EP115: From Potential to Profit: 5 Reasons Why Potential Customers Aren’t Buying

Business owners invest significant time and resources into attracting potential customers to their products or services. However, it can be frustrating when those potential leads fail to convert into paying clients. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the reasons why potential customers may not convert and provide actionable solutions to improve conversion rates.

 

Quotes:

• “But that brings us to the first reason why your potential customers are not converting and that is lack of service centric mindset. And what that means is that you as a business owner are only focusing on pushing your business, your product, your service, and you are not actually focusing on what the customer needs.” (00:01:47)
• “From psychology we know that we all love to buy things, but we don't like to be sold to.”  (00:02:31)
• “So your product or service is most likely amazing and very excellent and there is real value. But many businesses struggle to showcase that value in a way that the audience would actually understand.” (00:03:21)
• “There are so many scammers out there and people don't know really who to trust. And in marketing we know that it's all about knowing, liking and trusting the brand or the service or the product that you are offering.” (00:04:01)
• “For any business, in any industry, it makes so much more sense to focus on retaining your customers instead of constantly trying to acquire new ones. Because it is so much more cost effective to keep your existing customers, keep them happy, keep them satisfied, so that they would keep coming back to you and of course refer new people to you as well.” (00:04:54)

Timestamps:

(00:01:45) Lack of Service-Centric Mindset

(00:02:25) Sales Pressure

(00:03:12) Lack of Understanding the Value

(00:03:55) Lack of Trust

(00:04:45) Poor Customer Service

 

Join the Powerful Marketers Community: https://community.powerful-marketers.com/

Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8