Powerful Marketing Tips podcast

How to Turn Content Into Clients

Do you struggle to create content that converts web traffic into clients and sales? According to Gregg Havass, copywriting expert and President of WordsPerfect, Inc., the most effective content connects to prospective clients on an emotional level. 
Gregg explains that all buying decisions are ultimately based on emotion, not logic. People who feel understood, appreciated, and loved are more likely to purchase your products or services. He compares content creation to writing a love letter, and says it is important for potential clients to feel the love in everything you write. 
Tune into this week’s episode of Powerful Marketing Tips to learn more about how to appeal to your site visitors on an emotional level, how to use effective copywriting to convert web traffic into sales, and how to approach marketing from the heart.
 
Quotes
• “Content creation is necessary because when people see your brand they probably don’t know you, or your products or services. This is maybe the first time they’ve ever seen you…You only have about ten seconds to sell a site visitor. When they come to your website, they have a certain issue, or set of issues, with an undercurrent of emotion that are attached to those issues, and they want you to address all of those issues and the undercurrent of emotions before they buy your products and services, not afterward.” (01:19-01:59)
• “One hundred percent of buying decisions are based on emotion. Logic has nothing to do with anyone’s decision to buy any product or service.” (02:32-02:40)
• “All of the content that you create…that entire message should be thoroughly connective and consistent with your brand’s message and mission.” (06:11-06:36)
• “I’ve been in this business three decades, and I’m still learning. But I learned from people who taught me ‘this is the way we brand ourselves to the top of our industry and this is what we need you to do’…Most business owners aren’t exposed to that. I was only lucky to be exposed to that. In fact, when I learned it, I decided to take everything I thought I knew about branding and just throw it in the garbage.” (10:36-11:09)
• “When you post, let them feel the love. You don’t have to exactly say the word ‘love,’ but it’s almost like you’re sending a Hallmark card of sorts. And they’re just like, ‘Wow, this is so loving and connective…’ It really it doesn’t matter what you’re selling. Send the love anyway, that’s all they respond to.” (25:40-25:58)
• “Never stop trying. Greatness is just a step away from most people. Most people with a great idea just stop short of it. Don’t stop short of it. Go for what you’re passionate about.” (30:11-30:25)
 
Links
Connect with Gregg Havass:
• Website: www.wordsperfectinc.com
• LinkedIn: https://www.linkedin.com/in/gregg-havass-5723745
• Facebook https://www.facebook.com/wordsperfectinc
• FREE Zoom consultation of up to 30 minutes for business owners who want to have their content evaluated: www.calendly.com/gregg_havass
 
The song that motivates Gregg into action:
• Survivor - Eye Of The Tiger (https://www.youtube.com/watch?v=btPJPFnesV4)
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

3 reasons to visualize your marketing metrics with Google Data Studio

„How to use your metrics and data for better decision-making?“ is something that many business owners contemplate. Tune in to this quick tips episode to hear Laura Kukemelk share the 3 most important reasons why you should consider setting up Google Data Studio.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laura-kukemelk/

How to Utilise LinkedIn Company Pages to Build a Strong Business Brand

Do you want to build a following on LinkedIn to grow your business? According to Michelle Raymond, Chief LinkedIn Strategist at Good Trading Company, the best way to accomplish this is to get your employees involved in developing a community of people who are interested in what your business has to offer. 
LinkedIn is an excellent tool for marketing your company, even if you think you are too busy to invest much time into it. In today's episode, Michelle provides a few key strategies you can use to maximize the potential of your company page without having to sink all of your time into it. She explains that even posting just once a week (or once a month!) is enough to build your brand when first starting out with a company page. If you focus on diversifying your posts, people will stay entertained by the variety and more likely to interact with your content.
Tune into this week’s episode of Powerful Marketing Tips to learn more about the benefits of having a LinkedIn company page, how to gain followers and build a community on LinkedIn, and how to create engaging content that will get people more interested in your brand. 
 
Quotes
• “The reason that I say to people that you need [a company page]… is that if someone searches for your business name on Google…LinkedIn results always show on the first page for your business name.” (05:54-06:18)
• “If you want to get the most out of your company page, you’ve got to teach your employees and give them training on how to get the most out of LinkedIn. Then what you do is you use your company page to build up their personal brands and you ask the employees to help build the company brand and the more that you work together, the more that the benefits come through.” (06:56-07:17)
• “Use all different styles of content. Don’t just do all text posts or all polls or all video – mix them up. Because we find that we get the best results when we mix things up.” (13:01-13:13)
• “If company pages are boring and don’t entertain, people will run away from them. We need two posts in that two-week period that are feel-good posts.” (16:35-16:51)
• “If you surround yourself with powerful people that are good at what they do and build a community online to support your business growth, that will be the best tool on LinkedIn you will ever find.” (27:40-27:52)
 
