Powerful Marketing Tips podcast

How to Get Started with LinkedIn Marketing

“Put yourself out there,” says Michelle Griffin, personal brand strategist and founder of @BRANDthority. Michelle’s mission is to support business owners in achieving growth goals and becoming thought leaders in their respective industries, particularly through the networking power of LinkedIn.
Michelle uses LinkedIn as her go-to platform to grow her personal brand and teaches her clients how to do the same. On today’s episode, she shares useful strategies for getting started on LinkedIn, including how to write a great headline, what type of photo to use, and how to create a banner that gives a lasting first impression. Michelle also highlights the importance of having a business page on LinkedIn as a way to give your company legitimacy and authority. 
Tune into this week’s episode of Powerful Marketing Tips for a conversation with Michelle Griffin and host Mari-Liis Vaher about the importance of building your brand and how best to accomplish this on LinkedIn. If you’ve been wanting to create a standout LinkedIn profile, but you’re not sure where to start, this episode is for you!
 
Quotes
• “I would only choose LinkedIn if it is where your audience is and where you’re comfortable of course and where you can make the biggest impact.” (02:52-02:58)
• “Your headline…The first 50 characters are what people see when they connect with you, when you comment. It follows you around the entire platform.” (06:25-06:36) 
• “Put yourself out there is my mantra.” (10:49-10:51)
• “[Your featured section] is truly the area where you should talk about you…If you’re a consultant or entrepreneur have your booking thing there, too…Think of it as a sampler platter of what you do.” (16:45-17:26)
• “Let’s be a brand authority. Let’s be that authority in your industry. Authority sounds powerful but you’re not self-promoting. A lot of my clients are really experts and have a lot of expertise but they don’t want to say it, so that’s a nice way to say it without being really braggy.” (24:45-24:59)
 
Links
Connect with Michelle Griffin:
• Website: www.michellebgriffin.com
• LinkedIn: https://www.linkedin.com/in/michellebgriffin/
• Twitter: https://twitter.com/IamMBGriffin
 
The song that motivates Michelle into action:
• New Radicals - You Get What You Give (https://www.youtube.com/watch?v=DL7-CKirWZE) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

About Laura Kukemelk

"I was mesmerized by the idea of acknowledgement and professional success. Even though, in my heart, I knew I was afraid of doing most of the things that would actually lead me to a powerful career," says Laura Kukemelk, the co-host of the Powerful Marketing Tips podcast.
Listen to the episode to find out how Laura transformed her life from an entry-level marketer to a business owner, marketing expert and podcast co-host.
Connect with Laura on LinkedIn:
https://www.linkedin.com/in/laura-kukemelk/

About Mari-Liis Vaher

"My goal is to help business owners as I have overcome incredible struggles myself," says Mari-Liis Vaher as she shares her personal journey of growth.
Listen to the episode to find out how Mari-Liis has faced life-changing challenges and how she has built the international brand Powerful Marketers.
Connect with Mari-Liis on LinkedIn:
https://www.linkedin.com/in/vahermariliis/

About the Podcast

“Nothing is really impossible, even great marketing is not impossible,” says host Mari-Liis Vaher, a Marketing and Mindset Coach for business owners. Mari-Liis has been working in marketing for 20 years and has first-hand experience in creating, managing and marketing small businesses. 
Mari-Liis decided to create the Powerful Marketing Tips podcast to help small business owners navigate the confusing and at times overwhelming world of business, sales and marketing. She knows from experience how tricky it can be to promote your product and mission and wants small business owners to know that they are not alone in their struggles. Through this podcast, small business owners can gain access to proven strategies, practical tips and inspiring guest speakers to help make owning and marketing their company less stressful. 
Tune into this week’s episode of Powerful Marketing Tips for an introduction to host Mari-Liis Vaher’s story and what to expect in upcoming episodes of the show. The podcast will feature longer interview-style episodes with guest speakers and shorter episodes containing practical tips for small business owners. Start your journey to more powerful marketing strategies today!
 
Quotes
• “You are not alone in your struggles. Being a small business owner can be very difficult. You have so many roles and responsibilities at once and let's be honest, most of the time you feel like you are just figuring stuff out on the go. You are constantly exposed to new information, at times even contradicting information, and you don’t know who to trust or which advice to take.” (0:32-0:58)
• “To help you find clarity in this chaotic world of business, sales and marketing, we have created the Powerful Marketing Tips podcast. The purpose of this podcast is to process marketing through the lens of an overwhelmed business owner. We will share proven marketing strategies, inspirational guest speakers, and practical tips to cover your marketing caps and also to drive your own performance.” (1:30-1:54)
• “Conquering the impossible, either personal or professional, is never effortless or quick. You need to decide right now that you are not going to be the victim of your circumstances and you are not going to accept mediocrity. Nothing is really impossible, even great marketing is not impossible.” (3:25-3:44)
 
Links
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm