves, your resources in the long run for sure.” (00:13:32)
“Your online presence really is the first touch point for potential clients. So make sure it really reflects your professionalism and the value you offer, really.” (00:14:06)
 
Timestamps:
(00:01:08) The Importance of Brand Reliability for Business Success
(00:04:17) Optimizing Email Signature and Website for Client Engagement
(00:08:58) Promoting Business Online: Importance of Consistency and SEO
 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

EP116: AI in Marketing: Embrace the Future of Creativity

Artificial intelligence (AI) is revolutionizing various industries, and marketing is no exception. In a recent podcast episode, Mari-Liis and Laura from Powerful Marketers, discuss the use of AI in marketing in 2023 and explore its impact on the industry. This blog post delves into their insightful conversation, addressing common concerns, and highlighting the potential of AI as a game-changer in marketing.
 
Quotes:
“AI actually learns from you and it really adapts to your inputs.” (00:03:21)
“From psychology we know that we all love to buy things, but we don't like to be sold to.”  (00:02:31)
“I would suggest to think of AI as your new employee. Maybe at first, of course, it takes time for it to understand your communication style and your expectations, but eventually it can really increase the productivity of your copywriters and other team members that you have.” (00:03:52)
“The key is to ask the right questions and also provide relevant information.” (00:04:42)
“Be prepared to play around with it a little bit and train it and give it feedback over and over again. And it will become wiser and it will become stronger.” (00:05:28)
“AI cannot strategize, offer these human connections, emotional intelligence or critical thinking. So the output can be only as good as the input is.” (00:06:08)
“Think of AI as your assistant, not as somebody who can do things for you entirely, but they can assist you. So if you know what you need, you have to be very precise with your communication, which is a skill that you also need in human interactions. So if you know what you need, then AI can really be helpful there. So approach AI with that mindset of collaboration.” (00:08:20)
Timestamps:
(00:00:31) AI: The Game Changer for Marketing and Business
(00:01:55) Embracing Artificial Intelligence for Enhanced Productivity in Marketing
(00:04:41) How to Train AI?
(00:07:21) Use AI in Personal Life As Well
 
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EP115: From Potential to Profit: 5 Reasons Why Potential Customers Aren’t Buying

Business owners invest significant time and resources into attracting potential customers to their products or services. However, it can be frustrating when those potential leads fail to convert into paying clients. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the reasons why potential customers may not convert and provide actionable solutions to improve conversion rates.
 
Quotes:
“But that brings us to the first reason why your potential customers are not converting and that is lack of service centric mindset. And what that means is that you as a business owner are only focusing on pushing your business, your product, your service, and you are not actually focusing on what the customer needs.” (00:01:47)
“From psychology we know that we all love to buy things, but we don't like to be sold to.”  (00:02:31)
“So your product or service is most likely amazing and very excellent and there is real value. But many businesses struggle to showcase that value in a way that the audience would actually understand.” (00:03:21)
“There are so many scammers out there and people don't know really who to trust. And in marketing we know that it's all about knowing, liking and trusting the brand or the service or the product that you are offering.” (00:04:01)
“For any business, in any industry, it makes so much more sense to focus on retaining your customers instead of constantly trying to acquire new ones. Because it is so much more cost effective to keep your existing customers, keep them happy, keep them satisfied, so that they would keep coming back to you and of course refer new people to you as well.” (00:04:54)
Timestamps:
(00:01:45) Lack of Service-Centric Mindset
(00:02:25) Sales Pressure
(00:03:12) Lack of Understanding the Value
(00:03:55) Lack of Trust
(00:04:45) Poor Customer Service
 
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