Powerful Marketing Tips podcast

How to Deal With Confrontations With the LAST Technique?

It is difficult to be in a situation where you are confronted, accused, blamed or you just have a negative interaction with another person. In this quick tips episode, Mari-Liis Vaher shares the LAST technique that helps you to deal with confrontations effectively.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/

How to Use Google Ads to Grow Your Business?

Do you need help understanding how to use Google ads to grow your business? Paid ads are a great way to quickly drive traffic to your business. In order to effectively use paid ads, you will need to have access to analytics to see if the traffic is converting into business growth. In today’s episode, Jacob Dazzeo, founder and CEO at Watson Digital, a digital marketing agency, explains how to get started with paid advertising. 
 
According to Jacob, Google is the best place for most businesses to start investing in paid advertisements. When you run a paid ad on Google, your business will show up at the top of the listings whenever anyone searches for a service or product related to your industry. Make sure that your website has Google Analytics set up, so you’ll be able to see how those clicks are translating into sales or new clients. The next step is to include keywords in your paid advertisements that will help direct customers to your website. While Google ads are effective, it takes a little bit of time. Jacob suggests trying each new ad strategy for at least three months to give the platform’s algorithm enough time to get your content to the right people. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to grow your business using paid Google advertisements. Learn how to get started creating an ad campaign, how to determine which keywords to use, and the top three questions to ask when hiring a digital marketing agency or freelancer. 
 
Quotes
• “Generally, almost every website you go on has Google Analytics attached to it. I think Google Analytics can get just about anyone, especially someone you know, who owns a small to midsize business.” (4:11-4:24)
• “One of the keys to running any paid ads strategy on any of the platforms, whether it be Google or Facebook or Pinterest or TikTok or any of the others is to make sure that you have some sort of conversion tracking. And the whole point of that is that you want to know if that traffic is turning into new business.” (4:40-5:00)
• “One of the pitfalls that a lot of people fall into is that Google tries to kind of push you into a very, very automated strategy.” (10:31-10:40)
• “With keywords, the key is to really think about it from your potential customers perspective. If you can put your mind into the place of your ideal client avatar, then you should be able to kind of know what they'd be looking for.” (12:42-13:01)
• “If it's too broad, it's not going to work and you're gonna risk spending a lot of money bringing people to your website for something that you don't offer.” (14:01-14:09)
 
Links
Connect with Jacob Dazzeo:
Personal Website: https://jacobdazzeo.com/
Company Website: https://watsondigital.co/
LinkedIn: https://www.linkedin.com/in/jacobdazzeo/
Instagram: https://www.instagram.com/jacobdazzeo/
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast
 
Apply to be a guest on the podcast: https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm

6 Steps on the Content Marketing Value Ladder

How to use content creation to grow a fanbase? In today’s quick tips episode, Laura Kukemelk shares the 6 steps on the Content Marketing Value Ladder: building awareness, generating interest, providing comparison, helping with evaluation, assisting purchasing, and focusing on retention.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk  Find out more: https://powerful-marketers.com/podcast/  

How Social Sciences Play Into Professional Relationships

Have you ever been curious about the science behind networking and building professional relationships? The truth is that people are hardwired to help each other. In today’s episode Frank Agin, President of AmSpirit Business Connections and host of Networking RX Podcast, explains how social sciences play into the development of professional relationships. 
 
Networking is vital to a successful business. When people trust and like us, they will want not only to do business with us, but also to refer others our way. Even though people have always been wired to be wary of strangers, if you go into a networking opportunity with the mindset that you are there to help others, you can connect with people and break through that initial wariness. Frank explains that our brains use heuristic processing to create shortcuts for how we interact with the world around us. By initiating small talk with strangers, we signal to their brains that we are safe and can be trusted. When you understand the science behind how our brains view interpersonal relationships, you can make those processes work in your favor. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about the social sciences behind professional relationships. Learn how to navigate networking through initiating small talk, adopting a mindset of helping others, and prioritizing relationship building.  
 
Quotes
• “If you really appreciate people and love them, and go the extra mile for them beyond what it is you sell, they'll want to do business with you. They'll want to refer you to people. And it's a little longer approach. But it really has lasting value.” (7:17-7:33)
• “When we have these small talk conversations with people, it creates signals in the brain to say you can trust this person.” (13:14-13:22)
• “I get out of the car, and I just kind of tell myself, ‘You know what, I am here to help somebody. That's why I'm here.’ That's my cloak of invincibility. Nobody is not going to want me here because I am here to help people.” (17:00-17:15)
• “When we're at networking events, we don't talk about business at all. It's really about developing a relationship.” (19:34-19:40)
• “Every group starts with one.” (29:17-29:19)
• “Find something that you're passionate about. What do you care about? Poverty, hunger, literacy. Find something you're really passionate about and go find somewhere to volunteer.” (38:12-38:23)
 
Links
Connect with Frank Agin:
Personal Website: frankagin.com
AmSpirit Business Connections: https://www.amspirit.com
LinkedIn: https://www.linkedin.com/in/frankagin
Twitter: https://twitter.com/frankagin
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to Maintain Balance in Your Personal and Professional Life?

There can be a lot of dissatisfaction, anxiety, unhappiness and exhaustion in the every day life of small business owners. In this quick tips episode, Mari-Liis Vaher gives some valuable tips on ways to work on personal growth and professional development to maintain balance in your life.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/

How to Unlock the Potential of Your Team?

Do you know how to unlock the potential of your team? Think of your team members as seeds full of potential. In today’s episode, Julian Roberts, executive and leadership coach at Julian Roberts Consulting Ltd, explains how to empower those seeds to grow. You cannot achieve everything on our own, so it is pivotal to maximize the potential of your team.  
 
Julian spent 20 years working in sales before he realized that what he really felt passionate about was empowering others. When leaders are empowered to help their team grow, everyone on the team benefits. Being a good leader starts with having a growth mindset, not only for yourself, but for others. The next step is to create an environment where employees can learn and make mistakes safely. Remember that you as a leader are always being observed and it is important to be a role model with your behavior. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to unlock your team’s potential. Learn the right mindset and tips for helping your team members to grow and flourish.
 
Quotes
• “I started to reflect on those 20 years of working. And I realized that what got me really excited is when I took an individual who's working for me, and I got alongside them, and I coached them, and I help unlock their potential.” (2:41-2:54)
• “Particularly when entrepreneurs, they do everything themselves. And eventually they become the limiting sort of belief or the block of the growth of that business. Because they tried to be involved in everything and do everything.” (9:07-9:20)
• “You can empower people. And as you empower people, as you enable people to unlock their potential, actually you're unlocking more capacity within your business about how you do things.” (9:35-9:45)
• “It starts with you, the individual, and it's making sure that you have a mindset for growth, not only in yourself, but in others. If your mindset is fixed, if your mindset is not about growing or empowering others, it's just not going to go anywhere, period.” (11:16-11:34)
• “When you feel safe, you then will start to relax, and start to push the boundaries, and start to go for it and be more innovative, unlocking your potential.” (17:20-17:34)
 
Links
Connect with Julian Roberts:
Website: www.julianrobertsconsulting.com
LinkedIn: https://www.linkedin.com/in/julesroberts/
Twitter: https://twitter.com/julesmroberts
YouTube: https://www.youtube.com/channel/UCCLKBJ8Q5ZgM8foS9bqlkow
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
Apply to be a guest:• https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

5 Things to Consider When Choosing Marketing Channels for Your Strategy

In marketing, there are endless channels and opportunities that you may use for your business. In today’s quick tips episode, Laura Kukemelk talks about the key aspects you should consider when choosing which marketing channels to use for your strategy.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk  Find out more: https://powerful-marketers.com/podcast/ 
 

How to Attract the Right Talent for Your Business?

Have you ever wondered how to use LinkedIn to attract talent to your business? LinkedIn has become very advanced over the last few years, and there are many tools built in to help you find and attract talent. In today’s episode, Tiina Jarvet Pereira, career strategy consultant and headhunter with 20 years of experience, shares her tips for how to attract talent using LinkedIn. 
 
Tiina’s job working with multinational companies requires her to find and source top talent from all over the world. She uses keyword searches with LinkedIn’s recruiter tool to find the best person for the job. By evaluating candidates’ profiles, including their recommendations, experience, and skills assessments, she can get an in-depth understanding of their core values and motivations. In addition to utilizing keywords, Tiina recommends sending personalized messages to candidates that you are interested in hiring instead of relying on more generic messages that sound automated. She also recommends making the company LinkedIn page more personable and less corporate, because candidates connect more with people and company culture. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to search for and attract the best candidates for your business. Learn how to make your company profile more appealing and how to best evaluate candidates’ personal profiles.
 
Quotes 
• “Companies, multinationals, need international talent and the best way to connect with them is to have the cultural awareness that one size doesn’t fit all.” (2:47-3:02)
• “Through keyword search I can find talent anywhere in the world.” (9:05-9:10)
• “We need to change the way we reach out to candidates in a more personalized way. Nobody wants to be contacted with an automated message sounding like a robot. You really need to read the candidate's profile and connect with them as human beings and show that you have read their profile and show interest. So it feels that this message is really sent only to me and not to 500 other candidates.” (10:31-11:05) 
• “I really need to know a candidate's deepest motivations, core values, what is their passion, and what drives them. Only then I can see if it’s a good fit.” (16:05-16:23)
• “They don’t want to see the corporate stuff that they see anyway on the company website. They wanna see how are the people who are working there, the diversity, would they fit in? That’s what people want to see. That’s really how we connect and that kind of content is very helpful.” (23:01-23:29)
 
Links
Connect with Tiina Jarvet Pereira:
LinkedIn: https://www.linkedin.com/in/tiinawithtwoeyes/
Instagram: https://www.instagram.com/tiinapereira/
YouTube: http://www.youtube.com/channel/UCOF5DdZ3CuM9xhu_Tm-a4zg
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
Apply to be our guest: • https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm

5 Important Facts About TikTok

TikTok has 1 billion users around the world. Naturally, many business owners are curious whether they should be on this highly popular social media platform. In this quick tips episode, Mari-Liis Vaher uncovers 5 important facts about TikTok that help you understand the platform better!
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/
 

How to Manage Multiple Projects at the Same Time?

Are you overwhelmed trying to manage multiple projects for your business at the same time? As business owners, it is easy to get caught up trying to do too many projects all at once. The risk with doing that is having certain tasks fall through the cracks due to disorganization or lack of planning. In today’s episode, Kim Shepheard, owner of Shepheard Marketing, shares tips for managing multiple projects at the same time.
 
The first step for managing multiple projects is planning. In order to successfully manage these projects without getting overwhelmed, you need to plan ahead, organize your tasks, and often delegate tasks to others. Taking a break from your projects to spend time on overall organization can be beneficial in the long run and help your business run more smoothly. Kim’s tips include using project management software such as Trello, using communications software like Slack, and creating detailed calendars with every task assigned to the calendar. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to manage multiple projects at the same time without getting overwhelmed. Learn how to create a plan and utilize project management software to your advantage as well as when to take a step back. 
 
Quotes
• “I believe in planning, rather than being reactive in your business. So if you can plan ahead, for what you want to do at that time of year, during that month—what your goals are. By strategically working to reach those goals and really looking at the analytics of all of your efforts, you will have much better results than being reactive and just trying things for the sake of trying things, in terms of marketing.” (3:03-3:34) 
• “You may think that busy means revenue and business growth. But growing blindly isn't really going to help. So figure out what you actually want to do, and then outsource the rest. So you can organize your life and your time and your business and start reaching those goals, I think is the best thing that you can do.” (8:51-9:16)
• “Being a leader rather than just a manager is really important.” (13:33-13:37)
• “I think no matter who you are, it's a good idea to take that break, to put those systems in place to test them out to see if they work.” (25:28-25:37)  
• “If you just do it, do the hard things first, it will make your life a lot easier later on.” (26:17-26:22)
 
Links
Connect with Kim Shepheard:
Website: https://www.shepheardmarketing.com/
LinkedIn: https://www.linkedin.com/in/kshepheard/
Facebook: https://www.facebook.com/shepheardmarketing
Project management softwares mentioned in the episode: Trello.com, Loomly.com, Monday.com, plan.toggl.com
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm