EP138: How to Build a Personal Brand on LinkedIn

In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai Peksén and Mira Thimmayya. Together, they dive into the human side of personal branding—how to build your professional identity on LinkedIn in a way that actually feels like you. This conversation is packed with real-world insights, memorable stories, and plenty of laughs!

Practical Tips for LinkedIn Personal Branding:

• Start small: One post per week is still consistency.
  
• Engage: Comments are mini-posts and powerful conversation starters.
  
• Focus: Stay within your niche to establish credibility.
  
• Use video: Build trust faster by letting people see and hear you.
  
• Social proof matters: Ask for and give recommendations on LinkedIn.

Timestamps:

08:00 – Be yourself (even in serious industries)
16:10 – Thought leadership tips
28:20 – Avoiding overwhelm and finding your consistency
37:40 – The STICKY Method explained
45:20 – Songs, quotes, and final takeaways

Links:

• Connect with Mai Peksén: https://www.linkedin.com/in/maipeksen/ 
• Connect with Mira Thimmayya: https://www.linkedin.com/in/mirathimmayya/ 

Continue the Conversation in the Hub:

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