Links
Connect with Michelle J Raymond
• Website: www.goodtradingco.com.au
• Business Gold Book (World First Book on LinkedIn Company Pages): https://www.linkedin.com/company/business-gold-book/
• LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
• Instagram: https://www.instagram.com/good_trading_co/
• Twitter: https://twitter.com/good_trading_co
 
The song that motivates Michelle into action:
• Higher Love - Kygo and Whitney Houston (https://www.youtube.com/watch?v=JR49dyo-y0E) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

4 steps to aligning your sales & marketing

„If marketing brings in leads but the sales department does not convert them - are the leads bad or is the sales process bad? Or if marketing is not bringing in enough leads, is it a matter of bad marketing, small budget, wrong target audience or something else?“ discusses Mari-Liis Vaher on this quick tips episode.
Listen to find out how to effectively align your sales and marketing activities, so that they can work together towards achieving your business goals!
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/

How to Create Distinction in Your Marketing

Do you want your business to stand out from the competition? According to Scott McKain, best-selling author and keynote speaker, the best way to attract and retain customers is to differentiate yourself from your competitors in a meaningful way. In today’s episode, Scott sits down with host Mari-Liis Vaher to discuss what it means to create distinction in your marketing. 
Scott believes that marketing is all about making your business more attractive, so that your target customer chooses you over your competitors. Many business owners make the mistake of trying to be like everybody else in their field; however, what ultimately attracts customers are the things that make you unique. Scott explains that it is crucial to first cultivate your differences and then use them to your advantage in your marketing efforts. He discusses the four cornerstones of marketing and how to utilize them to grow your business.
Tune into this week’s episode of Powerful Marketing Tips to hear more about the four cornerstones of marketing. Listen to learn about the importance of standing out from the crowd and leaning into your differences.
 
Quotes
• “One of the worst things that we could do is to market performance that the people on the frontline can’t execute. And all of that is part of the customer experience. So we all have to work together to create this extraordinary experience that gets customers repeating and referring.” (25:15-25:38)
• “One of the most important qualities is resilience. The ability that after you’ve been knocked down by whether it’s a challenge in your small business or a dwindling customer base because of a pandemic or whatever it might be. The ability and the resilience to take it to the limit one more time is a message that I still find inspiring even though it’s an old song and that still continues to encourage me every time I hear it.” (31:15-31:40)
• “The success of business is based on customer choice. The customer chooses us instead of the competition. So the way that we are chosen is because of our differences, not because of our similarities. But yet, most of us in business have not really thought of that, not really analyzed that. And I realize that because I have a small business and that was my biggest mistake, my biggest problem in the early days of my small business. I thought, 'If I want to be successful I have to be exactly like everybody else in my field,' which made me nothing more than at best average.” (4:53-5:34)
• “I want to keep looking forward, not back. There’s a reason the windshield is bigger than the rearview mirror in a car. You need to be looking forward, not back.” (9:59-10:07)
• “Marketing to me is about how we become more attractive so that we get chosen.” (14:05-14:10)
• “We always hear: 'think outside the box,' but what I’ve found in my research is that a lot of that is because we haven’t really defined our box to begin with. We think we always have to think outside of it because we don’t really know what it is. And if we always have to think outside of it, shouldn't we, as my friend Steve Shapiro says, shouldn’t we get a better box?” (14:21-14:44)
 
Links
Connect with Scott McKain:
• Website: www.scottmckain.com
• LinkedIn https://www.linkedin.com/in/scottmckain/
• Twitter https://twitter.com/scottmckain
• Instagram https://www.instagram.com/scottmckain/
 
The song that motivates Scott into action:
• Eagles - Take it to the limit (https://www.youtube.com/watch?v=tJkW0Clsvrk) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

3 Pros & 3 Cons: Hiring a Marketer vs. Using a Marketing Service

"If you are a business owner, then at one point or another you have probably come to the point where you realize that you may need to do more in marketing than you are currently doing. And depending on your resources - your time, money, skills - you may choose to do it on your own OR you may choose to hire some help. But the question is - should you hire an in-house marketer or go for a marketing service provider?" discusses Mari-Liis Vaher on this quick tips episode.
 
Listen to the episode to find out what are the 3 pros and 3 cons of hiring a marketer.
 
Connect with Mari-Liis on LinkedIn:
https://www.linkedin.com/in/vahermariliis/

How to Create Better Content in Less Time

Do you want to create better content for your business in less time? According to Mark Savant, the owner of Mark Savant Media, the best way any entrepreneur can increase their sales is by improving their online presence. In today’s episode, Mark sits down with host Mari-Liis Vaher to discuss strategies to restructure your digital marketing to yield better business results. 
Whether we like it or not, our cell phones are a part of our daily lives. Not only does social media allow us to interact with our friends and family, but it also gives us the opportunity to reach consumers all over the world. For this reason, it is crucial that every business owner has multiple forms of social media. When it comes to putting your content together, Mark explains that it is crucial to understand who your target audience is and what problem they need solved. This will set you apart from competitors and attract your ideal customer base. 
Tune into this week’s episode of Powerful Marketing Tips to learn more about the power of social media, the content creation lifecycle, and how to create a digital marketing strategy that represents your brand and turns attention into income. 
 
Quotes
• “It's so important right now in 2021 Q4 and beyond that, we're investing in our digital media presence.” (01:33-01:44)
• “It's important that you have some strategy behind your marketing, so that you're speaking to the right people at the right time, delivering the right message, so they can actually become a future client.” (02:18-02:27)
• “If you are branding yourself properly and if you've got the right messaging, it's amazing what the power of the internet and social media can accomplish for your business.” (02:28-02:40)
• “Whether it's consciously or subconsciously, our phone and social media impact nearly every part of our day.” (03:32-03:38)
• “If you're not creating social media content, your business is dead.” (08:33-08:38)
• “The cool thing about social media is you can speak to specific people and solve specific problems with your specific solutions.” (17:42-17:48)
 
Links
Connect with Mark Savant:
• Website: www.marksavantmedia.com
• The After Hours Entrepreneur Podcast: https://www.buzzsprout.com/1246622
• LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145/
• Facebook: https://www.facebook.com/MarkSavantMedia/
• Instagram: https://www.instagram.com/marksavantmedia/
• Twitter: https://twitter.com/marksavantmedia
• YouTube: https://www.youtube.com/channel/UC2ePGMF5jsWze1sc0Gftf4w
 
The song that motivates Mark into action:
• Metallica - Enter Sandman (https://www.youtube.com/watch?v=CD-E-LDc384) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to Get Started with LinkedIn Marketing

“Put yourself out there,” says Michelle Griffin, personal brand strategist and founder of @BRANDthority. Michelle’s mission is to support business owners in achieving growth goals and becoming thought leaders in their respective industries, particularly through the networking power of LinkedIn.
Michelle uses LinkedIn as her go-to platform to grow her personal brand and teaches her clients how to do the same. On today’s episode, she shares useful strategies for getting started on LinkedIn, including how to write a great headline, what type of photo to use, and how to create a banner that gives a lasting first impression. Michelle also highlights the importance of having a business page on LinkedIn as a way to give your company legitimacy and authority. 
Tune into this week’s episode of Powerful Marketing Tips for a conversation with Michelle Griffin and host Mari-Liis Vaher about the importance of building your brand and how best to accomplish this on LinkedIn. If you’ve been wanting to create a standout LinkedIn profile, but you’re not sure where to start, this episode is for you!
 
Quotes
• “I would only choose LinkedIn if it is where your audience is and where you’re comfortable of course and where you can make the biggest impact.” (02:52-02:58)
• “Your headline…The first 50 characters are what people see when they connect with you, when you comment. It follows you around the entire platform.” (06:25-06:36) 
• “Put yourself out there is my mantra.” (10:49-10:51)
• “[Your featured section] is truly the area where you should talk about you…If you’re a consultant or entrepreneur have your booking thing there, too…Think of it as a sampler platter of what you do.” (16:45-17:26)
• “Let’s be a brand authority. Let’s be that authority in your industry. Authority sounds powerful but you’re not self-promoting. A lot of my clients are really experts and have a lot of expertise but they don’t want to say it, so that’s a nice way to say it without being really braggy.” (24:45-24:59)
 
Links
Connect with Michelle Griffin:
• Website: www.michellebgriffin.com
• LinkedIn: https://www.linkedin.com/in/michellebgriffin/
• Twitter: https://twitter.com/IamMBGriffin
 
The song that motivates Michelle into action:
• New Radicals - You Get What You Give (https://www.youtube.com/watch?v=DL7-CKirWZE) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

About Laura Kukemelk

"I was mesmerized by the idea of acknowledgement and professional success. Even though, in my heart, I knew I was afraid of doing most of the things that would actually lead me to a powerful career," says Laura Kukemelk, the co-host of the Powerful Marketing Tips podcast.
Listen to the episode to find out how Laura transformed her life from an entry-level marketer to a business owner, marketing expert and podcast co-host.
Connect with Laura on LinkedIn:
https://www.linkedin.com/in/laura-kukemelk/

About Mari-Liis Vaher

"My goal is to help business owners as I have overcome incredible struggles myself," says Mari-Liis Vaher as she shares her personal journey of growth.
Listen to the episode to find out how Mari-Liis has faced life-changing challenges and how she has built the international brand Powerful Marketers.
Connect with Mari-Liis on LinkedIn:
https://www.linkedin.com/in/vahermariliis/