EP116: AI in Marketing: Embrace the Future of Creativity

Artificial intelligence (AI) is revolutionizing various industries, and marketing is no exception. In a recent podcast episode, Mari-Liis and Laura from Powerful Marketers, discuss the use of AI in marketing in 2023 and explore its impact on the industry. This blog post delves into their insightful conversation, addressing common concerns, and highlighting the potential of AI as a game-changer in marketing.

 

Quotes:

• “AI actually learns from you and it really adapts to your inputs.” (00:03:21)
• “From psychology we know that we all love to buy things, but we don't like to be sold to.”  (00:02:31)
• “I would suggest to think of AI as your new employee. Maybe at first, of course, it takes time for it to understand your communication style and your expectations, but eventually it can really increase the productivity of your copywriters and other team members that you have.” (00:03:52)
• “The key is to ask the right questions and also provide relevant information.” (00:04:42)
• “Be prepared to play around with it a little bit and train it and give it feedback over and over again. And it will become wiser and it will become stronger.” (00:05:28)
• “AI cannot strategize, offer these human connections, emotional intelligence or critical thinking. So the output can be only as good as the input is.” (00:06:08)
• “Think of AI as your assistant, not as somebody who can do things for you entirely, but they can assist you. So if you know what you need, you have to be very precise with your communication, which is a skill that you also need in human interactions. So if you know what you need, then AI can really be helpful there. So approach AI with that mindset of collaboration.” (00:08:20)

Timestamps:

(00:00:31) AI: The Game Changer for Marketing and Business

(00:01:55) Embracing Artificial Intelligence for Enhanced Productivity in Marketing

(00:04:41) How to Train AI?

(00:07:21) Use AI in Personal Life As Well

 

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