EP108: Practical Tips on How to Save on Advertising and Marketing Costs

In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers dive into a topic that is on every marketer's mind: saving on advertising and marketing costs. Gaining exposure is important to any brand out there, but the reality is that marketing can be costly. So, how to achieve effective marketing without breaking the bank? Join our hosts as they share practical ideas and cost-effective strategies to build brand awareness, establish trust, and maximize marketing efforts without draining the budget. Get ready to uncover the secrets to saving on advertising and marketing costs.

 

Quotes:

• “Without consistent and effective marketing, nobody really knows you exist.”  - 00:00:07
• "Marketing is about building a brand and putting it in a better position to grow over time." - 00:01:28
• “Embrace the idea that you don't have to do it all alone and that there's power in doing things together.” - 00:01:54
• “Guest posting is one of the easiest ways to get connected with new audiences really and of course to achieve better exposure and through that build your own credibility.” - 00:04:11
• “You can co-host webinars, visit each other's podcasts as guests, you can also do joints, workshops, campaigns, et cetera. You will have to double the marketing power and will both really increase your visibility.” - 00:04:29
• “Focus on both giving and getting feedback and referrals. Because here the “givers gain” principle applies, which means that if you give testimonials to others then they are likely to return the favour. And this way you can again build your credibility.” - 00:05:46
• “Repurpose and reuse the content as much as possible. Do not reinvent the wheel over and over again. Instead, use what you already have.” - 00:06:18
• “Consider using some marketing automation tools that can really help reduce the load of different administrative tasks.” - 00:06:31

Timestamps:

[00:01:02] Cost-Effective Ways to Build Awareness with Marketing

[00:01:52] The Power of Collaboration in Marketing

[00:03:47] Reducing Marketing Costs

 

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