Powerful Marketing Tips podcast

5 Things to Consider When Choosing Marketing Channels for Your Strategy

In marketing, there are endless channels and opportunities that you may use for your business. In today’s quick tips episode, Laura Kukemelk talks about the key aspects you should consider when choosing which marketing channels to use for your strategy.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk  Find out more: https://powerful-marketers.com/podcast/ 
 

How to Attract the Right Talent for Your Business?

Have you ever wondered how to use LinkedIn to attract talent to your business? LinkedIn has become very advanced over the last few years, and there are many tools built in to help you find and attract talent. In today’s episode, Tiina Jarvet Pereira, career strategy consultant and headhunter with 20 years of experience, shares her tips for how to attract talent using LinkedIn. 
 
Tiina’s job working with multinational companies requires her to find and source top talent from all over the world. She uses keyword searches with LinkedIn’s recruiter tool to find the best person for the job. By evaluating candidates’ profiles, including their recommendations, experience, and skills assessments, she can get an in-depth understanding of their core values and motivations. In addition to utilizing keywords, Tiina recommends sending personalized messages to candidates that you are interested in hiring instead of relying on more generic messages that sound automated. She also recommends making the company LinkedIn page more personable and less corporate, because candidates connect more with people and company culture. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to search for and attract the best candidates for your business. Learn how to make your company profile more appealing and how to best evaluate candidates’ personal profiles.
 
Quotes 
• “Companies, multinationals, need international talent and the best way to connect with them is to have the cultural awareness that one size doesn’t fit all.” (2:47-3:02)
• “Through keyword search I can find talent anywhere in the world.” (9:05-9:10)
• “We need to change the way we reach out to candidates in a more personalized way. Nobody wants to be contacted with an automated message sounding like a robot. You really need to read the candidate's profile and connect with them as human beings and show that you have read their profile and show interest. So it feels that this message is really sent only to me and not to 500 other candidates.” (10:31-11:05) 
• “I really need to know a candidate's deepest motivations, core values, what is their passion, and what drives them. Only then I can see if it’s a good fit.” (16:05-16:23)
• “They don’t want to see the corporate stuff that they see anyway on the company website. They wanna see how are the people who are working there, the diversity, would they fit in? That’s what people want to see. That’s really how we connect and that kind of content is very helpful.” (23:01-23:29)
 
Links
Connect with Tiina Jarvet Pereira:
LinkedIn: https://www.linkedin.com/in/tiinawithtwoeyes/
Instagram: https://www.instagram.com/tiinapereira/
YouTube: http://www.youtube.com/channel/UCOF5DdZ3CuM9xhu_Tm-a4zg
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
Apply to be our guest: • https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm

5 Important Facts About TikTok

TikTok has 1 billion users around the world. Naturally, many business owners are curious whether they should be on this highly popular social media platform. In this quick tips episode, Mari-Liis Vaher uncovers 5 important facts about TikTok that help you understand the platform better!
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/
 

How to Manage Multiple Projects at the Same Time?

Are you overwhelmed trying to manage multiple projects for your business at the same time? As business owners, it is easy to get caught up trying to do too many projects all at once. The risk with doing that is having certain tasks fall through the cracks due to disorganization or lack of planning. In today’s episode, Kim Shepheard, owner of Shepheard Marketing, shares tips for managing multiple projects at the same time.
 
The first step for managing multiple projects is planning. In order to successfully manage these projects without getting overwhelmed, you need to plan ahead, organize your tasks, and often delegate tasks to others. Taking a break from your projects to spend time on overall organization can be beneficial in the long run and help your business run more smoothly. Kim’s tips include using project management software such as Trello, using communications software like Slack, and creating detailed calendars with every task assigned to the calendar. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to manage multiple projects at the same time without getting overwhelmed. Learn how to create a plan and utilize project management software to your advantage as well as when to take a step back. 
 
Quotes
• “I believe in planning, rather than being reactive in your business. So if you can plan ahead, for what you want to do at that time of year, during that month—what your goals are. By strategically working to reach those goals and really looking at the analytics of all of your efforts, you will have much better results than being reactive and just trying things for the sake of trying things, in terms of marketing.” (3:03-3:34) 
• “You may think that busy means revenue and business growth. But growing blindly isn't really going to help. So figure out what you actually want to do, and then outsource the rest. So you can organize your life and your time and your business and start reaching those goals, I think is the best thing that you can do.” (8:51-9:16)
• “Being a leader rather than just a manager is really important.” (13:33-13:37)
• “I think no matter who you are, it's a good idea to take that break, to put those systems in place to test them out to see if they work.” (25:28-25:37)  
• “If you just do it, do the hard things first, it will make your life a lot easier later on.” (26:17-26:22)
 
Links
Connect with Kim Shepheard:
Website: https://www.shepheardmarketing.com/
LinkedIn: https://www.linkedin.com/in/kshepheard/
Facebook: https://www.facebook.com/shepheardmarketing
Project management softwares mentioned in the episode: Trello.com, Loomly.com, Monday.com, plan.toggl.com
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to Use Canva to Create Beautiful Designs for Your Marketing?

It is crucial that every marketing material or a social media post that you put out there helps build your brand awareness and brand consistency. In today’s quick tips episode, Laura Kukemelk shows you how to use a free and simple tool by Canva.com to create beautiful designs. If possible, we recommend watching this episode on YouTube: https://youtu.be/d7O53hkPiUI
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk
Find out more: https://powerful-marketers.com/podcast/ 

How to Use Press Releases in Your Marketing?

Have you been considering using press releases in your marketing? Press releases can be a valuable tool for getting your business out there and for helping get your message across. In today’s episode, Mickie Kennedy, Founder of eReleases, discusses best practices for writing and using press releases. 
 
Working with PR can be an amazing opportunity for growing your business, but you have to stick with it. Just doing one press release will not be enough to see a major return. Commit to really trying with your PR campaign and do at least six press releases in order to see what works best. By taking what you do that is unique to your business and putting a creative flair on it, you can get your message across and really stand out in your industry. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to use press releases for marketing your business. Learn how to hook an editor well enough that your story will not end up on the chopping block. 
 
Quotes
• “A quote is a really great way to survive a managing editor’s pen. And what happens is when you inspire a story, and your quote is put into the story, if the journalist says, ‘Why did you mention the small company I've never heard of?’ The managing editor says that it's hard for them to defend it, why they included you. Now the answer is you inspired the story. But that doesn't mean that they have to have you actually be in there. So if there's a really amazing quote that synthesizes the actual story, and you put some real thought and eloquence in it, a managing editor is going to go, ‘I've never heard of this small company. But man, it's an amazing quote.’ And that's a great way for you to really stand out in an article and survive.” (13:00-13:52) 
• “If you're going to consider PR, you know, don't do one release, because you really don't know from one release, whether PR is going to work for you or not. But commit to a PR campaign—six to eight press releases—and test different ideas for each to figure out what the the media responds to, and then determine if it's repeatable.” (16:16-16:35)
• “I think that so many press releases look like they've been written through a committee. Where so many people give input and what you end up with is watered down, and it really doesn't have a strong position on anything and it's just safe. I think that PR is one of those places where you can take risks—you can take chances. You don't have to do it in a way that's irrational, you don't have to do it in a way that's not creative. But you can do it in a way that's responsible and creative, and stands out.” (19:58-20:13) 
• “The things to keep in mind is, what may be trending in your market in one country may not be trending in another. So you want to have some sort of an understanding of the market that you're pitching in and how they feel on a particular topic.” (24:19-24:37)
• “Take what you do that's different, own it, elevate it, and get the messaging out, and you can really have an amazing opportunity with PR. Share that with social media, share it with your customers, share it with your leads, and then you will see a possible influx of new leads and customers from the media pickup that you receive.” (29:53-30:01) 
 
Links
Connect with Mickie Kennedy:,
Website:www.ereleases.com
LinkedIn: https://www.linkedin.com/in/publicity/
Twitter: https://twitter.com/ereleases
Facebook:https://www.facebook.com/ereleases.press.release.distribution
Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

Which Social Media Channels to Use? [Statistics]

Which social media channels should you use for your business? Where is your target audience and how can you reach them? These are some of the questions that business owners typically struggle with. In today's quick tips episode, Mari-Liis Vaher talks about the most popular social media channels and shares some interesting statistics from the DIGITAL 2022: GLOBAL OVERVIEW REPORT.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/ 

How to Get Started With Video Marketing?

Have you been wondering how to get started with video marketing? In today’s episode, Anush Mnatsakanyan, CEO and Co-Founder at Burnwe, shares tips for how to begin your video marketing journey.
 
Video marketing is all about strategy. First think about the goal of your video, the intended audience, and what platform you want to share it on. Research keywords related to your topic beforehand and be sure to use them throughout your video. Most importantly, if being on camera makes you nervous, start first by making videos just for yourself. That way you can become more familiar with the tools and more comfortable in front of the camera before worrying about sharing your videos.
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about video marketing. Learn about tips to get started recording and sharing your own videos and the best tools to use for video editing. 
 
Quotes
• “It’s all about the strategy. First you create a strategy, then you create a video, then you think about the distribution.” (5:43-6:53)
• “Before getting started with YouTube Marketing, start with researching the keywords. It is the first thing that people need to do. When you search keywords on YouTube search, it will give you an understanding of what people want to watch.” (8:20-8:36) 
• “You should take all the things that are in your hand and try everything to see which works for you. Because something may work for me, but something may be different for another person and your audience may ask for different content. So I would suggest doing everything in your hand.” (13:33-13:52)
• “I can only recommend getting started with simple videos. Create a lot of stuff, vlogs, share tips. Share everywhere. If you see the results of video marketing, hire a team who can help you with professional production.” (20:54-21:08)
• “I would recommend starting with recording yourself and sharing educational content. That’s the most important thing that you can start with in video marketing. Because it’s a time when you explain yourself as an expert in the industry, people start to trust you more when you’re sharing educational tips with them. I know a lot of people are struggling to be in front of the camera, even I did. Nobody can say it is easy. In the beginning, start creating videos for yourself. Later on you will understand that you want to share these videos, and you will start doing that. I recommend starting even right now, just turn on your camera and start recording your videos.” (26:59-28:23) 
 
Links
Connect with Anush Mnatsakanyan:
• Website: www.burnwe.com
• LinkedIn: https://www.linkedin.com/in/anush-mnatsakanyan/
 
Video editing apps that Anush shared: Adobe Premiere Rush, Videoleap Editor, Instagram Reels, Adobe Premiere Pro, Adobe After Effects
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to track and analyze your time with Toggl Track?

Productivity and time management are popular topics not only for those who are on the professional development or self-improvement journey, but increasingly these things are talked about more and more in the media as well.
Tracking your time and then analyzing it later on is a key aspect to achieving productivity. In this quick tips episode, Laura Kukemelk walks you through a sample Toggl Track account to get you started. We encourage you to watch this episode on YouTube: https://youtu.be/toefYtxpbic
You can create a free Toggl account here: https://toggl.com/track/
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk
Find out more: https://powerful-marketers.com/podcast/ 

How to Build a Community and Cultivate a Fanbase?

Have you been considering starting your own community? In today’s episode, Jill Salzman, Founder of The Founding Moms, shares tips for creating a community and establishing a fanbase. 
 
Community building is a great way to grow your business. In a community, you can gather like-minded individuals with similar interests and goals who, if you do it properly, will support everything you do. When starting a community, there are a few things you need to consider. Make sure you are providing original content for your members to consume, engage with your members and show them lots of validation and love, and figure out a way to market your community to people who are outside of it. Even if you decide you don’t want to start your own community, it can be very beneficial to join a pre-existing community in your chosen niche.
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how building a community can help you to grow your business and personal brand. Learn about the best ways to go about marketing your community to bring in new members. 
 
Quotes
• “I didn’t intend to create a community, but I think I’ve loved community for a long time.” (5:16-5:23)
• “I can’t tell you how much I love growing a community, running a community, and in doing that I am a part of the community. I have learned since there is literally no better way to build a business.” (7:58-8:13)
• “The more consistency you have and the more you deliver and delight, the more people will feel that from you and it will feel genuine.” (11:32-11:41) 
• “What can they gain or benefit from your community that they can’t find anywhere else?” (21:31-21:35)
• “The way you cultivate the fanbase is literally making sure you delight your members. Not over-providing with resources, but you’re over-providing with love and care and things that are very emotional. In a community setting, as the organizer, you have to give more love.” (27:21-28:19)
• “How do I make sure everyone feels heard, taken care of, and seen? If you can figure out that magical formula where you can meet those, you will be successfully cultivating a legion of people that believe in you…they will do it because they know you mean well by them.” (28:57-29:25) 
 
Links
Connect with Jill Salzman:
• Website:www.foundingmoms.com
• LinkedIn: https://www.linkedin.com/in/foundingmom/
• Podcast: www.jillsalzman.com/podcast
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm