Powerful Marketing Tips podcast

Trust-Based Selling

Have you struggled with gaining a potential client’s trust? People have their eyes open to ingenuity and are quick to believe a salesperson is not being honest. According to Ari Galper, CEO and founder of Unlock The Game, building trust is the most important component of sales.
Ari tells listeners that trust should be built before you even attempt to sell something. If you are always focused on meeting your sales goal, people will be able to pick up on that and won’t feel as comfortable with you. Listening to clients and being able to accurately diagnose their problem helps to foster a more authentic connection. If you start off by building a true connection, people will be more likely to purchase your product or service.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about a different, more honest approach to sales. Learn how to build authentic connections with your clients and rethink the ways you have been taught to sell in the past. 
 
Quotes
• “Somewhere along the way it has become socially acceptable not to tell the truth to people who sell.” (05:53-06:00)
• “I said to myself, ‘This has to stop. I’m never gonna chase anybody ever again, because it’s dehumanizing, it’s unprofessional and it lowers your authority.’” (07:35-07:46)
• “You lose more than you make. You burn lots of leads by not focusing on trust with the other person. By only focusing on your goal, the sale, it disconnects you from them feeling comfortable with you and opening up to you and telling you where they stand.” (13:42-13:57)
• “We’ve been taught in sales our job is to build relationships with people. And I tell my clients, you build a relationship with somebody after they’re a client. Not before they’re a client.” (19:32-19:44)
• “When you’re able to diagnose their issues and amplify them and peel the onion back more, they feel that you understand them at a deep level. And that feeling is resonating. When you resonate with someone it’s a vibration, they feel this connection to you because you’re the only one who is not trying to prescribe a solution before you diagnose the problem. See in sales, we’re taught to present our solution once we qualify somebody. So the goal is not to qualify them. The goal is to build trust with them.” (19:57-20:29) 
• “Stop selling and build trust instead. You’ll double your sales by doing that.” (30:47-30:54)
 
Links
Connect with Ari Galper
• Website: www.unlockthegame.com
• LinkedIn https://www.linkedin.com/in/arigalper/
• Facebook https://www.facebook.com/arigalperfans
• Twitter https://twitter.com/arigalper
 
The song that motivates Ari into action:
• Maroon 5 - Girls Like You ft. Cardi B (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

5 Reasons to Use Google Workspace to Organize Your Teamwork

If you have a team and multiple projects that you have to take care of, then being organized is key! In this quick tips episode, Laura Kukemelk shares 5 reasons for you to consider using Google Workspace to organize your teamwork.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/

The Importance of Authenticity in Business

Are you struggling with running your business in a way that feels authentic? According to Greg Friel, musician and marketer at Freelance Music and Media, one of the most important ways to improve and grow your business is to be true to yourself. 
Greg began his career as a singer and songwriter, and this creativity flows through every aspect of his work in marketing. He encourages business owners to think about what is most important to them and to create content that resonates with those values. Greg explains that as long as you are authentic in all that you say and do, people will grow to trust and like you and be more inclined to do business with you. 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about finding and being your authentic self. Learn how to channel creativity into your business, how to ask for help when you need to, and how to align your business with your personal values. 
 
Quotes
• “I find that whenever I’m doing creative work, it just keeps fueling more creative work. I always say…that creativity really is the currency. Everything else in business is being commodified.” (03:43-04:04)
• “Stress is always the enemy of creativity.” (05:14-05:17)
• “Reducing stress is the key factor to encouraging creativity.” (06:04-06:09)
• “It’s always about being authentically yourself and you have to be true to who you are. Whenever you are really aligned with ‘this is who I am and this is what I want to do’ and you’re doing that work, that tends to be when you’re in your happy place and doing your best work.” (07:59-08:18)
• “The secret to everything is just to simplify everything. To me, authenticity is quite simply when what you say matches what you do. Then you’re being authentically yourself.” (08:42-08:54)
• “The greatest thing you can learn as a business owner, especially when things are overwhelming, is you can’t do it all by yourself. If you look at successful businesses over the years, there are very very few stories of self-made men or women achieving everything totally by themselves. There was always somebody along the way that offered a helping hand....I think we all really really need that in our business journey and certainly for me that’s become a recent addition to my working life. For so long I was like ‘I do this by myself, this is me’....Now the things that I’m not good at or less good at, I bring in somebody who is really good at those things and that takes away a lot of the stress. I think a lot of the overwhelm comes with thinking I have to do all of this by myself.” (14:38-15:57) 
• “Be yourself in what you say and what you do. Those have to match.” (27:41-27:47)
 
Links
Connect with Greg Friel:
• Website: https://www.frielancemedia.co.uk
• LinkedIn: https://www.linkedin.com/in/gregfrielance/
• Facebook: https://www.facebook.com/greg.friel
 
The song that motivates Greg into action:
• Greg Friel - Fearless (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

4 Ways to Make Change Happen in Your Life

Have you ever been in this situation where you promise that NOW everything will change, you will forever act differently and this will be the beginning of your new life? However, sooner or later your old ways creep back in. In this quick tips episode, Mari-Liis Vaher shares 4 ways that you can keep yourself accountable and therefore make change last for good!
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/

How to Bring the Right People to Your Website Through Digital Marketing

Are you looking to increase your business’ digital potential this year? According to Rob Morley, Director at Fountain Partnership, there are several ways for entrepreneurs to improve their digital marketing strategies, starting with a mindset shift. 
Rob challenges business owners to think deeper than the basics of wanting a larger social media presence and instead to consider why they need that for their business. He recommends owners change their mindset to focus on and narrow down their goals. Rob divulges important tips for how to choose the best digital marketing specialist or agency to help reach those goals in a cost-effective and efficient way.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about bringing the right people to your website through digital marketing. Learn more about the top things to look for in a digital marketing company, what factors to consider when crafting your marketing goals, and the most common mistakes business owners make that prevent them from reaching their digital potential.
 
Quotes
• “This industry moves so fast and things are always changing. However, I would say the foundation, the core of marketing and especially digital marketing hasn’t really changed. Challenge one is having a basic understanding of digital marketing. That’s something I’d recommend business owners to do.” (2:54-3:23)
• “If you’re not subscribed to goals-based marketing, you’re going to fall into thinking about activity too much… I’m always listening when I’m talking to small business owners if they’re asking my advice. They might say things like ‘we need some social media’ or ‘we need to change our website.’ And I will say why? Why do you think you need to do that?…A better conversation, a better mindset to get into is saying things like ‘we need 250 leads in 2022, because if we get 250 leads we’ll win 30 customers and if we get 30 customers we’ll make our 1 million euro.’ So you can see the type of thinking and sort of questions that a small business owner needs to be thinking about. Basically, what I’m driving at is that we need to quantify marketing as much as possible.” (5:37-6:42)
• “In my opinion it’s better to have two or three specialists that are exceptional at what they do than have one generalist.” (14:37-14:44)
• “Most great agencies…are recommended. They win their business through recommendations, not through digital marketing. I think this surprises some people, especially business owners…The truth is great digital marketing companies will do some digital marketing but actually the best business they win is because they’re very very good at what they do and they’ve built trust within a community, within a network and they are verbally recommended.” (15:20-16:03) 
• “We want to procure or buy the best talent that we can afford. We’re looking for value. That’s it.” (32:46-32:54)
• “Consider the false economy. The cheapest isn’t always best.” (37:06-37:10)
• “A good question for business owners to remember to ask really of any supplier is ‘are we on target or are we off target?’ Simple question. Any good professional in the marketing space should be able to answer that question without falling off their chair…If we’re off target, where in the funnel, where in the activity that is being done, are we off target? It’s the numbers first. Then context. Then narrative.” (39:09-39:48)
• “Some entrepreneurs are really busy because they spend too much time focusing on things that don’t matter…You don’t need to look at the numbers on a daily basis.” (44:00-44:17) 
 
Links
Connect with Rob Morley:
• Website: https://www.fountainpartnership.co.uk/ 
• LinkedIn https://www.linkedin.com/in/robmorley2/
 
The song that motivates Rob into action:
• Curtis Mayfield - Move on up (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
 
Become a guest on our podcast: https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

7 Steps to Effective Calendar Management

The number one reason why so many busy professionals feel stressed, anxious, unmotivated and unhappy about their work is poor time management. In this quick tips episode, Laura Kukemelk shares the 7 steps to effective calendar management so that you can be more productive!
 
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/

Why Leaders Need to Evolve Before They Can Transform Their Companies

Are you contemplating the best strategy for growing your adolescent business in 2022? According to Nick Cramp, business owner and author of Better Before Bigger, there are six key areas of your business to focus on improving. 
Nick works with adolescent businesses to help them grow into sustainable, mature companies. In his book, Better Before Bigger, he outlines six key areas that consistently lead to successful growth. He emphasizes the importance of growing better before growing bigger and explains business growth as climbing a mountain with periods of growth occurring at each plateau. The six key areas discussed are: inspirational leadership, strategic clarity, reciprocal relationships, numerical extrapolation, reputational maximization, and operational optimization.
Tune into this week’s episode of Powerful Marketing Tips to hear in depth descriptions of each of the six key steps to business success. Learn how to take your adolescent company to new heights by changing your mindset and refocusing your growth strategy!
 
Quotes
• “[When I started business coaching], that’s when my real education started into understanding business life cycles, understanding what it takes to achieve sustainable success in a repeatable way which allows the business owner to feel in control and grow the business. I think the difficulty is that complexity around growth and control and it genuinely seems you can have one but you can’t have both simultaneously. My journey over the last few years has been working primarily with adolescent stage companies and trying to understand what’s the difference between the ones that scale successfully to maturity and the ones that never get past that stage.” (03:36-04:27)
• “When we start in business we look at business growth as being like climbing a mountain. When we’re a kid we see mountains as being triangles…when in reality a mountain is climbing, plateaus, slight downhills, more climbing. It’s actually much more nuanced. I think that’s what we forget when we run a business. That at various times we need to be on a plateau, and that means we have the time to catch ourselves up, refocus, re-energize, re-strategize…let the business catch up.” (05:06-06:03) 
• “Once we’ve made a commitment public, we are much more likely to stick to it.” (15:36-15:40) 
• “They owe it to themselves to take the time to grow better before bigger. They’re the one ultimately paying the price of their current strategy. They’re the one that’s feeling overwhelmed, slightly trapped, slightly resentful that they haven’t got more time. My advice would be that you owe this to yourself and as the leader you get a say in this. You’ve got the permission, the opportunity to put a different strategy in place. If the current strategy is not working for you, change it. Be brave, be courageous, and do something different rather than just plow on expecting something magically to change.” (34:35-35:27)
 
Links
Connect with Nick Cramp
• Website: www.nickcramp.com
• LinkedIn https://www.linkedin.com/in/nickcramp
• Instagram https://www.instagram.com/nick_cramp_/
 
The song that motivates Nick into action:
• "Let It Go" from the movie Frozen (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
 
Become a guest on our podcast: https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

4 Reasons Why Multitasking Is Bad for You

Multitasking is not as great as you may think. In fact, it can even be harmful.
In this quick tips episode, Mari-Liis Vaher explains the 4 main reasons why multitasking is bad for you.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/

How to Get Out of Your Own Way

Are you wondering what actionable steps you can take to boost your business’s success in 2022? According to Stephen Scoggins, entrepreneur and CEO of The CHE Companies, the most effective thing you can do is to get out of your own way. 
Stephen explains that the most rigid companies are often the ones that suffer the most, since you can’t plan for what you don’t know. He emphasizes that you should never give up and should remain flexible at all times. He says that one of the best ways to avoid self-sabotaging is to be authentic and transparent about your fears. If you focus on personal growth, financial and business growth will naturally follow. 
Tune into this week’s episode of Powerful Marketing Tips to hear more about how to get out of your own way and flourish in 2022. Learn about the morning routine that Stephen uses to help himself grow as a person every day of the week and how to be more flexible in handling every hurdle that you face.
 
Quotes
• “I personally would go into 2022 with an intentional prioritized action database of ‘this is the action I’ve got to take’ to get the biggest lift, but I’d also go into it with a certain amount of flexibility because you don’t know what you don’t know.” (3:02-3:15)
• “So much of being a successful entrepreneur is just never giving up.” (5:04-5:07)
• “By giving your brain a break it will actually increase the capacity of which it holds. I would definitely make sure you plan that inside your day.” (10:52-11:00)
• “I focus on personal growth in a specific area of my life each day of the week. For example, we have this terminology called 8 Pillars of Life…on Mondays for example like this morning, I worked on finance. I was learning about cryptocurrencies….well tomorrow I’m not going to be focused on finance. Tomorrow I’m going to be focused on emotional wellbeing. How do I continue to grow my emotional response in such a way that brings people toward me rather than repels them from me. And then Wednesday I’ll go and focus on my spiritual nature and after on my professional nature…And each day of the week there’s something key to focus on that helps me build a well-rounded approach, and all of this happens before I even get into my day.” (16:18-17:31) 
• “Your ability to get out of your own way is going to come down to how quickly you can swallow your pride.” (24:45-24:50)
• “I’ve learned the quickest way to get out of your own way is to be authentic and transparent about the things that terrify you most. Even with your leadership team.” (26:45-26:55)
• “If you’re going to be successful in business you’re gonna have to be flexible at all times. Things are not always going to go your way, but what you do in the moments when they don’t go your way will ultimately define where your business goes. My entrepreneurial life has not been all wins and no losses or all successes and no sacrifices. It's actually been more losses and more sacrifices that ultimately gave me the skills and the tools and the strategies I needed to grow myself and my business and hopefully grow my teams.” (44:02-44:32) 
 
Links
Connect with Stephen Scoggins
• www.stephenscoggins.com
• LinkedIn https://www.linkedin.com/in/stephenscoggins
• Facebook https://www.facebook.com/stephenscoggins
• Instagram https://www.instagram.com/stephen_scoggins/
• YouTube https://www.youtube.com/channel/UCsQwyORx80WbBIRn9zHu8Zw
• Twitter https://twitter.com/stephen_scoggin
 
Get access to the song that motivates Stephen into action: https://powerful-marketers.com/podcast/
 
Become a guest on our podcast: https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to set up Google Data Studio?

How to set up Google Data Studio for better decision-making? In this quick tips episode, Laura Kukemelk walks you through the process of creating a new marketing report, adding data and building charts.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laura-kukemelk/
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/