Powerful Marketing Tips podcast

7 Steps to Effective Calendar Management

The number one reason why so many busy professionals feel stressed, anxious, unmotivated and unhappy about their work is poor time management. In this quick tips episode, Laura Kukemelk shares the 7 steps to effective calendar management so that you can be more productive!
 
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/

Why Leaders Need to Evolve Before They Can Transform Their Companies

Are you contemplating the best strategy for growing your adolescent business in 2022? According to Nick Cramp, business owner and author of Better Before Bigger, there are six key areas of your business to focus on improving. 
Nick works with adolescent businesses to help them grow into sustainable, mature companies. In his book, Better Before Bigger, he outlines six key areas that consistently lead to successful growth. He emphasizes the importance of growing better before growing bigger and explains business growth as climbing a mountain with periods of growth occurring at each plateau. The six key areas discussed are: inspirational leadership, strategic clarity, reciprocal relationships, numerical extrapolation, reputational maximization, and operational optimization.
Tune into this week’s episode of Powerful Marketing Tips to hear in depth descriptions of each of the six key steps to business success. Learn how to take your adolescent company to new heights by changing your mindset and refocusing your growth strategy!
 
Quotes
• “[When I started business coaching], that’s when my real education started into understanding business life cycles, understanding what it takes to achieve sustainable success in a repeatable way which allows the business owner to feel in control and grow the business. I think the difficulty is that complexity around growth and control and it genuinely seems you can have one but you can’t have both simultaneously. My journey over the last few years has been working primarily with adolescent stage companies and trying to understand what’s the difference between the ones that scale successfully to maturity and the ones that never get past that stage.” (03:36-04:27)
• “When we start in business we look at business growth as being like climbing a mountain. When we’re a kid we see mountains as being triangles…when in reality a mountain is climbing, plateaus, slight downhills, more climbing. It’s actually much more nuanced. I think that’s what we forget when we run a business. That at various times we need to be on a plateau, and that means we have the time to catch ourselves up, refocus, re-energize, re-strategize…let the business catch up.” (05:06-06:03) 
• “Once we’ve made a commitment public, we are much more likely to stick to it.” (15:36-15:40) 
• “They owe it to themselves to take the time to grow better before bigger. They’re the one ultimately paying the price of their current strategy. They’re the one that’s feeling overwhelmed, slightly trapped, slightly resentful that they haven’t got more time. My advice would be that you owe this to yourself and as the leader you get a say in this. You’ve got the permission, the opportunity to put a different strategy in place. If the current strategy is not working for you, change it. Be brave, be courageous, and do something different rather than just plow on expecting something magically to change.” (34:35-35:27)
 
Links
Connect with Nick Cramp
• Website: www.nickcramp.com
• LinkedIn https://www.linkedin.com/in/nickcramp
• Instagram https://www.instagram.com/nick_cramp_/
 
The song that motivates Nick into action:
• "Let It Go" from the movie Frozen (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
 
Become a guest on our podcast: https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

4 Reasons Why Multitasking Is Bad for You

Multitasking is not as great as you may think. In fact, it can even be harmful.
In this quick tips episode, Mari-Liis Vaher explains the 4 main reasons why multitasking is bad for you.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/

How to Get Out of Your Own Way

Are you wondering what actionable steps you can take to boost your business’s success in 2022? According to Stephen Scoggins, entrepreneur and CEO of The CHE Companies, the most effective thing you can do is to get out of your own way. 
Stephen explains that the most rigid companies are often the ones that suffer the most, since you can’t plan for what you don’t know. He emphasizes that you should never give up and should remain flexible at all times. He says that one of the best ways to avoid self-sabotaging is to be authentic and transparent about your fears. If you focus on personal growth, financial and business growth will naturally follow. 
Tune into this week’s episode of Powerful Marketing Tips to hear more about how to get out of your own way and flourish in 2022. Learn about the morning routine that Stephen uses to help himself grow as a person every day of the week and how to be more flexible in handling every hurdle that you face.
 
Quotes
• “I personally would go into 2022 with an intentional prioritized action database of ‘this is the action I’ve got to take’ to get the biggest lift, but I’d also go into it with a certain amount of flexibility because you don’t know what you don’t know.” (3:02-3:15)
• “So much of being a successful entrepreneur is just never giving up.” (5:04-5:07)
• “By giving your brain a break it will actually increase the capacity of which it holds. I would definitely make sure you plan that inside your day.” (10:52-11:00)
• “I focus on personal growth in a specific area of my life each day of the week. For example, we have this terminology called 8 Pillars of Life…on Mondays for example like this morning, I worked on finance. I was learning about cryptocurrencies….well tomorrow I’m not going to be focused on finance. Tomorrow I’m going to be focused on emotional wellbeing. How do I continue to grow my emotional response in such a way that brings people toward me rather than repels them from me. And then Wednesday I’ll go and focus on my spiritual nature and after on my professional nature…And each day of the week there’s something key to focus on that helps me build a well-rounded approach, and all of this happens before I even get into my day.” (16:18-17:31) 
• “Your ability to get out of your own way is going to come down to how quickly you can swallow your pride.” (24:45-24:50)
• “I’ve learned the quickest way to get out of your own way is to be authentic and transparent about the things that terrify you most. Even with your leadership team.” (26:45-26:55)
• “If you’re going to be successful in business you’re gonna have to be flexible at all times. Things are not always going to go your way, but what you do in the moments when they don’t go your way will ultimately define where your business goes. My entrepreneurial life has not been all wins and no losses or all successes and no sacrifices. It's actually been more losses and more sacrifices that ultimately gave me the skills and the tools and the strategies I needed to grow myself and my business and hopefully grow my teams.” (44:02-44:32) 
 
Links
Connect with Stephen Scoggins
• www.stephenscoggins.com
• LinkedIn https://www.linkedin.com/in/stephenscoggins
• Facebook https://www.facebook.com/stephenscoggins
• Instagram https://www.instagram.com/stephen_scoggins/
• YouTube https://www.youtube.com/channel/UCsQwyORx80WbBIRn9zHu8Zw
• Twitter https://twitter.com/stephen_scoggin
 
Get access to the song that motivates Stephen into action: https://powerful-marketers.com/podcast/
 
Become a guest on our podcast: https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to set up Google Data Studio?

How to set up Google Data Studio for better decision-making? In this quick tips episode, Laura Kukemelk walks you through the process of creating a new marketing report, adding data and building charts.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laura-kukemelk/
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/

How to Turn Content Into Clients

Do you struggle to create content that converts web traffic into clients and sales? According to Gregg Havass, copywriting expert and President of WordsPerfect, Inc., the most effective content connects to prospective clients on an emotional level. 
Gregg explains that all buying decisions are ultimately based on emotion, not logic. People who feel understood, appreciated, and loved are more likely to purchase your products or services. He compares content creation to writing a love letter, and says it is important for potential clients to feel the love in everything you write. 
Tune into this week’s episode of Powerful Marketing Tips to learn more about how to appeal to your site visitors on an emotional level, how to use effective copywriting to convert web traffic into sales, and how to approach marketing from the heart.
 
Quotes
• “Content creation is necessary because when people see your brand they probably don’t know you, or your products or services. This is maybe the first time they’ve ever seen you…You only have about ten seconds to sell a site visitor. When they come to your website, they have a certain issue, or set of issues, with an undercurrent of emotion that are attached to those issues, and they want you to address all of those issues and the undercurrent of emotions before they buy your products and services, not afterward.” (01:19-01:59)
• “One hundred percent of buying decisions are based on emotion. Logic has nothing to do with anyone’s decision to buy any product or service.” (02:32-02:40)
• “All of the content that you create…that entire message should be thoroughly connective and consistent with your brand’s message and mission.” (06:11-06:36)
• “I’ve been in this business three decades, and I’m still learning. But I learned from people who taught me ‘this is the way we brand ourselves to the top of our industry and this is what we need you to do’…Most business owners aren’t exposed to that. I was only lucky to be exposed to that. In fact, when I learned it, I decided to take everything I thought I knew about branding and just throw it in the garbage.” (10:36-11:09)
• “When you post, let them feel the love. You don’t have to exactly say the word ‘love,’ but it’s almost like you’re sending a Hallmark card of sorts. And they’re just like, ‘Wow, this is so loving and connective…’ It really it doesn’t matter what you’re selling. Send the love anyway, that’s all they respond to.” (25:40-25:58)
• “Never stop trying. Greatness is just a step away from most people. Most people with a great idea just stop short of it. Don’t stop short of it. Go for what you’re passionate about.” (30:11-30:25)
 
Links
Connect with Gregg Havass:
• Website: www.wordsperfectinc.com
• LinkedIn: https://www.linkedin.com/in/gregg-havass-5723745
• Facebook https://www.facebook.com/wordsperfectinc
• FREE Zoom consultation of up to 30 minutes for business owners who want to have their content evaluated: www.calendly.com/gregg_havass
 
The song that motivates Gregg into action:
• Survivor - Eye Of The Tiger (https://www.youtube.com/watch?v=btPJPFnesV4)
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

3 reasons to visualize your marketing metrics with Google Data Studio

„How to use your metrics and data for better decision-making?“ is something that many business owners contemplate. Tune in to this quick tips episode to hear Laura Kukemelk share the 3 most important reasons why you should consider setting up Google Data Studio.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laura-kukemelk/

How to Utilise LinkedIn Company Pages to Build a Strong Business Brand

Do you want to build a following on LinkedIn to grow your business? According to Michelle Raymond, Chief LinkedIn Strategist at Good Trading Company, the best way to accomplish this is to get your employees involved in developing a community of people who are interested in what your business has to offer. 
LinkedIn is an excellent tool for marketing your company, even if you think you are too busy to invest much time into it. In today's episode, Michelle provides a few key strategies you can use to maximize the potential of your company page without having to sink all of your time into it. She explains that even posting just once a week (or once a month!) is enough to build your brand when first starting out with a company page. If you focus on diversifying your posts, people will stay entertained by the variety and more likely to interact with your content.
Tune into this week’s episode of Powerful Marketing Tips to learn more about the benefits of having a LinkedIn company page, how to gain followers and build a community on LinkedIn, and how to create engaging content that will get people more interested in your brand. 
 
Quotes
• “The reason that I say to people that you need [a company page]… is that if someone searches for your business name on Google…LinkedIn results always show on the first page for your business name.” (05:54-06:18)
• “If you want to get the most out of your company page, you’ve got to teach your employees and give them training on how to get the most out of LinkedIn. Then what you do is you use your company page to build up their personal brands and you ask the employees to help build the company brand and the more that you work together, the more that the benefits come through.” (06:56-07:17)
• “Use all different styles of content. Don’t just do all text posts or all polls or all video – mix them up. Because we find that we get the best results when we mix things up.” (13:01-13:13)
• “If company pages are boring and don’t entertain, people will run away from them. We need two posts in that two-week period that are feel-good posts.” (16:35-16:51)
• “If you surround yourself with powerful people that are good at what they do and build a community online to support your business growth, that will be the best tool on LinkedIn you will ever find.” (27:40-27:52)
 
Links
Connect with Michelle J Raymond
• Website: www.goodtradingco.com.au
• Business Gold Book (World First Book on LinkedIn Company Pages): https://www.linkedin.com/company/business-gold-book/
• LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
• Instagram: https://www.instagram.com/good_trading_co/
• Twitter: https://twitter.com/good_trading_co
 
The song that motivates Michelle into action:
• Higher Love - Kygo and Whitney Houston (https://www.youtube.com/watch?v=JR49dyo-y0E) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

4 steps to aligning your sales & marketing

„If marketing brings in leads but the sales department does not convert them - are the leads bad or is the sales process bad? Or if marketing is not bringing in enough leads, is it a matter of bad marketing, small budget, wrong target audience or something else?“ discusses Mari-Liis Vaher on this quick tips episode.
Listen to find out how to effectively align your sales and marketing activities, so that they can work together towards achieving your business goals!
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/

How to Create Distinction in Your Marketing

Do you want your business to stand out from the competition? According to Scott McKain, best-selling author and keynote speaker, the best way to attract and retain customers is to differentiate yourself from your competitors in a meaningful way. In today’s episode, Scott sits down with host Mari-Liis Vaher to discuss what it means to create distinction in your marketing. 
Scott believes that marketing is all about making your business more attractive, so that your target customer chooses you over your competitors. Many business owners make the mistake of trying to be like everybody else in their field; however, what ultimately attracts customers are the things that make you unique. Scott explains that it is crucial to first cultivate your differences and then use them to your advantage in your marketing efforts. He discusses the four cornerstones of marketing and how to utilize them to grow your business.
Tune into this week’s episode of Powerful Marketing Tips to hear more about the four cornerstones of marketing. Listen to learn about the importance of standing out from the crowd and leaning into your differences.
 
Quotes
• “One of the worst things that we could do is to market performance that the people on the frontline can’t execute. And all of that is part of the customer experience. So we all have to work together to create this extraordinary experience that gets customers repeating and referring.” (25:15-25:38)
• “One of the most important qualities is resilience. The ability that after you’ve been knocked down by whether it’s a challenge in your small business or a dwindling customer base because of a pandemic or whatever it might be. The ability and the resilience to take it to the limit one more time is a message that I still find inspiring even though it’s an old song and that still continues to encourage me every time I hear it.” (31:15-31:40)
• “The success of business is based on customer choice. The customer chooses us instead of the competition. So the way that we are chosen is because of our differences, not because of our similarities. But yet, most of us in business have not really thought of that, not really analyzed that. And I realize that because I have a small business and that was my biggest mistake, my biggest problem in the early days of my small business. I thought, 'If I want to be successful I have to be exactly like everybody else in my field,' which made me nothing more than at best average.” (4:53-5:34)
• “I want to keep looking forward, not back. There’s a reason the windshield is bigger than the rearview mirror in a car. You need to be looking forward, not back.” (9:59-10:07)
• “Marketing to me is about how we become more attractive so that we get chosen.” (14:05-14:10)
• “We always hear: 'think outside the box,' but what I’ve found in my research is that a lot of that is because we haven’t really defined our box to begin with. We think we always have to think outside of it because we don’t really know what it is. And if we always have to think outside of it, shouldn't we, as my friend Steve Shapiro says, shouldn’t we get a better box?” (14:21-14:44)
 
Links
Connect with Scott McKain:
• Website: www.scottmckain.com
• LinkedIn https://www.linkedin.com/in/scottmckain/
• Twitter https://twitter.com/scottmckain
• Instagram https://www.instagram.com/scottmckain/
 
The song that motivates Scott into action:
• Eagles - Take it to the limit (https://www.youtube.com/watch?v=tJkW0Clsvrk) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm