What You Need To Know About GA4?

Data is crucial in keeping track of your website’s performance. With the new Google Analytics 4, you can get accurate information about your website’s activity. Google will completely transition from Google Analytics Universal and launch Google Analytics 4 next year. To save your analytics history, you can start using this software and benefit from its new features as early as today.

In this episode of the Powerful Marketing Tips Podcast, co-host Laura Kukemelk gives a brief overview of Google’s new analytics software that can help raise your site’s engagement and keep track of its activity. 

Google Analytics 4 offers better cross-device and domain insights. This gives you accurate data on the number of people that visit your website on any computer or smartphone. With its AI and machine-learning features, the analytics tool can predict the user’s behavior. Its new metrics focus on engagement so that you would know exactly how many people are actively connected to your site. 

With analytics software, you will be able to know your website’s overall performance so you can get a full grasp of its popularity and its potential. 

Action Tips / Features of Google Analytics 4

1. It has a better cross-device and cross-domain insights
2. It uses AI and machine learning to predict a user’s behavior. 
3. It has new metrics focused on engagement. 
4. It uses event-based conversions. 

 

Timecodes

0:00 Introduction

1:24 What are the features of Google Analytics 4?

2:50 How can we set up Google Analytics?

 

Quotes

“Google Analytics 4 is built to be easier, more flexible,  and more user-friendly. It can combine data from both your website and also your app. It provides much more accurate cross device insights, which means people visiting the website from multiple devices.” (01:23 - 01:43)

 

“If you have a complex website with many nuances and events that need to be tracked, the easiest way is to contact a specialist who can set this all up for you.” (02:39 - 02:58)

 

“Data is what helps you to make better decisions.” (03:21 - 03:26)

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