Grow Your Personal Brand with Podcasting - Jason Cercone

Jason Cercone is a personal brand coach who is passionate about helping professionals discover their value, grow their brand, and establish a visible online presence. He is the founder of Cercone Consulting which leverages podcasting for brand-building.

As a podcaster and the content creator himself, Jason offers his insights on the importance of producing quality content for podcast shows and how guest appearances on shows can help increase your popularity. Authenticity is also key in being able to connect to your audience.

With podcasting as an effective tool for sustainable marketing, Jason shares that launching and maintaining a show doesn’t have to be stressful. All you need is commitment. Invest in tools, experiment with your creativity, and empower your team and audience. and find the reason why you want to launch a show in the first place.

Action tips:

• To grow your brand, be authentic.
• Provide value to your audience.
• You need to understand and familiarize how your podcasting platform works. 

Resources

Connect with Jason Cercone: https://www.linkedin.com/in/jasoncercone/

Visit his official website: https://jasoncercone.com/

Access his free strategy guide here: https://jasoncercone.com/freeguide/

Timecodes

0:00 Introduction

2:42 How Jason Cercone started out with podcasting

7:00 What are the pros and cons of launching your own podcast?

13:30 People listen to podcasts for various reasons.

15:44 How to monetize your podcast

20:20 Invest in the tools you need to produce quality content.

25:50 When is the ideal time to launch your podcast?

30:50 Reach out to Jason

35:10 Important message and advice

 

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