Powerful Marketing Tips podcast

5 Ways to Increase Your Income as a Small Business Owner

As a small business owner, lack of money is often the obstacle that stops you from investing into growing your business. In this quick tips episode, Mari-Liis Vaher shares 5 ways to increase your income as a small business owner.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/

Why Sales And Marketing Need To Be Best Friends

Is your marketing messaging lacking? In today’s episode Michael Stewart, Part-Time Marketing Director, shares why it is so important for sales and marketing to work hand-in-hand for optimum business success.
 
Often sales and marketing are separate departments within a business. For marketing to be effective, certain elements of the messaging should be influenced by sales data. Effective advertisements consider questions such as ‘What problems do we solve for the customer?’ and ‘How do we want the customer to feel by working with us?’. If the messaging is incorrect, you will be losing money overall. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how sales and marketing can work together to better grow your business. Learn how to target your messaging more effectively to your customer base.
 
Quotes
• “Marketing for me there’s a couple of fundamental questions… we need to answer. The first one is what does a good customer look like? And the second is what makes our business different and better?” (3:46-4:01)
• “By defining the messages you can use that then as a selling tool and you can outline those messages generally within the marketing material as well.” (14:45-15:02)
• “Marketing and getting the marketing messaging right and really thinking about how you want customers to feel is really, really important…How do I want them to feel? I want them to feel excited about working with me. I want them to feel confident that I can help them deliver that. That’s just my business. Everybody has to think of their own business and say ‘How do we affect these people's life? What problems do we solve? How do we want them to feel?’ And that’s something that’s missing in many, many businesses that I go into.” (21:09-22:02) 
• “If you don’t get the messaging right what you’ll find is that you are leaving money on the table all the way through.” (34:16-34:26)
 
LinksConnect with Michael Stewart:
• Website: www.askmjs.co.uk
• LinkedIn: www.linkedin.com/in/mj52art/
• Twitter: www.twitter.com/mj52art
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm

How to Create a Simple Content Plan?

How to create a simple content plan to make planning, organizing and scheduling your content across channels consistent? In this quick tips episode, Laura Kukemelk shares a simple content plan template built in Google Sheets. If possible, we recommend watching this episode on YouTube: https://youtu.be/U7QrhDTgevk
 
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/

How To Improve Customer Retention?

Are you struggling to acquire and retain customers for your business? In today’s episode, Tim Peniston-Bird, Customer Acquisition, and Retention Specialist and Managing Director at Orangutan, shares his tips for building customer retention programs that really work.
 
Many businesses make the mistake of seeing relationships with their customers as purely transactional. They think they can retain customers simply by having a good product, but it’s really about building trust and cultivating relationships. By focusing on what behaviors you’d like to see in your customers and speaking with them about how you can improve their experiences, you can build a customer loyalty program that is mutually beneficial. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about building a connection with your customers. Build customer loyalty by encouraging the behaviors you want to see. 
 
Quotes
• “One of the big problems that a lot of businesses have shifted to is they’ve kind of been run by counsels where they see customers as a commodity and they want to make it cheaper and cheaper and cheaper for them, so you end up with less service. The problem is that actually, people buy a service. They buy trust and they buy relationships. There is no point going to your local pub and spending 5 to 8 times more for a drink there if you’re gonna get a bad experience, a less enjoyable drink, and ignored by the bar staff. You can buy online much more easily. But what you really want to do is to go to a local business where you trust the opinion of the person who is helping you.” (3:50-4:40)
• “Ideally, you would allow 6 to 8 weeks to build a customer retention program, so up to two months because you want to spend a little time actually speaking to customers, speaking to staff. Sort of work out how you can make things better. Trying to work out what behaviors you want to change and how you want them to be different going forwards. It’s actually making sure that all of your teams are fully behind the program. You train them so they are building it into all of the conversations and they are committed to giving key moments of truth.” (15:50-16:50)
• “Everyone thinks of a customer loyalty program as giving points. What you often do is end up falling into the trap of rewarding them for the purchase they were going to make anyway and not driving any new behaviors. That might be good in a way, but it doesn’t increase customer satisfaction. It just gives away some of your margin.” (23:53-24:39) 
• “Define your goal. Look at what it is you want to achieve. Secondly, look at what I call the hygiene effect. What do you do that annoys people and what do you do that actually makes the experience better? Think, if I were a customer, how would I want to be treated? As much as possible you and your team should show your passion for them. Actually show you care. And genuinely care.” (26:00-27:18)
• “I’m a big fan of trying to make everything as experiential as possible.” (27:44-27:48)
• “Don’t think of transactions. Try and think of behaviors. What do you want to happen more often with a customer? Do you want them to be spending more on each visit? Do you want them to be coming back more often? Do you want them to be staying with you longer? Look at what behaviors you need from them and therefore, how you’re going to start building those habits and encouraging those behaviors through recognition, reward, etc. If you want them in more often, give them excuses to come back because there will be something unique that they can’t get on any other day. Create some degree of urgency and find positive ways to keep in touch. We’re all dreadful at ignoring our customers. We all think they don’t want to hear from us. But actually, they do.” (28:42-29:42) 
• “As much as possible put yourself in their shoes and think ‘What would I want powerful marketers to do for me?’” (30:01-30:10)
• “Once a great idea is in place, the only limit is your imagination.” (34:55-34:58)
 
LinksConnect with Tim Peniston-Bird:
• Website: www.orangutan.co.uk• LinkedIn: www.linkedin.com/in/timpenistonbird
• Tim's virtual business card: www.my-vcard.co.uk/card/?sd=6sfp81
• Book a call with Tim: www.peniston-bird.co.uk
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

7 Tips to Make Content Creation Easier

When it comes to marketing, we all know that we should tell more stories. But it can be difficult to come up with content ideas. In this quick tips episode, Mari-Liis Vaher shares 7 tips to make content creation easier.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/

Solopreneur’s Case Study: How to Get Started as an Entrepreneur

Are you considering becoming an entrepreneur? In today’s episode, Leeza Martinez, Founder of Artemis Marketing, shares the story of how she became an entrepreneur and gives tips for taking the first steps. 
Entrepreneurship requires clarity, confidence, and determination. You will be responsible for everything for your business, so doing proper research before starting is essential. Life is short, so if you feel like you want to start your entrepreneurial journey, stop thinking and start doing. Learn from other entrepreneurs, have clarity on your business goals from the beginning, and work to get yourself into a confident mindset. 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about beginning your journey as an entrepreneur. Learn tips to help you get started on the path to taking control of your own future.
 
Quotes
• “I’ve always been an entrepreneur. Since I was a kid, I was the one who went knocking on doors. ‘Hey, can I clean your yard? Can I shovel your sidewalk? Can I walk your dog?’ Really anything I could think of I was out there doing it. As I got into adulthood, I started working. At the age of 15, I had to have a worker’s permit. My first job was fast food. It’s a great experience. It kind of gives you the skills you need to move into the world when you’re an adult. As I got into working other jobs and as I got older, I’m not one to become stagnant. I’ve always wanted more. I call it leveling up. I achieve something, it’s great for a while but at the end of the day, I always seek to grow more, whether that’s my mindset, my knowledge base.  I’m always trying to grow more.” (3:34-4:40)
• “If I could help share how I started for people who are maybe thinking, ‘I want to do something more with my life’ or ‘I want to take control of what my future looks like,’ I am all here for it. I’m rooting those people and if I can give them any shred of advice that impacts their life, then I’m absolutely going to do so.” (6:18-6:43)
• “We don’t really know what to expect when we jump right into something. Entrepreneurship is chaos. There’s no structure to it. So if you’re a structured individual, I recommend really knowing what it means to be an entrepreneur.” (8:30-9:00) 
• “If you’re thinking about starting a new adventure, just do it. A lot of the time we spend thinking about whether I should do this, most of the time we don’t.  We look back and regret it. I say life is short. If you think that this is something you want to do at the end of the day, absolutely do it. Sometimes when it doesn’t work out, it kind of leads you to a different path that’s even better for you. Expect that there are going to be trials and tribulations on the way. Nothing worth having comes easy.” (11:51-12:28)
• “Mindset in this field is so important. You have to be confident and ready to take on anything. I think if you could work on your mindset, read books that help you to get to where you think you need to be mentally, and just really work on yourself in the beginning helps you get to where you need to go.” (18:39-19:09)
• “Start by starting. Talking doesn’t mean action. Just put your feet on the ground and start going. Don’t doubt yourself. Reinforce confidence. At the end of the day, only you control your future. If you want something, go get it.” (25:10-25:53)
• “If somebody offers you an amazing opportunity but you’re not sure you can do it, say yes and learn later.” (29:25-29:31)
 
Links
Connect with Leeza Martinez:
• Website: www.artemismarketing.co
• LinkedIn: www.linkedin.com/in/helloleeza/
• Instagram www.instagram.com/artemismarketingco
• Facebook www.facebook.com/artemismarketingco
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast/
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

3 Different Types of Meetings You Should Have With Your Team Regularly

Every person in your team - regardless of their age, personality type or position - needs regular human interaction. To prevent miscommunication, it is crucial to have regular meetings with your team. In this quick tips episode, Laura Kukemelk shares the 3 types of meetings you should have with your team on a regular basis.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/

Productivity Tips for Marketers and Business Owners

Are you struggling with time management? In today’s episode, Garland Coulson, Time Management Speaker, and Coach at Captain Time Training explains how to better manage your time and be more productive. 
You are in control of your own time. By making better decisions, you can learn to take back control of your time and double your productivity. Garland’s top time management tips are delegating with clear instructions, scheduling dedicated blocks of time for each project, and focusing on one task at a time. 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about gaining better time management skills. Discover how to feel less overwhelmed and be more productive through simple time management tricks. 
Quotes
• “I started to read every book I could get my hands on, listen to everything I could get my hands on for time management because I really wanted to master this for me. It was something I really wanted to do for me.” (2:27-2:46)
• “You are in control of your time. And we often feel we aren’t. We are. Every day we make thousands of choices as to what to do next, what we’re going to work on, how we’re going to do things. So, we make those choices. We can make different choices is one key part of it. Multitasking is a myth. It doesn’t work. We can only focus on one thing at a time. Focus is the real superpower here.” (4:31-5:00) 
• “The overwhelm is because we haven’t worked out our systems yet. Systems are what make it happen.” (8:06-8:13)
• “Checklists are the fastest, quickest way to document anything. Whenever I’m doing a new process, I create a checklist, not just for training, but even for me to make sure I don’t miss a step. I figure out, what are the steps? How would I do this?” (12:30-12:41)
• “World-class performance requires world-class focus.” (20:26-20:31)
 
Links
Connect with Garland Coulson:
• Website: www.captaintime.com
• Online Business Community: www.bizmentum.com
• LinkedIn: www.linkedin.com/in/ebusinesstutor/
• Clubhouse Productivity Cafe: www.clubhouse.com/@captaintime
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast/ 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

5 Ways to Motivate People Around You

Whether you are a small business owner or a solopreneur, one thing is sure - you need other people around you to be successful at your work. In this quick tips episode, Mari-Liis Vaher shares 5 ways to motivate people around you to grow, become more successful and productive.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/

How to Create an Elevator Pitch for Your Business

What is your elevator pitch? On today’s episode, Mike Verret, Principal at Verret & Associates with over 25 years of marketing experience, explains the importance of how you talk about your business to potential clients. 
Your elevator pitch is how you describe what your business does in a concise and intriguing way that makes listeners want to learn more. When the audience is engaged in asking questions, they are more likely to remember you. Your pitch should have a clear message that resonates with your listeners and that is unique enough to make you stand apart from your competition.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about crafting the perfect elevator pitch. Learn what comprises an elevator pitch and why how we talk about our businesses makes all the difference.
 
Quotes
• “Ultimately what I’ve done is create a business where I work with other businesses for three weeks, three meetings to get them to one way they talk about themselves. That creates consistency in their marketing, efficiency in their marketing…and it makes you memorable. An audience only remembers one of three things. They remember first, best, and different…We just need to appear different in the audience’s eyes…That’s become the focus of what I do based on my 25 years of experience working with audiences.” (04:04-05:08) 
• “Your elevator is eight floors and it starts with what you do, but your objective is just to get to the next floor and get them to ask the next question…My first floor is about connection, creating that need to say tell me more. I’m in PR but I say I make news…tell me more about making news is what I’m trying to elicit. My second floor is about my audience and what they’re going through and I want them to ask so how do you help them. So, I can get to the third floor which is my solution and from there they ask how does that work? My fourth floor becomes my process….The fifth floor is what services do you provide. Those services can now hang off of that process and have context…Sixth floor: how does it benefit? Seventh floor: can you prove it? …Finally, the eighth floor is what do you want me to do next? Can I have your card? Is there a way to get in touch with you? If you invert that thinking with those questions like it’s going up an elevator, invert it so it’s going down, that's the way human beings would ask questions to elicit information. So what do you do? What does that mean? How do you help them? How does that work? What services do you provide? What do I get out of it? Do you have proof to back it up? Let's talk more. That’s it.” (13:30-15:24)
• “How do you make the leader realize that the effects of what he’s doing reverberate all the way through the organization and create that urgency around doing it right?” (22:26-22:35)
• “There is one message that can relate to different audience sections…One message: here’s how it relates to you audience one, here’s how it relates to you user two, user three. Now you have permission to talk to different audiences. Once you’ve gotten them all aligned around one main message.” (23:04-23:28)
• “It all has to do with perspective. We’re always too close to our own business.” (28:39-28:42)
• “The most important thing to think about is to search what you do on Google. Look at what everybody else is doing and figure out how to not look like them.” (29:16-29:28)
 
Links
Connect with Mike Verret:
• Website: www.verretandassociates.com
• LinkedIn https://www.linkedin.com/in/mike-verret/
 
The song that motivates Mike into action:
• Jidenna - Long Live the Chief (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/) 
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm