Powerful Marketing Tips podcast

5 Ways to Motivate People Around You

Whether you are a small business owner or a solopreneur, one thing is sure - you need other people around you to be successful at your work. In this quick tips episode, Mari-Liis Vaher shares 5 ways to motivate people around you to grow, become more successful and productive.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/

How to Create an Elevator Pitch for Your Business

What is your elevator pitch? On today’s episode, Mike Verret, Principal at Verret & Associates with over 25 years of marketing experience, explains the importance of how you talk about your business to potential clients. 
Your elevator pitch is how you describe what your business does in a concise and intriguing way that makes listeners want to learn more. When the audience is engaged in asking questions, they are more likely to remember you. Your pitch should have a clear message that resonates with your listeners and that is unique enough to make you stand apart from your competition.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about crafting the perfect elevator pitch. Learn what comprises an elevator pitch and why how we talk about our businesses makes all the difference.
 
Quotes
• “Ultimately what I’ve done is create a business where I work with other businesses for three weeks, three meetings to get them to one way they talk about themselves. That creates consistency in their marketing, efficiency in their marketing…and it makes you memorable. An audience only remembers one of three things. They remember first, best, and different…We just need to appear different in the audience’s eyes…That’s become the focus of what I do based on my 25 years of experience working with audiences.” (04:04-05:08) 
• “Your elevator is eight floors and it starts with what you do, but your objective is just to get to the next floor and get them to ask the next question…My first floor is about connection, creating that need to say tell me more. I’m in PR but I say I make news…tell me more about making news is what I’m trying to elicit. My second floor is about my audience and what they’re going through and I want them to ask so how do you help them. So, I can get to the third floor which is my solution and from there they ask how does that work? My fourth floor becomes my process….The fifth floor is what services do you provide. Those services can now hang off of that process and have context…Sixth floor: how does it benefit? Seventh floor: can you prove it? …Finally, the eighth floor is what do you want me to do next? Can I have your card? Is there a way to get in touch with you? If you invert that thinking with those questions like it’s going up an elevator, invert it so it’s going down, that's the way human beings would ask questions to elicit information. So what do you do? What does that mean? How do you help them? How does that work? What services do you provide? What do I get out of it? Do you have proof to back it up? Let's talk more. That’s it.” (13:30-15:24)
• “How do you make the leader realize that the effects of what he’s doing reverberate all the way through the organization and create that urgency around doing it right?” (22:26-22:35)
• “There is one message that can relate to different audience sections…One message: here’s how it relates to you audience one, here’s how it relates to you user two, user three. Now you have permission to talk to different audiences. Once you’ve gotten them all aligned around one main message.” (23:04-23:28)
• “It all has to do with perspective. We’re always too close to our own business.” (28:39-28:42)
• “The most important thing to think about is to search what you do on Google. Look at what everybody else is doing and figure out how to not look like them.” (29:16-29:28)
 
Links
Connect with Mike Verret:
• Website: www.verretandassociates.com
• LinkedIn https://www.linkedin.com/in/mike-verret/
 
The song that motivates Mike into action:
• Jidenna - Long Live the Chief (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

5 Steps to Effective Project Management

An important skill for every business owner or marketer is the ability to successfully run multiple projects at the same time. How to do it without being overwhelmed? In this quick tips episode, Laura Kukemelk shares the 5 steps for effective project management.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/

How to Achieve Mental Wealth

Do you know who is on your support team? According to Mike Pagan, coach and author of Mental Wealth: Unlock Your Potential, Enrich Your Life, the first step to mental wealth is determining who is on your team. 
Mental wealth is the bank we can draw from when we are facing challenges in our lives. The most important strategy when creating mental wealth is putting together a support team of people who have our backs no matter what. With the right team behind us, challenges and mistakes will be easier to overcome. Mike explains that the easiest way to figure out who is in that support network is to make a list of names and rank them from one to ten. Only the 8s, 9s, and 10s count when it comes to building mental wealth.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about mental wealth. Learn how to build and strengthen your support network, participate in intentional mindfulness, put yourself first, and work more effectively. 
 
