Powerful Marketing Tips podcast

How to Prioritize Your Time With the Eisenhower Matrix?

Do you constantly struggle with trying to get all the items in your to-do list done? In today’s quick tips episode, Laura Kukemelk shares how to use the Eisenhower Matrix in which you evaluate your tasks based on their importance and urgency. As a result, you will end up with four categories of tasks: the things you need to do right away, the things you need to schedule to your calendar, the things you need to delegate and the things you need to delete.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk  Find out more: https://powerful-marketers.com/podcast/

How to Handle Entrepreneurial Stress?

Has stress been weighing you down and blocking you from reaching your full potential as an entrepreneur? Stress is a natural part of life that occurs when the demands placed on you appear greater than your available resources. The good news is that there are ways to change how things appear to you and reduce that feeling of stress. In today’s episode, international mindfulness coach Sandeep Nath shares tips he learned from all over the world on how to prevent and reduce stress. 
 
Sandeep studied with Vedic gurus and Tibetan masters and learned that there are a few key essentials to keeping stress away. As we grow and our lives become more stressful, we begin to lose track of things that originally came very easily to us, such as taking full deep breaths, chewing our food completely, getting enough sleep, and pausing to take breaks throughout the day. By slowing down and relearning how to breathe and eat mindfully we can retrain our brains to focus and help stop the overactivity of our thoughts. By getting enough sleep, we can recharge our yin energy and balance it with the yang energy we receive during the day. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to prevent and reduce stress in your daily life to help you achieve more with your career. Learn how to breathe more effectively, eat more mindfully, and allow your body to rest and recover.
 
Quotes
• “We get stressed when our demands appear to be more than our resources. Now, the word ‘appear’ is very important. And why it is important is because we can do something about how things appear to us.” (6:19-6:34)
• “Developing your inner power is kind of building up an energy base within which shines a light on whatever the demand is. And the demand cost is shadow on the other side. This inner power, this energy is what differentiates those billionaires from us entrepreneurs, because they have the same time. But they have a lot more energy, which helps them focus, which helps them align, which helps them to delegate, which helps them outsource, which helps them do everything that needs to be done with the right kind of sense of priorities without fragmenting their energy.” (8:06-8:48) 
• “We’ve got to train our mind with our breathing. And what I recommend that we do is that we get into a habit where we stop doing whatever we're doing for 30 seconds. Just 30 seconds, take a pause. And in those 30 seconds, just focus on the air going in and coming out.” (14:17-14:41)
• “The yin and the yang of ancient wisdom, there is a duality of everything. So the yin is the female side, the cool side, the dark side. The yang is the bright side, the outward side, the hot, warm side. And they always exist together.” (26:40-26:59)
• “You want to see yourself stress-free? Make habits of the B.E.S.T. Practices; Breathe, Eat, Sleep, Take Timeout.” (29:45-29:52)
 
Links
Connect with Sandeep Nath:
Website: https://SandeepNath.com
LinkedIn: https://www.linkedin.com/in/renewalism/
Twitter: https://twitter.com/sandeepnath/
Facebook:https://www.facebook.com/qigongforbeginners
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to Network Successfully With the Help of GAINSx?

As a business owner, you must have at least some basic networking skills as people don’t work with companies, but with people. In this quick tips episode, Mari-Liis Vaher shares the GAINSx concept (originally created by Dr. Ivan Misner) which is an acronym for six parts or ideas that you should focus on when meeting someone new: Goals, Achievements, Interests, Networks, Skills, The X-Factor (your Why).
 
PS! Feel free to practice your networking skills at our monthly complimentary Mastermind meeting: https://powerful-marketers.com/mastermind/ 
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis  Find out more: https://powerful-marketers.com/podcast/ 
 

How to Use Case Studies in Your Marketing?

Have you been struggling with effectively communicating your story? One way to help convey your business’ messaging and your brand’s story is through a case study. A case study is similar to a testimonial, but is longer and more detailed. It is written in a compelling, conversational style that is more relatable for the reader and helps them envision themselves as your client. In today’s episode, writer and content marketer Geoff Strauss shares his tips for using case studies as a marketing tool. 
 
It’s one thing to tell people how great your business is, but it’s another to be able to back up your claims with actual evidence. That’s where a case study comes in. A case study is a formal document that gives the full story of your business relationship with a client. When people read the case study, they will see businesses just like theirs benefitting from their relationship with you and they will be able to picture themselves in that same position. You can also use pieces from the case studies on your website, on advertisements like fliers, and on social media to get even more value out of your investment. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about using case studies in marketing. Learn what a case study is, what makes it different from a testimonial, and how to get started with writing your own case study. 
 
