Powerful Marketing Tips podcast

How to Use Canva to Create Beautiful Designs for Your Marketing?

It is crucial that every marketing material or a social media post that you put out there helps build your brand awareness and brand consistency. In today’s quick tips episode, Laura Kukemelk shows you how to use a free and simple tool by Canva.com to create beautiful designs. If possible, we recommend watching this episode on YouTube: https://youtu.be/d7O53hkPiUI
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk
Find out more: https://powerful-marketers.com/podcast/ 

How to Use Press Releases in Your Marketing?

Have you been considering using press releases in your marketing? Press releases can be a valuable tool for getting your business out there and for helping get your message across. In today’s episode, Mickie Kennedy, Founder of eReleases, discusses best practices for writing and using press releases. 
 
Working with PR can be an amazing opportunity for growing your business, but you have to stick with it. Just doing one press release will not be enough to see a major return. Commit to really trying with your PR campaign and do at least six press releases in order to see what works best. By taking what you do that is unique to your business and putting a creative flair on it, you can get your message across and really stand out in your industry. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to use press releases for marketing your business. Learn how to hook an editor well enough that your story will not end up on the chopping block. 
 
Quotes
• “A quote is a really great way to survive a managing editor’s pen. And what happens is when you inspire a story, and your quote is put into the story, if the journalist says, ‘Why did you mention the small company I've never heard of?’ The managing editor says that it's hard for them to defend it, why they included you. Now the answer is you inspired the story. But that doesn't mean that they have to have you actually be in there. So if there's a really amazing quote that synthesizes the actual story, and you put some real thought and eloquence in it, a managing editor is going to go, ‘I've never heard of this small company. But man, it's an amazing quote.’ And that's a great way for you to really stand out in an article and survive.” (13:00-13:52) 
• “If you're going to consider PR, you know, don't do one release, because you really don't know from one release, whether PR is going to work for you or not. But commit to a PR campaign—six to eight press releases—and test different ideas for each to figure out what the the media responds to, and then determine if it's repeatable.” (16:16-16:35)
• “I think that so many press releases look like they've been written through a committee. Where so many people give input and what you end up with is watered down, and it really doesn't have a strong position on anything and it's just safe. I think that PR is one of those places where you can take risks—you can take chances. You don't have to do it in a way that's irrational, you don't have to do it in a way that's not creative. But you can do it in a way that's responsible and creative, and stands out.” (19:58-20:13) 
• “The things to keep in mind is, what may be trending in your market in one country may not be trending in another. So you want to have some sort of an understanding of the market that you're pitching in and how they feel on a particular topic.” (24:19-24:37)
• “Take what you do that's different, own it, elevate it, and get the messaging out, and you can really have an amazing opportunity with PR. Share that with social media, share it with your customers, share it with your leads, and then you will see a possible influx of new leads and customers from the media pickup that you receive.” (29:53-30:01) 
 
Links
Connect with Mickie Kennedy:,
Website:www.ereleases.com
LinkedIn: https://www.linkedin.com/in/publicity/
Twitter: https://twitter.com/ereleases
Facebook:https://www.facebook.com/ereleases.press.release.distribution
Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

Which Social Media Channels to Use? [Statistics]

Which social media channels should you use for your business? Where is your target audience and how can you reach them? These are some of the questions that business owners typically struggle with. In today's quick tips episode, Mari-Liis Vaher talks about the most popular social media channels and shares some interesting statistics from the DIGITAL 2022: GLOBAL OVERVIEW REPORT.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/ 

How to Get Started With Video Marketing?

Have you been wondering how to get started with video marketing? In today’s episode, Anush Mnatsakanyan, CEO and Co-Founder at Burnwe, shares tips for how to begin your video marketing journey.
 
Video marketing is all about strategy. First think about the goal of your video, the intended audience, and what platform you want to share it on. Research keywords related to your topic beforehand and be sure to use them throughout your video. Most importantly, if being on camera makes you nervous, start first by making videos just for yourself. That way you can become more familiar with the tools and more comfortable in front of the camera before worrying about sharing your videos.
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about video marketing. Learn about tips to get started recording and sharing your own videos and the best tools to use for video editing. 
 
Quotes
• “It’s all about the strategy. First you create a strategy, then you create a video, then you think about the distribution.” (5:43-6:53)
• “Before getting started with YouTube Marketing, start with researching the keywords. It is the first thing that people need to do. When you search keywords on YouTube search, it will give you an understanding of what people want to watch.” (8:20-8:36) 
• “You should take all the things that are in your hand and try everything to see which works for you. Because something may work for me, but something may be different for another person and your audience may ask for different content. So I would suggest doing everything in your hand.” (13:33-13:52)
• “I can only recommend getting started with simple videos. Create a lot of stuff, vlogs, share tips. Share everywhere. If you see the results of video marketing, hire a team who can help you with professional production.” (20:54-21:08)
• “I would recommend starting with recording yourself and sharing educational content. That’s the most important thing that you can start with in video marketing. Because it’s a time when you explain yourself as an expert in the industry, people start to trust you more when you’re sharing educational tips with them. I know a lot of people are struggling to be in front of the camera, even I did. Nobody can say it is easy. In the beginning, start creating videos for yourself. Later on you will understand that you want to share these videos, and you will start doing that. I recommend starting even right now, just turn on your camera and start recording your videos.” (26:59-28:23) 
 
Links
Connect with Anush Mnatsakanyan:
• Website: www.burnwe.com
• LinkedIn: https://www.linkedin.com/in/anush-mnatsakanyan/
 
Video editing apps that Anush shared: Adobe Premiere Rush, Videoleap Editor, Instagram Reels, Adobe Premiere Pro, Adobe After Effects
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to track and analyze your time with Toggl Track?

Productivity and time management are popular topics not only for those who are on the professional development or self-improvement journey, but increasingly these things are talked about more and more in the media as well.
Tracking your time and then analyzing it later on is a key aspect to achieving productivity. In this quick tips episode, Laura Kukemelk walks you through a sample Toggl Track account to get you started. We encourage you to watch this episode on YouTube: https://youtu.be/toefYtxpbic
You can create a free Toggl account here: https://toggl.com/track/
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk
Find out more: https://powerful-marketers.com/podcast/ 

How to Build a Community and Cultivate a Fanbase?

Have you been considering starting your own community? In today’s episode, Jill Salzman, Founder of The Founding Moms, shares tips for creating a community and establishing a fanbase. 
 
Community building is a great way to grow your business. In a community, you can gather like-minded individuals with similar interests and goals who, if you do it properly, will support everything you do. When starting a community, there are a few things you need to consider. Make sure you are providing original content for your members to consume, engage with your members and show them lots of validation and love, and figure out a way to market your community to people who are outside of it. Even if you decide you don’t want to start your own community, it can be very beneficial to join a pre-existing community in your chosen niche.
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how building a community can help you to grow your business and personal brand. Learn about the best ways to go about marketing your community to bring in new members. 
 
Quotes
• “I didn’t intend to create a community, but I think I’ve loved community for a long time.” (5:16-5:23)
• “I can’t tell you how much I love growing a community, running a community, and in doing that I am a part of the community. I have learned since there is literally no better way to build a business.” (7:58-8:13)
• “The more consistency you have and the more you deliver and delight, the more people will feel that from you and it will feel genuine.” (11:32-11:41) 
• “What can they gain or benefit from your community that they can’t find anywhere else?” (21:31-21:35)
• “The way you cultivate the fanbase is literally making sure you delight your members. Not over-providing with resources, but you’re over-providing with love and care and things that are very emotional. In a community setting, as the organizer, you have to give more love.” (27:21-28:19)
• “How do I make sure everyone feels heard, taken care of, and seen? If you can figure out that magical formula where you can meet those, you will be successfully cultivating a legion of people that believe in you…they will do it because they know you mean well by them.” (28:57-29:25) 
 
Links
Connect with Jill Salzman:
• Website:www.foundingmoms.com
• LinkedIn: https://www.linkedin.com/in/foundingmom/
• Podcast: www.jillsalzman.com/podcast
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

5 Ways to Increase Your Income as a Small Business Owner

As a small business owner, lack of money is often the obstacle that stops you from investing into growing your business. In this quick tips episode, Mari-Liis Vaher shares 5 ways to increase your income as a small business owner.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/

Why Sales And Marketing Need To Be Best Friends

Is your marketing messaging lacking? In today’s episode Michael Stewart, Part-Time Marketing Director, shares why it is so important for sales and marketing to work hand-in-hand for optimum business success.
 
Often sales and marketing are separate departments within a business. For marketing to be effective, certain elements of the messaging should be influenced by sales data. Effective advertisements consider questions such as ‘What problems do we solve for the customer?’ and ‘How do we want the customer to feel by working with us?’. If the messaging is incorrect, you will be losing money overall. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how sales and marketing can work together to better grow your business. Learn how to target your messaging more effectively to your customer base.
 
Quotes
• “Marketing for me there’s a couple of fundamental questions… we need to answer. The first one is what does a good customer look like? And the second is what makes our business different and better?” (3:46-4:01)
• “By defining the messages you can use that then as a selling tool and you can outline those messages generally within the marketing material as well.” (14:45-15:02)
• “Marketing and getting the marketing messaging right and really thinking about how you want customers to feel is really, really important…How do I want them to feel? I want them to feel excited about working with me. I want them to feel confident that I can help them deliver that. That’s just my business. Everybody has to think of their own business and say ‘How do we affect these people's life? What problems do we solve? How do we want them to feel?’ And that’s something that’s missing in many, many businesses that I go into.” (21:09-22:02) 
• “If you don’t get the messaging right what you’ll find is that you are leaving money on the table all the way through.” (34:16-34:26)
 
LinksConnect with Michael Stewart:
• Website: www.askmjs.co.uk
• LinkedIn: www.linkedin.com/in/mj52art/
• Twitter: www.twitter.com/mj52art
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm

How to Create a Simple Content Plan?

How to create a simple content plan to make planning, organizing and scheduling your content across channels consistent? In this quick tips episode, Laura Kukemelk shares a simple content plan template built in Google Sheets. If possible, we recommend watching this episode on YouTube: https://youtu.be/U7QrhDTgevk
 
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/

How To Improve Customer Retention?

Are you struggling to acquire and retain customers for your business? In today’s episode, Tim Peniston-Bird, Customer Acquisition, and Retention Specialist and Managing Director at Orangutan, shares his tips for building customer retention programs that really work.
 
Many businesses make the mistake of seeing relationships with their customers as purely transactional. They think they can retain customers simply by having a good product, but it’s really about building trust and cultivating relationships. By focusing on what behaviors you’d like to see in your customers and speaking with them about how you can improve their experiences, you can build a customer loyalty program that is mutually beneficial. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about building a connection with your customers. Build customer loyalty by encouraging the behaviors you want to see. 
 
Quotes
• “One of the big problems that a lot of businesses have shifted to is they’ve kind of been run by counsels where they see customers as a commodity and they want to make it cheaper and cheaper and cheaper for them, so you end up with less service. The problem is that actually, people buy a service. They buy trust and they buy relationships. There is no point going to your local pub and spending 5 to 8 times more for a drink there if you’re gonna get a bad experience, a less enjoyable drink, and ignored by the bar staff. You can buy online much more easily. But what you really want to do is to go to a local business where you trust the opinion of the person who is helping you.” (3:50-4:40)
• “Ideally, you would allow 6 to 8 weeks to build a customer retention program, so up to two months because you want to spend a little time actually speaking to customers, speaking to staff. Sort of work out how you can make things better. Trying to work out what behaviors you want to change and how you want them to be different going forwards. It’s actually making sure that all of your teams are fully behind the program. You train them so they are building it into all of the conversations and they are committed to giving key moments of truth.” (15:50-16:50)
• “Everyone thinks of a customer loyalty program as giving points. What you often do is end up falling into the trap of rewarding them for the purchase they were going to make anyway and not driving any new behaviors. That might be good in a way, but it doesn’t increase customer satisfaction. It just gives away some of your margin.” (23:53-24:39) 
• “Define your goal. Look at what it is you want to achieve. Secondly, look at what I call the hygiene effect. What do you do that annoys people and what do you do that actually makes the experience better? Think, if I were a customer, how would I want to be treated? As much as possible you and your team should show your passion for them. Actually show you care. And genuinely care.” (26:00-27:18)
• “I’m a big fan of trying to make everything as experiential as possible.” (27:44-27:48)
• “Don’t think of transactions. Try and think of behaviors. What do you want to happen more often with a customer? Do you want them to be spending more on each visit? Do you want them to be coming back more often? Do you want them to be staying with you longer? Look at what behaviors you need from them and therefore, how you’re going to start building those habits and encouraging those behaviors through recognition, reward, etc. If you want them in more often, give them excuses to come back because there will be something unique that they can’t get on any other day. Create some degree of urgency and find positive ways to keep in touch. We’re all dreadful at ignoring our customers. We all think they don’t want to hear from us. But actually, they do.” (28:42-29:42) 
• “As much as possible put yourself in their shoes and think ‘What would I want powerful marketers to do for me?’” (30:01-30:10)
• “Once a great idea is in place, the only limit is your imagination.” (34:55-34:58)
 
LinksConnect with Tim Peniston-Bird:
• Website: www.orangutan.co.uk• LinkedIn: www.linkedin.com/in/timpenistonbird
• Tim's virtual business card: www.my-vcard.co.uk/card/?sd=6sfp81
• Book a call with Tim: www.peniston-bird.co.uk
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm