How to repurpose content?

Social media content is an effective tool to grow your business online. Your social media presence helps you stay top-of-mind and should bring in leads. 

Constantly producing content can be draining, but this issue can easily be resolved. 

Give your customers a backstage pass! Showcase things that happened in your business. You can also repurpose old content to make it fresh and newly relevant. One example is to turn long-form content into shorter content such as carousels, quotes with graphics, memes, and video clips. Creating content doesn’t have to stress you out. You just need a little organization.

 

Action Tips

1. Build your social media content around one focus topic of the month.
2. Showcase things that have happened in your business, e.g. events, presentations, webinars.
3. Turn long-form content into different types of short-term content (videos, visuals, carousels, quotes etc.)

 

Timecodes

0:00 - Introduction

3:10 - Build your social media content around one focus topic

3:38 - Showcase things that have happened in your business

4:10 - Reshare posts

4:29 - Share the same content in different channels

4:51 - Reshare user-generated content

5:03 - Update your old content

5:18 - Turn presentations into carousels or slide decks

5:39 - Take pieces from your newsletter and turn them into social media posts

Quotes

“We know that marketing involves so much more than social media. In fact, it is just a tiny part of it, yet it is often one of the most visible parts, and there's a lot of pressure to be constantly seen and constantly heard.” [00:24 - 00:54]

“Be consistent but not crazy with social media. You don't have to post every single day. It's better to put out good quality content that gets high engagement.” [01:43 - 02:09]

“You shouldn't get paralyzed by trying to achieve perfection.” [02:09 - 02:24]

“Content creation does not have to be time-consuming or difficult. It just needs to be well planned and organized.” [06:41 - 06:54]

Find out more about Powerful Marketers: www.powerful-marketers.com

Connect with Laura Kukemelk on LinkedIn: https://linkedin.com/in/laura-kukemelk