Quotes
• “If you're just out there saying how good you are, you're asking people to believe you, but you're not necessarily going to the proof or the evidence or reason to trust you. And that's where a case study comes in. Because it's the words of your actual clients saying what they experienced working with you, and sharing their journey from what they were facing to what they realized, from working with you. And that's a powerful marketing piece, because then people don't have to wonder if they can believe you, they can see what you've actually done for other people just like them, and they can see themselves going through that process.” (3:27-3:59) 
• “I found that at the price point that I use, if it turns even one lead into a client, people are making more return than what they're investing on this piece of marketing. So it's a very cost effective piece of marketing.” (7:36-7:50)
• “Read what you've written and think if that is something you would say to somebody in person. If it doesn't sound like what you really say, then you need to rewrite it.” (15:19-15:30)
• “If people can see something and say, Oh, that's just like me…That's going to be really good for your business, because people can see themselves as your client then.” (16:50-17:01)
 
Links
Connect with Geoff Strauss:
Website: https://geoffthewriter.com/
LinkedIn: https://www.linkedin.com/in/geoffstrauss/
 
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

How to Automate Your Marketing Activities?

Marketing automation is all about building systems that help you save time in the long run! In today’s quick tips episode, Laura Kukemelk shares some examples of workflows that you could automate, as well as some automation softwares that help you free up time for strategic activities.
To manage your leads and customers, you could opt for softwares such as Keap, ClickFunnels, Hubspot, ActiveCampaign, SharpSpring and many others. To connect different apps, check out Zapier. For effective project management, you could use Trello, Toggl Plan, Monday.com, Slack or other similar tools.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk  Find out more: https://powerful-marketers.com/podcast/ 

How to Set Up Email Automations?

Do you use email marketing for your business? If you are not yet using email marketing, you are missing out on an ideal opportunity to grow your customer base. In today’s episode, Kelsey Johnson, product marketing manager at AWeber with ten years of experience, shares her tips for getting started with email marketing.
 
Email marketing platforms are relatively simple and inexpensive to set up, so even small businesses can take advantage of them. Kelsey Johnson shares that the first and most important step is to begin building your email list. If you are not active on social media, email marketing can be integrated into payment platforms like Paypal and Shopify, so that when someone purchases a product from you, they are automatically prompted to join your email list. Next, she recommends that you set up an automated welcome series, which are emails that go out anytime someone joins the list. Additionally, you should segment your list into groups so that you can send customers more personalized emails based on their interests. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about email marketing and why it is useful for your business. Learn how to get started with an email marketing platform, how to build an email list, and what types of emails you should send. 
 
Quotes
• “One of the greatest things about email marketing is that the return on your investment is very, very high relative to other types of marketing. So if you do think that email marketing isn't for you or your business, I always recommend that people try it first and see if the results are there.” (4:07-4:25)
• “When you build up your email list, when you create this community of people who are willing to receive your emails, you have a direct line to them, and you own that audience. That list of email addresses and names doesn't belong to the software you use to send the emails out, it belongs to you.” (5:23-5:42)
• “Pay attention to your own business and your customers and what they will actually want to hear from you.” (21:33-21:39)
• “Sending personalized content to those different groups can really do things like get people to open your emails more often, keep you out of the promotions tab more often, build up that community, build up that trust, and ultimately make more sales in the long run, because you're giving somebody the specific content they want.” (25:15-25:36)
 
Links
Connect with Kelsey Johnson:
Website: https://www.aweber.com/
LinkedIn: www.linkedin.com/in/kelseylinnea/
Twitter: www.twitter.com/KelseyColorado
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

4 Most Common Personality Types According to DISC

How to get along with different types of people? In this quick tips episode, Mari-Liis Vaher shares the 4 main personality types according to DISC that all prefer to communicate in a slightly different way. Tune in to find out about people oriented to dominance, to influence, to processes and to relationships.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis  Find out more: https://powerful-marketers.com/podcast/ 
 

The Importance of Digital Transformation and Social Media For Business Growth

Have you tapped into the power of digital marketing through social media? The business world has changed a lot in the last few years and B2B strategies are no longer enough to ensure success. In today’s episode, Vladimir Botsvadze, marketing consultant at Botsvadze Marketing Solutions and number one global marketing thought leader, shares his tips for fully transforming your business for the digital age. 
 
Offline marketing strategies should not be the main focus anymore as they are outdated. According to Vladimer, people no longer want to do business with companies. Social media gives business owners an opportunity to connect directly with their target customer base on a more human level. The most successful companies use social media to create a human to human marketing experience. If you are not currently using Twitter for your business, you are missing out on a goldmine of information from top digital thought leaders and the opportunity to grow your business. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how important social media is to the success of your business. Learn how to get started using Twitter to expand your business and connect with top digital thought leaders. 
 
Quotes:
• “It has never been a better time to run a business and to build your dreams. Because I think we need nobody's green light to be successful in 2022. The Internet does not care where you come from, what your education is, or your work experience. I think that if you put in the work, results will come. You will build a million dollar business.” (12:08-12:27)
• “If we learn daily, then we can achieve anything in our technology and business.” (14:41-14:51)
• “If managers and executives are focused on offline marketing strategies, they are wasting their money, and they are not getting anything in return.” (18:27-18:37)
• “My advice for everyone is to follow top technology and digital thought leaders on Twitter. I think every influencer on Twitter has a gold mine of information.” (20:21-20:36)
• “We are in a digital age nowadays. If we don't have a presence across 4, 5, 6 social media channels, we don't exist. We no longer live in a B2B world. It is human to human where people prefer doing business with people, not a company.” (23:59-24:25) 
• “Success depends on backbone, not on wishbone.” (33:35-33:37)
Links
Connect with Vladimer Botsvadze:
Website: https://www.vladimerbotsvadze.com
LinkedIn: www.linkedin.com/in/vladimerbotsvadze
Facebook: www.facebook.com/vladimerbotsvadze
Twitter: www.twitter.com/vladobotsvadze
Instagram: www.instagram.com/vladimerbotsvadze
 
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm

7 Ideas for Lead Magnets

Lead magnet is a free item or service that is given for the purpose of gathering contact details of your leads. Why are they important and what type of lead magnets could you create? In today’s quick tips episode, Laura Kukemelk shares 7 ideas for lead magnets: templates & tools, video courses & webinars, ebooks & whitepapers, product trials, strategy calls, quizzes & tests, giveaways & discounts.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk  Find out more: https://powerful-marketers.com/podcast/

How to Become Superbold as a Business Owner?

Do you consider yourself a shy person? If you struggle with being bold and portraying yourself and your business confidently to potential clients, you are holding yourself back. Learning how to be more confident and take bold actions can transform your career and your business. In today’s episode, Fred Joyal, President of The Fred Joyal Company and author of Superbold: From Under-Confident to Charismatic in 90 Days, shares his PRIDE method for training yourself to be bolder. 
 
According to Fred, the difference between confidence and boldness is action. To be bold, you must expand your comfort zone. His book provides exercises in boldness that gradually expose you to more and more uncomfortable social situations, so that by the end you are no longer uncomfortable. The PRIDE method stands for preparation, relaxing, insight, dosage, and everyday action. When you learn to follow this method, you can take advantage of more opportunities and get out of your own way. 
 
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how shyness and insecurity is holding you back. Learn each step of the PRIDE method so that you can retrain your brain and be a bolder, more confident person. 
 
Quotes
• “It changes everything when you approach stuff with confidence and boldness, especially if you're starting a business.” (3:45-3:52)
• “What are the dumb things we're telling ourselves that aren't actually true that are stopping us? Bold people never stopped themselves. Never be the one to stop you. Don't let that voice in your head stop you.” (13:08-13:23)
• “Preparation relaxes you, and then these techniques relax you. And now you have the energy and the creativity to say what you want.” (16:11-16:20)
• “People are not thinking about you anywhere near as much as you think they are. They're thinking about themselves. So stop worrying about other people's judgment.” (17:15-17:26) 
• “Bold people have a tiny circle of people whose opinions matter to them, their family, their boss if they have one, their partners, their mentors, that's it. And then everybody else, their opinion doesn't matter. Because that person doesn't really know them. And so they don't let somebody interfere with them.” (17:27-17:51)
• “You will absolutely make mistakes and you have to interpret those mistakes as learning.” (19:50-19:56)
• “Do something every day to get better at being bold. Talk to a stranger every day. Do a boldness exercise every day. Smile at everybody you meet every day. This rewires your brain to say ‘I behave in a confident way’.” (24:27-24:47)
 
Links
Connect with Fred Joyal:
Website: https://fredjoyal.com
Twitter: https://twitter.com/fredjoyal
Instagram: https://www.instagram.com/fredjoyal
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
 
Apply to be a guest on the podcast: https://powerful-marketers.com/guest-application/
 
Podcast production and show notes provided by HiveCast.fm