Quotes
• “For me, a lot of my focus is very much on having the right support team around. Over my years of business, when I haven’t had the right people that’s when I’ve made the mistakes or I’ve had the challenges. Having good people around you doesn’t mean you’re not going to make mistakes. It just means you bounce back far more effectively.” (01:16-01:40) 
• “Isolation…kills creativity and prevents decision-making.” (02:34-02:39)
• “For me, it’s not about networking. It’s about understanding the power within our network.” (03:30-03:42)
• “Self-care for me is a simple starting block…We have to be number one…If we’re not number one we can’t support others.” (07:38-08:00)
• “I don’t want anybody listening to this to go and work harder. I want them to be more effective when they’re working.” (13:52-13:58)
• “I just want people to create a list of names of people that they believe are part of their support team, their connections that are good for them. Some of those names will be quite random…It’s who you think is supporting you. Then I want you to score them. Where 1 is a low score, 10 is a high score. And this is totally subjective…Don’t give them a bigger score because you think they might be offended and don’t give them a low score because you want to be mean…If you’ve scored somebody 1 to 3, then you know them, they’re an acquaintance but they haven’t got your back…If you scored somebody a 4 or a 5 then you know them because there is a reason. They might be part of a sport you’re involved in, part of your community, the school your children go to. However, if you are away for a month or two...when you turn up they’ll say, ‘Oh, great to see you again’… they won’t ring you in between but they’ll be very chirpy when they see you, because of the reason. You’ve then got your 5s and 6s. A lot of these people will be your good friends…however, the one thing you’re not comfortable doing with these guys is talking about finances, ideas, goals, big plans. They’re not going to get your intimate vulnerability…then your 8, 9s and 10s. These are the people who you are comfortable saying anything and everything to. They’ve got your confidence, they’ve got your back. If they don’t hear from you for a little while they will pick up the phone and…hold you accountable…When it comes to creating a mental wealth team, it’s only the 8, 9s and 10s that count. Everybody else is noise.” (15:32-18:09)
 
Links
Connect with Mike Pagan:
• Website: www.mikepagan.com
• Mike Pagan's short video on mental wealth: https://www.mikepagan.com/wp-content/uploads/2021/07/whatismentalwealth-c.mp4
• LinkedIn https://www.linkedin.com/in/mikepagan/
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast/ 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

5 Tips For Business Owners to Increase Productivity

How to get more things done? No matter how many opportunities come your way, the fact is that we all have just 24 hours every day. In this quick tips episode, Mari-Liis Vaher shares 5 simple tips that high achievers use and what you can also start to use to increase your productivity and grow your business in the long run. 
 
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/

Trust-Based Selling

Have you struggled with gaining a potential client’s trust? People have their eyes open to ingenuity and are quick to believe a salesperson is not being honest. According to Ari Galper, CEO and founder of Unlock The Game, building trust is the most important component of sales.
Ari tells listeners that trust should be built before you even attempt to sell something. If you are always focused on meeting your sales goal, people will be able to pick up on that and won’t feel as comfortable with you. Listening to clients and being able to accurately diagnose their problem helps to foster a more authentic connection. If you start off by building a true connection, people will be more likely to purchase your product or service.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about a different, more honest approach to sales. Learn how to build authentic connections with your clients and rethink the ways you have been taught to sell in the past. 
 
Quotes
• “Somewhere along the way it has become socially acceptable not to tell the truth to people who sell.” (05:53-06:00)
• “I said to myself, ‘This has to stop. I’m never gonna chase anybody ever again, because it’s dehumanizing, it’s unprofessional and it lowers your authority.’” (07:35-07:46)
• “You lose more than you make. You burn lots of leads by not focusing on trust with the other person. By only focusing on your goal, the sale, it disconnects you from them feeling comfortable with you and opening up to you and telling you where they stand.” (13:42-13:57)
• “We’ve been taught in sales our job is to build relationships with people. And I tell my clients, you build a relationship with somebody after they’re a client. Not before they’re a client.” (19:32-19:44)
• “When you’re able to diagnose their issues and amplify them and peel the onion back more, they feel that you understand them at a deep level. And that feeling is resonating. When you resonate with someone it’s a vibration, they feel this connection to you because you’re the only one who is not trying to prescribe a solution before you diagnose the problem. See in sales, we’re taught to present our solution once we qualify somebody. So the goal is not to qualify them. The goal is to build trust with them.” (19:57-20:29) 
• “Stop selling and build trust instead. You’ll double your sales by doing that.” (30:47-30:54)
 
Links
Connect with Ari Galper
• Website: www.unlockthegame.com
• LinkedIn https://www.linkedin.com/in/arigalper/
• Facebook https://www.facebook.com/arigalperfans
• Twitter https://twitter.com/arigalper
 
The song that motivates Ari into action:
• Maroon 5 - Girls Like You ft. Cardi B (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

5 Reasons to Use Google Workspace to Organize Your Teamwork

If you have a team and multiple projects that you have to take care of, then being organized is key! In this quick tips episode, Laura Kukemelk shares 5 reasons for you to consider using Google Workspace to organize your teamwork.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/

The Importance of Authenticity in Business

Are you struggling with running your business in a way that feels authentic? According to Greg Friel, musician and marketer at Freelance Music and Media, one of the most important ways to improve and grow your business is to be true to yourself. 
Greg began his career as a singer and songwriter, and this creativity flows through every aspect of his work in marketing. He encourages business owners to think about what is most important to them and to create content that resonates with those values. Greg explains that as long as you are authentic in all that you say and do, people will grow to trust and like you and be more inclined to do business with you. 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about finding and being your authentic self. Learn how to channel creativity into your business, how to ask for help when you need to, and how to align your business with your personal values. 
 
Quotes
• “I find that whenever I’m doing creative work, it just keeps fueling more creative work. I always say…that creativity really is the currency. Everything else in business is being commodified.” (03:43-04:04)
• “Stress is always the enemy of creativity.” (05:14-05:17)
• “Reducing stress is the key factor to encouraging creativity.” (06:04-06:09)
• “It’s always about being authentically yourself and you have to be true to who you are. Whenever you are really aligned with ‘this is who I am and this is what I want to do’ and you’re doing that work, that tends to be when you’re in your happy place and doing your best work.” (07:59-08:18)
• “The secret to everything is just to simplify everything. To me, authenticity is quite simply when what you say matches what you do. Then you’re being authentically yourself.” (08:42-08:54)
• “The greatest thing you can learn as a business owner, especially when things are overwhelming, is you can’t do it all by yourself. If you look at successful businesses over the years, there are very very few stories of self-made men or women achieving everything totally by themselves. There was always somebody along the way that offered a helping hand....I think we all really really need that in our business journey and certainly for me that’s become a recent addition to my working life. For so long I was like ‘I do this by myself, this is me’....Now the things that I’m not good at or less good at, I bring in somebody who is really good at those things and that takes away a lot of the stress. I think a lot of the overwhelm comes with thinking I have to do all of this by myself.” (14:38-15:57) 
• “Be yourself in what you say and what you do. Those have to match.” (27:41-27:47)
 
Links
Connect with Greg Friel:
• Website: https://www.frielancemedia.co.uk
• LinkedIn: https://www.linkedin.com/in/gregfrielance/
• Facebook: https://www.facebook.com/greg.friel
 
The song that motivates Greg into action:
• Greg Friel - Fearless (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

4 Ways to Make Change Happen in Your Life

Have you ever been in this situation where you promise that NOW everything will change, you will forever act differently and this will be the beginning of your new life? However, sooner or later your old ways creep back in. In this quick tips episode, Mari-Liis Vaher shares 4 ways that you can keep yourself accountable and therefore make change last for good!
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/

How to Bring the Right People to Your Website Through Digital Marketing

Are you looking to increase your business’ digital potential this year? According to Rob Morley, Director at Fountain Partnership, there are several ways for entrepreneurs to improve their digital marketing strategies, starting with a mindset shift. 
Rob challenges business owners to think deeper than the basics of wanting a larger social media presence and instead to consider why they need that for their business. He recommends owners change their mindset to focus on and narrow down their goals. Rob divulges important tips for how to choose the best digital marketing specialist or agency to help reach those goals in a cost-effective and efficient way.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about bringing the right people to your website through digital marketing. Learn more about the top things to look for in a digital marketing company, what factors to consider when crafting your marketing goals, and the most common mistakes business owners make that prevent them from reaching their digital potential.
 
Quotes
• “This industry moves so fast and things are always changing. However, I would say the foundation, the core of marketing and especially digital marketing hasn’t really changed. Challenge one is having a basic understanding of digital marketing. That’s something I’d recommend business owners to do.” (2:54-3:23)
• “If you’re not subscribed to goals-based marketing, you’re going to fall into thinking about activity too much… I’m always listening when I’m talking to small business owners if they’re asking my advice. They might say things like ‘we need some social media’ or ‘we need to change our website.’ And I will say why? Why do you think you need to do that?…A better conversation, a better mindset to get into is saying things like ‘we need 250 leads in 2022, because if we get 250 leads we’ll win 30 customers and if we get 30 customers we’ll make our 1 million euro.’ So you can see the type of thinking and sort of questions that a small business owner needs to be thinking about. Basically, what I’m driving at is that we need to quantify marketing as much as possible.” (5:37-6:42)
• “In my opinion it’s better to have two or three specialists that are exceptional at what they do than have one generalist.” (14:37-14:44)
• “Most great agencies…are recommended. They win their business through recommendations, not through digital marketing. I think this surprises some people, especially business owners…The truth is great digital marketing companies will do some digital marketing but actually the best business they win is because they’re very very good at what they do and they’ve built trust within a community, within a network and they are verbally recommended.” (15:20-16:03) 
• “We want to procure or buy the best talent that we can afford. We’re looking for value. That’s it.” (32:46-32:54)
• “Consider the false economy. The cheapest isn’t always best.” (37:06-37:10)
• “A good question for business owners to remember to ask really of any supplier is ‘are we on target or are we off target?’ Simple question. Any good professional in the marketing space should be able to answer that question without falling off their chair…If we’re off target, where in the funnel, where in the activity that is being done, are we off target? It’s the numbers first. Then context. Then narrative.” (39:09-39:48)
• “Some entrepreneurs are really busy because they spend too much time focusing on things that don’t matter…You don’t need to look at the numbers on a daily basis.” (44:00-44:17) 
 
Links
Connect with Rob Morley:
• Website: https://www.fountainpartnership.co.uk/ 
• LinkedIn https://www.linkedin.com/in/robmorley2/
 
The song that motivates Rob into action:
• Curtis Mayfield - Move on up (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
 
Become a guest on our podcast: https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm