EP118: 6 Essential Email Automation Flows for Every Business

In today's fast-paced digital world, businesses are constantly looking for ways to streamline their marketing processes and maximize their revenue. One powerful tool that can help achieve these goals is email automation flows. By automating certain tasks and following up with contacts, businesses can ensure consistent engagement, personalized communication, and increased conversions. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers will dive into the world of email automation flows, exploring their benefits, common use cases, and best practices.

Quotes:

• "Email automations are trigger based emails that you set up once. And every time a new contact meets the condition that you have set for that flow, they will receive the email or a series of emails." (00:01:31)
• “If you are gathering feedback, do not forget about adding good feedback on your website and to your other channels because you can show that to your potential customers also.” (00:06:08)
• “So just think of ways that you can make your customers' lives easier by just popping up right before they need you.” (00:11:22)
• “Make sure that you send them to the appropriate next step and not just spam them, because that's the potential danger with those email automations that they become irrelevant and or too frequent if, you know, the customer is in multiple flows at the same time.” (00:13:56)
• “If you are already gathering those contact details for giving them access to a tool or a download or a template or a book, then make sure to keep nurturing that contact because if you are only sending them one email like here's your download, then the relationship goes cold very quickly.” (00:17:14)

Timestamps:

(00:02:53) Birthday Emails

(00:04:25) Feedback Emails

(00:11:51) Event/Webinar Emails

(00:08:11) Abandoned Cart Emails

(00:17:11) Lead Magnet Download Emails

(00:18:26) Newsletter/Membership Welcome Emails

 

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